Your SlideShare is downloading. ×
0
Get more tips: http://blog.sensortower.com
App Store Optimization Tools
A Simple Way To Test
Mobile App Localization
And W...
What is app localization?
Get more tips: http://blog.sensortower.com
Get more tips: http://blog.sensortower.com
App Store Optimization Tools
Translating your app to target different local area...
But isn’t translating your
entire app a lot of work?
Get more tips: http://blog.sensortower.com
Get more tips: http://blog.sensortower.com
App Store Optimization Tools
Yes it is, but there is an easy way to test if it ...
This will not be optimal, but it
will give you a very good idea of
how much interest there is in
your app, in other countr...
Get more tips: http://blog.sensortower.com
App Store Optimization Tools
An important thing to remember is to work with
pro...
Then launch your app in
the app store that you have
localized for.
Get more tips: http://blog.sensortower.com
Get more tips: http://blog.sensortower.com
App Store Optimization Tools
Measure your results and see if a complete
localiz...
If not, then you just saved a ton
of time. If it is worthwhile, then
you just discovered a way to
increase your downloads,...
For more App Store
Optimization and App
Marketing tips, visit our blog:
http://blog.sensortower.com
Upcoming SlideShare
Loading in...5
×

A Simple Way to Test Mobile App Localization and Why You Should

630

Published on

If you are looking to greatly expand the number of downloads that your mobile app gets, you should consider testing localization.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
630
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "A Simple Way to Test Mobile App Localization and Why You Should"

  1. 1. Get more tips: http://blog.sensortower.com App Store Optimization Tools A Simple Way To Test Mobile App Localization And Why You Should
  2. 2. What is app localization? Get more tips: http://blog.sensortower.com
  3. 3. Get more tips: http://blog.sensortower.com App Store Optimization Tools Translating your app to target different local areas and languages around the world. Here is an example of how the popular game Clash of Clans targets the Chinese market.
  4. 4. But isn’t translating your entire app a lot of work? Get more tips: http://blog.sensortower.com
  5. 5. Get more tips: http://blog.sensortower.com App Store Optimization Tools Yes it is, but there is an easy way to test if it is worthwhile to localize your entire app. First, just test localizing your app description, screenshots and title (if possible). Here is an example of how Twitter localizes.
  6. 6. This will not be optimal, but it will give you a very good idea of how much interest there is in your app, in other countries. Get more tips: http://blog.sensortower.com
  7. 7. Get more tips: http://blog.sensortower.com App Store Optimization Tools An important thing to remember is to work with professional translators when localizing your text. You might be tempted to use Google Translate, but it cannot properly translate the nuances of the language. You will not be translating too much text, so the cost will be minimal.
  8. 8. Then launch your app in the app store that you have localized for. Get more tips: http://blog.sensortower.com
  9. 9. Get more tips: http://blog.sensortower.com App Store Optimization Tools Measure your results and see if a complete localization of your app would be worthwhile.
  10. 10. If not, then you just saved a ton of time. If it is worthwhile, then you just discovered a way to increase your downloads, possibly by 100% or more! Now repeat for other markets. Get more tips: http://blog.sensortower.com
  11. 11. For more App Store Optimization and App Marketing tips, visit our blog: http://blog.sensortower.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×