App Store Optimization Tools

How To Do Foreign App
Store Keyword
Optimization

Get more tips: http://blog.sensortower.com
If you are only targeting one
country with your app, you
are literally missing out on a
world of possibilities. 

Let’s fix...
App Store Optimization Tools

This presentation will show you how to research and
optimize international keywords so you c...
Should every developer
localize their app?

Get more tips: http://blog.sensortower.com
App Store Optimization Tools

Obviously, not every app will lend itself to localization.
For example, a local pizza joint ...
But translating your app
into multiple languages
can be daunting. There
is a solution…

Get more tips: http://blog.sensort...
App Store Optimization Tools

You can just translate your
description and keywords
to test how much interest
there might b...
Now that you might at
least be willing to give it
a try, let’s get into how
to research foreign
keywords.

Get more tips: ...
App Store Optimization Tools

First, you should spy on your competitors and see what the are
doing. If you have a car raci...
You can stick those
keywords into Google
Translate to find out what
they mean. If you have any
doubt, check with a
translat...
App Store Optimization Tools

!

After you check out your competition, research some
of your own keyword ideas. The Keywor...
When choosing keywords,
remember to prioritize
keywords by:

!

1.Relevance to your app

2.Difficulty Score

3.Traffic Score
G...
App Store Optimization Tools

Your keywords should be closely related to your app
because people will only download what t...
App Store Optimization Tools

The next criteria is Difficulty Score. The higher the Score, the harder
it is to rank for that...
App Store Optimization Tools

Finally, if you are trying to decide between two or more
keywords with similar relevance and...
Compile a list of the
keywords that you have
discovered through this
process and continually
track, test and update your
k...
For more App Store
Optimization and App
Marketing tips, visit our blog:
http://blog.sensortower.com
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How To Do Foreign App Store Keyword Optimization

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How To Do Foreign App Store Keyword Optimization

  1. 1. App Store Optimization Tools How To Do Foreign App Store Keyword Optimization Get more tips: http://blog.sensortower.com
  2. 2. If you are only targeting one country with your app, you are literally missing out on a world of possibilities. 
 Let’s fix that… Get more tips: http://blog.sensortower.com
  3. 3. App Store Optimization Tools This presentation will show you how to research and optimize international keywords so you can reach a larger audience with your app. First, let’s define a couple of key terms: ! 1. Internationalization: Setting up the infrastructure of an app to allow localization. 2. Localization: The translation of different elements in an app to allow it to be used by people in other countries. ! The two are generally used interchangeably, but there is a difference. Get more tips: http://blog.sensortower.com
  4. 4. Should every developer localize their app? Get more tips: http://blog.sensortower.com
  5. 5. App Store Optimization Tools Obviously, not every app will lend itself to localization. For example, a local pizza joint like Bob’s Pizza in Chicago will not need to put their app into the German App Store. ! However, if you have a game, that is an app that could have worldwide appeal. Get more tips: http://blog.sensortower.com
  6. 6. But translating your app into multiple languages can be daunting. There is a solution… Get more tips: http://blog.sensortower.com
  7. 7. App Store Optimization Tools You can just translate your description and keywords to test how much interest there might be in the country you want to target. If there is interest in your app, you can feel more confident about doing a full translation. ! You can also translate your screenshots and app title, but that is optional. Get more tips: http://blog.sensortower.com
  8. 8. Now that you might at least be willing to give it a try, let’s get into how to research foreign keywords. Get more tips: http://blog.sensortower.com
  9. 9. App Store Optimization Tools First, you should spy on your competitors and see what the are doing. If you have a car racing game, a good place to start is by researching popular games like CSR Racing. Use the Keyword Spy Tool to see what keywords they are using. Here is a sample of their Chinese keywords and how they are ranking. Get more tips: http://blog.sensortower.com
  10. 10. You can stick those keywords into Google Translate to find out what they mean. If you have any doubt, check with a translator. Get more tips: http://blog.sensortower.com
  11. 11. App Store Optimization Tools ! After you check out your competition, research some of your own keyword ideas. The Keyword Research Tool will give you traffic and ranking difficulty data on your keywords. If you need ideas or are not clear on the exact meaning of a word, consult a native speaker or translator. Get more tips: http://blog.sensortower.com
  12. 12. When choosing keywords, remember to prioritize keywords by: ! 1.Relevance to your app 2.Difficulty Score 3.Traffic Score Get more tips: http://blog.sensortower.com
  13. 13. App Store Optimization Tools Your keywords should be closely related to your app because people will only download what they searched for. This might be obvious to you, but we still see publishers choosing keywords primarily based on traffic and not on relevance. Get more tips: http://blog.sensortower.com
  14. 14. App Store Optimization Tools The next criteria is Difficulty Score. The higher the Score, the harder it is to rank for that keyword. The Score that you can rank for will depend on your app. As a rule of thumb, you should target a Score that is equal to or less than the average Difficulty Score that you are already ranking in the top 10 for with your other keywords. Add your keywords to the Search Rankings Tool and you will be able to easily see the Difficulty Scores and your rankings. Get more tips: http://blog.sensortower.com
  15. 15. App Store Optimization Tools Finally, if you are trying to decide between two or more keywords with similar relevance and difficulty, then look at the Traffic Score. The higher the Traffic Score, the more estimated traffic that keyword is getting. Get more tips: http://blog.sensortower.com
  16. 16. Compile a list of the keywords that you have discovered through this process and continually track, test and update your keywords.… Get more tips: http://blog.sensortower.com
  17. 17. For more App Store Optimization and App Marketing tips, visit our blog: http://blog.sensortower.com
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