7 Fundamental App Store Optimization Keyword Mistakes Made By App Developers

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In this presentation, we will go over the top 7 app store optimization mistakes app developers are making when the submit their app via iTunes Connect. If you understand these keyword optimization …

In this presentation, we will go over the top 7 app store optimization mistakes app developers are making when the submit their app via iTunes Connect. If you understand these keyword optimization strategies, they are fairly simple to implement. But if you overlook them (which many developers do), you are missing out on a lot of potential downloads and free app marketing.

Above all else, remember that ASO is not a one shot deal. You have to continually optimize your keywords and check them daily. We hope that this presentation will help your app get more downloads.

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  • 1. 7 Most Common Apple App Store Keyword Mistakes Stop making the... Here is how... Wednesday, August 7, 13
  • 2. #1 Not Using As Many Of The 100 Characters As Possible Wednesday, August 7, 13
  • 3. The more relevant keywords you use, the better your chances of being found through search. Use as many as you can. Get more tips: http://blog.sensortower.com Wednesday, August 7, 13
  • 4. #2 Including App Name Or Company Name Wednesday, August 7, 13
  • 5. Your app name and company name count as keywords in most markets, without having to include them explicitly in your keyword list. Get more tips: http://blog.sensortower.com Wednesday, August 7, 13
  • 6. #3 Using The Wrong Formatting Wednesday, August 7, 13
  • 7. Remove spaces between keywords and use commas between every word to create room for more keywords. Get more tips: http://blog.sensortower.com Wednesday, August 7, 13
  • 8. #4 Using Keywords With No Traffic Wednesday, August 7, 13
  • 9. Make sure that the keywords you use are getting a reasonable amount of traffic. There is no sense in ranking #1 for a keyword that nobody is looking for. Get more tips: http://blog.sensortower.com Photo Credit Wednesday, August 7, 13
  • 10. #5 Using Keywords That Are Impossible To Rank For Wednesday, August 7, 13
  • 11. Very common search terms may get a ton of traffic, but it is going to be impossible to compete with apps that have millions of downloads. Find the balance between traffic and your ability to rank. Get more tips: http://blog.sensortower.com Photo Credit Wednesday, August 7, 13
  • 12. #6 Using Very Long Keywords Wednesday, August 7, 13
  • 13. Long keywords take up space that could be used for multiple shorter keywords and are less likely to be searched for. Keep them short. Get more tips: http://blog.sensortower.com Wednesday, August 7, 13
  • 14. And Finally... Wednesday, August 7, 13
  • 15. #7 Including Both The Plural And Singular Wednesday, August 7, 13
  • 16. Figure out if the singular or plural version of a keyword gets more traffic and just use that one. Only use both if they are getting roughly the same amount of traffic. Get more tips: http://blog.sensortower.com Photo Credit Wednesday, August 7, 13
  • 17. And Remember To... Wednesday, August 7, 13
  • 18. Test, test, test... ...and keep fine tuning your keywords. Get more tips: http://blog.sensortower.com Photo Credit Wednesday, August 7, 13
  • 19. Get More Tips On Our Blog: http://bit.ly/SensorTowerBlog Wednesday, August 7, 13