How To Find Out Why The Top iOS App Publishers Are Successful
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  • 1. How To Find Out Why The Top iOS App Publishers Are Successful Photo: PhotoAtelier The App Store Optimization Platform
  • 2. Have you ever wondered what top iOS app publishers are doing to be successful? Copyright © 2014 Sensor Tower The App Store Optimization Platform There is no guaranteed way to discover everything that another publisher is doing to succeed, but there is a way to get some clues. ! Some very good clues. ! The following slides will show you how to do a competitive analysis on the top app publishers in your niche to find out what they are doing and how you can apply similar strategies to your apps. ! It is a simple process that will only take a couple of minutes per publisher. Let’s get started…
  • 3. Copyright © 2014 Sensor Tower The App Store Optimization Platform Publisher Profile Pages We have created Publisher Profile Pages for all iOS publishers so you can see all of the apps that are currently available from each publisher. The apps are ranked by Estimated App Worth. We will use Supercell as our example publisher.
  • 4. Copyright © 2014 Sensor Tower The App Store Optimization Platform International Reach The Countries column will show you how many countries each app is available in. You will usually find that the more countries an app is available in, the higher the Estimated App Worth and popularity.
  • 5. Copyright © 2014 Sensor Tower The App Store Optimization Platform Pricing Strategy Looking at the Price column will show you the pricing strategy of the publisher. In this case, all of the games are free with in-app purchases. This can give you a clue as to how to price your apps.
  • 6. Copyright © 2014 Sensor Tower The App Store Optimization Platform Update Frequency Looking at how often a publisher updates their apps can give you a clue as to what users in your niche expect when it comes to update frequency. If an competitor doesn’t update that often, you might be able to gain an advantage by addressing issues more often. It just depends on your app and your market.
  • 7. Copyright © 2014 Sensor Tower The App Store Optimization Platform Total Ratings The total number of ratings that an app has is a rough estimate of the number of downloads of an app and its popularity. If you are up against a lot of apps don’t have a lot of ratings, you have a better chance of being competitive.
  • 8. Copyright © 2014 Sensor Tower The App Store Optimization Platform Drill Down By App Finally, you can examine each app individually by clicking on the app icon. You can learn about the review analysis, estimated revenue sources, internationalization, chart rankings of that app, and much more.
  • 9. Copyright © 2014 Sensor Tower The App Store Optimization Platform What Are You Missing? As you can see, just taking a few minutes to examine the competitors in your category can yield some interesting insights into what they are doing right and how you can apply that to your app to make it successful. ! In addition, you can discover what they are doing wrong and find out how to fill the gaps in the market with your app. ! To get started with Publisher Profile Pages, check out the Supercell page.
  • 10. About Sensor Tower Sensor Tower a platform that provides businesses with powerful keyword research, tracking and competitive analysis modules to help their apps get more downloads by maximizing App Store Optimization. ! For a free trial, visit SensorTower.com ! To get more free tips to help you increase the downloads of your business app, visit the Sensor Tower Blog. Copyright © 2014 Sensor Tower The App Store Optimization Platform