The 3 Step Process For Choosing Keywords for App Store Optimization (ASO)

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The 3 Step Process For Choosing Keywords for App Store Optimization (ASO)

  1. 1. Get more tips: http://blog.sensortower.com App Store Optimization Tools How To Choose App Store Optimization Keywords Friday, October 11, 13
  2. 2. A common question that we get is: “How do I choose the right keywords so my iOS app is found in search and gets more downloads?” Get more tips: http://blog.sensortower.com Friday, October 11, 13
  3. 3. Get more tips: http://blog.sensortower.com App Store Optimization Tools Good Question! There is a simple 3 step process for deciding which keywords to target. After you go through this selection process, there will be no doubt which keywords to use. Photo Credit Friday, October 11, 13
  4. 4. #1 Select Relevant Keywords Get more tips: http://blog.sensortower.com Friday, October 11, 13
  5. 5. Get more tips: http://blog.sensortower.com App Store Optimization Tools Only use keywords that are related to your app. We still see apps that use keywords that get good traffic and have low competition, but have NOTHING to do with what the app does. People will only download what they searched for. horse ??? Friday, October 11, 13
  6. 6. #2 Select Low Competition Keywords Get more tips: http://blog.sensortower.com Friday, October 11, 13
  7. 7. Get more tips: http://blog.sensortower.com App Store Optimization Tools Using the Sensor Tower Difficulty Rating will help you to easily see which keywords you have a better chance of ranking in the top 10 for. After you track your keywords for a period of time, you will get a feel for what Difficulty Rating you can rank for. This will help you choose keywords that have a similar Difficulty rating, or lower. Friday, October 11, 13
  8. 8. It is better to rank in the top 10 for a low traffic keyword, than to rank #5,437 for a high traffic keyword. Get more tips: http://blog.sensortower.com Friday, October 11, 13
  9. 9. #3 Now Optimize For Traffic Get more tips: http://blog.sensortower.com Friday, October 11, 13
  10. 10. Get more tips: http://blog.sensortower.com App Store Optimization Tools Some developers make the mistake of prioritizing traffic over the other two factors. If relevance and difficulty are equal, then choose the keywords that are getting higher traffic. The only exception is if a keyword has zero traffic. Cross those off the list immediately, unless it is part of a good keyword phrase. Sensor Tower Traffic Ratings Friday, October 11, 13
  11. 11. ...and finally, remember to always track your keyword rank and test, test, test. Get more tips: http://blog.sensortower.com Friday, October 11, 13
  12. 12. Get more tips: http://blog.sensortower.com App Store Optimization Tools If you are not ranking in the top 10 for a keyword, take it out and find a better one. The only exception is if the keyword is part of a good keyword phrase. In the example below, #20 is not a terrible ranking, but you may be able to do better. Friday, October 11, 13
  13. 13. For more App Store Optimization and App Marketing tips, visit our blog: http://blog.sensortower.com Friday, October 11, 13

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