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Why iPhone App
Screenshots Matter
To Developers
(and how to make
great ones)
Friday, September 20, 13
63% Of iPhone Users
Discover New Apps
Through Search, And...
Source: Nielson
Friday, September 20, 13
The Biggest Visual Element
That People See When
They Search For iPhone
Apps Is...
Friday, September 20, 13
Your First Screenshot
Friday, September 20, 13
You Only Have One
Chance To Impress Them...
Friday, September 20, 13
Better Make It Good!
Friday, September 20, 13
Here Are 3 Tips For Making
Screenshots That Will Get
Noticed:
Friday, September 20, 13
#1
Communicate The
Primary Benefit Quickly
In Your First Screenshot
Friday, September 20, 13
What is the biggest
benefit of downloading
your app? Put that in your
first screenshot. Keep it
simple.
Get more tips: htt...
#2
Add Text To Emphasize
The Key Features Of
Your App
Friday, September 20, 13
Sometimes, a
picture is not worth
a thousand words.
Add large text to
your screenshots to
explain what your
app does.
Get ...
#3
Use All 5 Screenshot
Slots
Friday, September 20, 13
Filling all 5 screenshot slots
is a great way to show off
different elements of your
app.
Show people what they
will get.
...
Get More Tips On Our Blog:
http://bit.ly/SensorTowerBlog
Friday, September 20, 13
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Why Screenshots Matter To iPhone Developers (and how to make great ones)

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If you think that you can just throw up any old screenshot into your app profile on iTunes, guess again. You need to put as much work into choosing your screenshots as you did designing your UI. This slide deck will give you three quick tips on what iPhone app developers need to know in order to create great screenshots that will lead to more downloads. Take your App Store Optimization to the next level with these simple tips.

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Transcript of "Why Screenshots Matter To iPhone Developers (and how to make great ones)"

  1. 1. Why iPhone App Screenshots Matter To Developers (and how to make great ones) Friday, September 20, 13
  2. 2. 63% Of iPhone Users Discover New Apps Through Search, And... Source: Nielson Friday, September 20, 13
  3. 3. The Biggest Visual Element That People See When They Search For iPhone Apps Is... Friday, September 20, 13
  4. 4. Your First Screenshot Friday, September 20, 13
  5. 5. You Only Have One Chance To Impress Them... Friday, September 20, 13
  6. 6. Better Make It Good! Friday, September 20, 13
  7. 7. Here Are 3 Tips For Making Screenshots That Will Get Noticed: Friday, September 20, 13
  8. 8. #1 Communicate The Primary Benefit Quickly In Your First Screenshot Friday, September 20, 13
  9. 9. What is the biggest benefit of downloading your app? Put that in your first screenshot. Keep it simple. Get more tips: http://blog.sensortower.com Friday, September 20, 13
  10. 10. #2 Add Text To Emphasize The Key Features Of Your App Friday, September 20, 13
  11. 11. Sometimes, a picture is not worth a thousand words. Add large text to your screenshots to explain what your app does. Get more tips: http://blog.sensortower.com Friday, September 20, 13
  12. 12. #3 Use All 5 Screenshot Slots Friday, September 20, 13
  13. 13. Filling all 5 screenshot slots is a great way to show off different elements of your app. Show people what they will get. Get more tips: http://blog.sensortower.com Friday, September 20, 13
  14. 14. Get More Tips On Our Blog: http://bit.ly/SensorTowerBlog Friday, September 20, 13
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