7 Ways To Increase Mobile App User Retention


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You spend a ton of time and money acquiring users for your mobile app, but you should also focus on keeping the users you do attract. This slidedeck will show you 7 simple ways that you can keep the users you have, so you don't have to do so much work to find more.

Published in: Business, Technology
  • Simon, what kind of bonuses do you provide and do you use a tool to provide these bonuses?
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  • Nice summary - good points there. For our games we're using most of those plus a few more techniques:

    1/ Daily return bonuses to encourage them to come back
    2/ Focus groups and usability tests to make the new user experience smoother
    3/ Use stats (flurry) and in app surveys (polljoy) to figure out where and why people drop out after the first 15 minutes and fix it
    4/ Focus on personal touch in customer support when they do have problems

    Retention is hard to get right... for every project that we launch we would kill one in alpha or beta. Sometimes better to start with clean slate than try to put polish on a pig
    Are you sure you want to  Yes  No
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7 Ways To Increase Mobile App User Retention

  1. 1. App Store Optimization Tools 7 Ways to Increase Mobile App User Retention Photo: Stefanos Kofopoulos
  2. 2. App Store Optimization Tools #1 Create a Quality App This almost goes without saying, but if you create an app that people love and works well, they are more likely to keep using it. But there is much more to it than that… Get more tips: http://blog.sensortower.com
  3. 3. App Store Optimization Tools #2 Use Notifications to Increase Interaction When push notifications are used properly, they can increase retention rates by as much as 80% in the first month. Implement them and figure out what is the right interval to send notifications, based on your users. Get more tips: http://blog.sensortower.com
  4. 4. App Store Optimization Tools #3 Build a Community Outside Your App Leverage social media, especially Twitter and Facebook to create a community outside of your app. This helps new users find you and allows you to engage your existing users. Get more tips: http://blog.sensortower.com
  5. 5. App Store Optimization Tools #4 Update Your App Regularly Photo: Ron Bailey Updating your app on a regular schedule will allow you to fix bugs and add new features faster. This leads to happier customers and more reasons to remind users about your app. Get more tips: http://blog.sensortower.com
  6. 6. App Store Optimization Tools #5 Use Game Psychology Do you wonder why people are willing to spend hundreds of dollars on a free mobile game? It is because the makers of the game understand game psychology. They are not being manipulative, they simply understand what players want, and they give it to them. Add some of that same psychology to your app and keep your users coming back for more. Get more tips: http://blog.sensortower.com
  7. 7. App Store Optimization Tools #6 Get Feedback Getting feedback from users will not only allow you to make a better app, but it can also help you intercept negative feedback. Services like Apptentive can easily be added to your app to increase retention. Get more tips: http://blog.sensortower.com
  8. 8. App Store Optimization Tools #7 Toot Your Own Horn Finally, be sure to properly communicate all of the benefits of your app, so users understand its value. This can be done by having a first time tutorial and properly labeling the functions of the app. Get more tips: http://blog.sensortower.com
  9. 9. For more tips on marketing your app, visit our blog: http://blog.sensortower.com
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