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Social media

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  • 1. A STUDY ON SOCIAL MEDIA IN SHAPING AND PUBLICIZING SOCIAL ISSUES BY MOHANA SUDHAN. M ASST.PROFESSOR SCHOOL OF COMMUNICATION DR. G.R.D. COLLEGE OF SCIENCE COIMBATORE12/21/2011
  • 2.  Internet-based applications media for social interaction than communication allow the creation and exchange of user- generated content12/21/2011
  • 3. IX OCIAL MEDIA Collaborative sites Blogs and micro –blogs Content communities Social Networking Sites Virtual game worlds and Virtual social worlds12/21/2011
  • 4. 12/21/2011
  • 5. 12/21/2011
  • 6. 12/21/2011
  • 7.  To understand the media content of Social Media that has always been a debatable issue ever since its inception  Analyze the strata of social networking sites in India  Trace the technical and ethical nuances in Social Networking sites12/21/2011
  • 8.  Cultivation Analysis  Users and Gratifications  Media Advocacy12/21/2011
  • 9.  Content analysis  Intensive observation  Expert panel discussion12/21/2011
  • 10.  8% of World Internet usage 3% of users in top Social Networking sites 50% below 25years 70% of users are males Netizens spend 30 hrs/month in Social Networking sites 37% growth in past 1 year12/21/2011 Source : TOI and NASCOMM
  • 11.  Intensive observation made on 500 respondents 57% perceived News in wrong way 23% were passive 10% deleted 10% criticized12/21/2011
  • 12.  Ease of access to recent trends/topics Faster communication over longer distances Big audience Sociability of computers12/21/2011
  • 13.  Lack of verification of identity of users  Invasion of Privacy  Site Security  Promoting False Identities  Mis- interpretation of people12/21/2011
  • 14.  Child Safety  Stalking  Social Exploitation  Information Gathering  Dissemination of Information without consent12/21/2011
  • 15.  Can bring about a self-regulatory body  If not perceived by media, the Govt. can have a media policy with moderate control and regulations  Can have a check over foreign media institutions operation in India12/21/2011
  • 16. Mohana sudhan. M sudhanwarrior@gmail.com +919944223455 Thank12/21/2011 you

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