Organic SEO / Internet Marketing Organic SEO / Internet Marketing    senthil [email_address]
What is Organic SEO? Searching is the second most commonly performed activity of all Internet users - right behind using e...
What is Organic SEO? Search Engine Optimization uses knowledge and observation of exactly 'how' search engines and web dir...
How Important is Organic SEO? In recent studies, top e-commerce and information web sites were discovered to receive up to...
How Important is Organic SEO? According to industry leader Search Engine Watch, only 7 percent of searchers will go beyond...
Organic SEO Benefits & Features Targeted Traffic  -  SEO can increase the number of visitors who are actively searching fo...
Organic SEO Benefits & Features Faster, smaller pages  -  Properly validated and optimized files will be smaller and leane...
Organic SEO Benefits & Features Cross-browser compatibility  -  A properly optimized site will be as near as possible vali...
Organic SEO will help you       >   Explode you sales       >  Dominate your competition       >  Calculate fast ROI      ...
Organic SEO Steps <ul><li>Analyzes the site. (Both the site and the web pages.)  </li></ul><ul><li>Prepares an initial SEO...
Organic SEO Steps <ul><li>Complies with W3C (only for Homepage) and HTML Repair.  </li></ul><ul><li>Removes orphan and bro...
Organic SEO Services  Paid inclusion/Pay-for-Inclusion Paid inclusion program guarantees inclusion of any web pages that a...
Major Search Engines www.google.com www.yahoo.com www.msn.com Organic SEO / Internet Marketing    senthil [email_address]
Senthil Murugappan Mobile: + 91- 99625 11010 [email_address] [email_address] [email_address] www.linkedin.com/pub/dir/ sen...
Upcoming SlideShare
Loading in...5
×

Organic SEO

491

Published on

SEO Process

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
491
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Organic SEO"

  1. 1. Organic SEO / Internet Marketing Organic SEO / Internet Marketing senthil [email_address]
  2. 2. What is Organic SEO? Searching is the second most commonly performed activity of all Internet users - right behind using e-mail. The majority of Internet users use search engines and web directories as their primary method to find information or resources on-line.   However, with approximately 4 billion web pages publicly available on the World Wide Web, and growing competition in every sector of the provision of data and services, the raw chances are that these people will find other sites than yours for the vast majority of even such searches as relate to your products. Organic SEO / Internet Marketing senthil [email_address]
  3. 3. What is Organic SEO? Search Engine Optimization uses knowledge and observation of exactly 'how' search engines and web directories decide which web sites to return as results for queries, and applies this to attain significantly higher placement for particular (proprietary) documents and sites. SEO is the process of assisting the search engines and directories to accurately evaluate which search queries your web content can answer effectively, and additionally seeks to place a certain 'bias' in your favor for ranking your sites within the search results for those queries. Organic SEO / Internet Marketing senthil [email_address]
  4. 4. How Important is Organic SEO? In recent studies, top e-commerce and information web sites were discovered to receive up to 85 percent of all of their visitors (and customers) from search referrals. Without doubt, for the vast majority of on-line companies, SEO provides the highest possible ROI of all marketing and promotional activities.   More than 80 percent of Web users find the sites they're looking for by using a search engine, Search engines drive extremely targeted traffic. The visitor who finds your site through a search engine is already actively looking for exactly what you provide. You can't find a more targeted form of marketing than that. Organic SEO / Internet Marketing senthil [email_address]
  5. 5. How Important is Organic SEO? According to industry leader Search Engine Watch, only 7 percent of searchers will go beyond the third page of listings. So if you're not in the top 30 search results, you may as well not be there at all.   Let's outline all of that one more time. Without SEO you are quite possibly throwing away up to 85 percent of your potential customers and visitors, and a full 80 percent of your potential customers will find their way to a rival business instead. Organic SEO / Internet Marketing senthil [email_address]
  6. 6. Organic SEO Benefits & Features Targeted Traffic - SEO can increase the number of visitors who are actively searching for your service or product.   Increase brand visibility - SEO can give your brand a high international profile - and for a comparatively low outlay.   High ROI - Pound for pound, dollar for dollar, SEO brings you a higher Return On your Investment than any comparable form of marketing. Higher Sales - SEO can mean increased sales of your product or service. Organic SEO / Internet Marketing senthil [email_address]
  7. 7. Organic SEO Benefits & Features Faster, smaller pages - Properly validated and optimized files will be smaller and leaner, meaning less server overheads and quicker download times.   Long term positioning - Once in place, a properly designed and optimized site should stay long term in the rankings compared to Pay Per Click where costs and outlay are ongoing and unpredictable.   Cost-effective - SEO is among the most cost-effective ways of marketing.   Accessibility - Observing sensible optimization procedures can make your site more accessible to all users. Organic SEO / Internet Marketing senthil [email_address]
  8. 8. Organic SEO Benefits & Features Cross-browser compatibility - A properly optimized site will be as near as possible validated to W3C standards. This means that it should work in all W3C-compliant browsers, meaning the greatest potential number of visitors may view your site.   Navigable by the engines - All links should function correctly and all pages should be accessible to the engines, thus making your site easy for the engines to index and properly categories.   Usability - Observing basic optimization guidelines should mean that visitors have a more pleasant user experience. Organic SEO / Internet Marketing senthil [email_address]
  9. 9. Organic SEO will help you       > Explode you sales       > Dominate your competition      > Calculate fast ROI       > Minimize your risk       > Get superior sales results > Best investment for growth SEO Impact will generate high quality traffic to your website through Search Engine Ranking and Directory Placement which will enhance your leads and sales. Organic SEO / Internet Marketing senthil [email_address]
  10. 10. Organic SEO Steps <ul><li>Analyzes the site. (Both the site and the web pages.) </li></ul><ul><li>Prepares an initial SEO analysis report. </li></ul><ul><li>Suggestion for structural and navigational improvement </li></ul><ul><li>Analyze the competition in the field. </li></ul><ul><li>Chooses the right keyword to gain greater position. </li></ul><ul><li>Optimizes the Meta tags and title tag. </li></ul><ul><li>Ensures the proper use of Robots.txt file. </li></ul><ul><li>Optimizes the image. </li></ul><ul><li>Makes submissions to Search Engines and Directories. (Manual) </li></ul>Organic SEO / Internet Marketing senthil [email_address]
  11. 11. Organic SEO Steps <ul><li>Complies with W3C (only for Homepage) and HTML Repair. </li></ul><ul><li>Removes orphan and broken links. </li></ul><ul><li>Increase link popularity. </li></ul><ul><li>Increase Google & Alexa page rank. </li></ul><ul><li>Enhances your XML strategy for Google, Yahoo and other search engines. </li></ul><ul><li>Monitor website status. </li></ul><ul><li>Watch weekly / monthly reports. </li></ul>Organic SEO / Internet Marketing senthil [email_address]
  12. 12. Organic SEO Services Paid inclusion/Pay-for-Inclusion Paid inclusion program guarantees inclusion of any web pages that a search engine robot or spider might have missed but it does not maximize search engine rankings. Yahoo Inclusion Program will get you listed in Yahoo Search Engine, AltaVista, AllTheWeb, Overture, CNN and other Yahoo Search Partners. Organic SEO / Internet Marketing senthil [email_address]
  13. 13. Major Search Engines www.google.com www.yahoo.com www.msn.com Organic SEO / Internet Marketing senthil [email_address]
  14. 14. Senthil Murugappan Mobile: + 91- 99625 11010 [email_address] [email_address] [email_address] www.linkedin.com/pub/dir/ senthil / murugappan Organic SEO / Internet Marketing senthil [email_address]

×