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Hispanic In-store Mobile Experience - Chapter 1 Presentation

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“Chapter 1: Social Shopping” is the first of 3 planned reports that present our findings and recommendations. It addresses one of the more pronounced dimensions of Hispanic experience relative to the …

“Chapter 1: Social Shopping” is the first of 3 planned reports that present our findings and recommendations. It addresses one of the more pronounced dimensions of Hispanic experience relative to the general market: the importance of social shopping, i.e. having shopping companions.

Published in: Business, Technology

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  • 1. 1
  • 2. Hispanic In-store Mobile Experience Social Shopping2
  • 3. Hispanics over-index in in smartphone usage Hispanics over-index smartphone usage 45% 34% Hispanic General Market#HispanicMobile
  • 4. Hispanics over-index in social media activity Hispanics over-index in social media activity 26.8% 8.5% Hispanic General Market#HispanicMobile 4 Spend 6 hours or more on social media sites daily
  • 5. Mobile#HispanicMobile
  • 6. Mobile + Social#HispanicMobile
  • 7. Mobile + Social + Some $$ =#HispanicMobile
  • 8. 68.4%#HispanicMobile
  • 9. % of Hispanics who prefer 68.4% to shop with others#HispanicMobile
  • 10. Every day purchases ≠ Big Ticket Items#HispanicMobile 10
  • 11. Every day purchases#HispanicMobile
  • 12. Every day purchases • Spouse • Children#HispanicMobile
  • 13. Every day purchases • Spouse • Children • Assist w/ shopping • Fun / bonding#HispanicMobile
  • 14. Big ticket items#HispanicMobile
  • 15. Big ticket items• Friends• Siblings#HispanicMobile
  • 16. Big ticket items• Friends• Siblings • Advice • Approval • Consensus#HispanicMobile
  • 17. At the store#HispanicMobile17
  • 18. Top activities while shopping at a store Store Top Activities While Shopping at a Chart page 11#HispanicMobile
  • 19. Hispanics are less interested in product reviews Why is that?#HispanicMobile 19
  • 20. Shoppingcompanionsmitigate this need#HispanicMobile 20
  • 21. Problem#HispanicMobile 21
  • 22. Single- centric#HispanicMobile 22
  • 23. Our Recommendation…#HispanicMobile 23
  • 24. MAKE IT SOCIAL!#HispanicMobile 24
  • 25. • Enable in-aisle mobile shopping#HispanicMobile 25
  • 26. • Enable in-aisle mobile shopping • Include shoppers’ companions in mobile experience design#HispanicMobile 26
  • 27. • Enable in-aisle mobile shopping • Include shoppers’ companions in mobile experience design • Single-device, multi-user • Multi-device, multi-user#HispanicMobile 27
  • 28. Imagine grocery shopping…#HispanicMobile 28
  • 29. • Free, fast WiFi#HispanicMobile
  • 30. • Free, fast WiFi• Store app that features: • Group communication (voice or text)#HispanicMobile
  • 31. • Free, fast WiFi• Store app that features: • Group communication (voice or text) • Multi-user shopping list#HispanicMobile
  • 32. • Free, fast WiFi• Store app that features: • Group communication (voice or text) • Multi-user shopping list • Shared decision-making (thumbs up/down)#HispanicMobile
  • 33. • Free, fast WiFi• Store app that features: • Group communication (voice or text) • Multi-user shopping list • Shared decision-making (thumbs up/down)#HispanicMobile
  • 34. • Free, fast WiFi• Store app that features: • Group communication (voice or text) • Multi-user shopping list • Shared decision-making (thumbs up/down) • Real-time, shared calculator (inc. taxes!)#HispanicMobile
  • 35. • Free, fast WiFi• Store app that features: • Group communication (voice or text) • Multi-user shopping list • Shared decision-making (thumbs up/down) • Real-time, shared calculator (inc. taxes!) • Location-aware store map#HispanicMobile
  • 36. • Free, fast WiFi• Store app that features: • Group communication (voice or text) • Multi-user shopping list • Shared decision-making (thumbs up/down) • Real-time, shared calculator (inc. taxes!) • Location-aware store map • Real-time deals based on purchases#HispanicMobile
  • 37. Wouldn’t that be nice?#HispanicMobile 37
  • 38. Chapter 1: Social Shopping Chapter 2: The Deals Ethic Chapter 3: The Role of Culture#HispanicMobile 38
  • 39. 39