A Simple Way to Test Mobile App Localization and Why You Should
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A Simple Way to Test Mobile App Localization and Why You Should

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If you are looking to greatly expand the number of downloads that your mobile app gets, you should consider testing localization.

If you are looking to greatly expand the number of downloads that your mobile app gets, you should consider testing localization.

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A Simple Way to Test Mobile App Localization and Why You Should A Simple Way to Test Mobile App Localization and Why You Should Presentation Transcript

  • Get more tips: http://blog.sensortower.com App Store Optimization Tools A Simple Way To Test Mobile App Localization And Why You Should
  • What is app localization? Get more tips: http://blog.sensortower.com
  • Get more tips: http://blog.sensortower.com App Store Optimization Tools Translating your app to target different local areas and languages around the world. Here is an example of how the popular game Clash of Clans targets the Chinese market. View slide
  • But isn’t translating your entire app a lot of work? Get more tips: http://blog.sensortower.com View slide
  • Get more tips: http://blog.sensortower.com App Store Optimization Tools Yes it is, but there is an easy way to test if it is worthwhile to localize your entire app. First, just test localizing your app description, screenshots and title (if possible). Here is an example of how Twitter localizes.
  • This will not be optimal, but it will give you a very good idea of how much interest there is in your app, in other countries. Get more tips: http://blog.sensortower.com
  • Get more tips: http://blog.sensortower.com App Store Optimization Tools An important thing to remember is to work with professional translators when localizing your text. You might be tempted to use Google Translate, but it cannot properly translate the nuances of the language. You will not be translating too much text, so the cost will be minimal.
  • Then launch your app in the app store that you have localized for. Get more tips: http://blog.sensortower.com
  • Get more tips: http://blog.sensortower.com App Store Optimization Tools Measure your results and see if a complete localization of your app would be worthwhile.
  • If not, then you just saved a ton of time. If it is worthwhile, then you just discovered a way to increase your downloads, possibly by 100% or more! Now repeat for other markets. Get more tips: http://blog.sensortower.com
  • For more App Store Optimization and App Marketing tips, visit our blog: http://blog.sensortower.com