1
Hispanic In-store Mobile          Experience         Social Shopping2
Hispanics over-index in in smartphone usage  Hispanics over-index smartphone usage                   45%                  ...
Hispanics over-index in social media activity Hispanics over-index in social media activity                  26.8%        ...
Mobile#HispanicMobile
Mobile   + Social#HispanicMobile
Mobile   + Social   + Some $$                  =#HispanicMobile
68.4%#HispanicMobile
% of Hispanics who prefer              68.4%      to shop with others#HispanicMobile
Every day      purchases   ≠   Big Ticket                        Items#HispanicMobile 10
Every day purchases#HispanicMobile
Every day purchases   • Spouse   • Children#HispanicMobile
Every day purchases   • Spouse   • Children                    • Assist w/ shopping                    • Fun / bonding#His...
Big ticket items#HispanicMobile
Big ticket items• Friends• Siblings#HispanicMobile
Big ticket items• Friends• Siblings                              • Advice                              • Approval         ...
At the                  store#HispanicMobile17
Top activities while shopping at a store Store   Top Activities While Shopping at a                  Chart page 11#Hispani...
Hispanics are less     interested in   product reviews                        Why is                        that?#Hispanic...
Shoppingcompanionsmitigate this    need#HispanicMobile 20
Problem#HispanicMobile 21
Single-                  centric#HispanicMobile 22
Our Recommendation…#HispanicMobile 23
MAKE                    IT                  SOCIAL!#HispanicMobile 24
• Enable in-aisle mobile shopping#HispanicMobile 25
• Enable in-aisle mobile shopping    • Include shoppers’ companions       in mobile experience design#HispanicMobile 26
• Enable in-aisle mobile shopping    • Include shoppers’ companions       in mobile experience design            •     Sin...
Imagine grocery shopping…#HispanicMobile 28
• Free, fast WiFi#HispanicMobile
• Free, fast WiFi• Store app that features:  •    Group communication (voice or text)#HispanicMobile
• Free, fast WiFi• Store app that features:  •    Group communication (voice or text)  •    Multi-user shopping list#Hispa...
• Free, fast WiFi• Store app that features:  •    Group communication (voice or text)  •    Multi-user shopping list  •   ...
• Free, fast WiFi• Store app that features:  •    Group communication (voice or text)  •    Multi-user shopping list  •   ...
• Free, fast WiFi• Store app that features:  •    Group communication (voice or text)  •    Multi-user shopping list  •   ...
• Free, fast WiFi• Store app that features:  •    Group communication (voice or text)  •    Multi-user shopping list  •   ...
• Free, fast WiFi• Store app that features:  •    Group communication (voice or text)  •    Multi-user shopping list  •   ...
Wouldn’t that        be nice?#HispanicMobile 37
Chapter 1: Social Shopping    Chapter 2: The Deals Ethic    Chapter 3: The Role of Culture#HispanicMobile 38
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Hispanic In-store Mobile Experience - Chapter 1 Presentation

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“Chapter 1: Social Shopping” is the first of 3 planned reports that present our findings and recommendations. It addresses one of the more pronounced dimensions of Hispanic experience relative to the general market: the importance of social shopping, i.e. having shopping companions.

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Hispanic In-store Mobile Experience - Chapter 1 Presentation

  1. 1. 1
  2. 2. Hispanic In-store Mobile Experience Social Shopping2
  3. 3. Hispanics over-index in in smartphone usage Hispanics over-index smartphone usage 45% 34% Hispanic General Market#HispanicMobile
  4. 4. Hispanics over-index in social media activity Hispanics over-index in social media activity 26.8% 8.5% Hispanic General Market#HispanicMobile 4 Spend 6 hours or more on social media sites daily
  5. 5. Mobile#HispanicMobile
  6. 6. Mobile + Social#HispanicMobile
  7. 7. Mobile + Social + Some $$ =#HispanicMobile
  8. 8. 68.4%#HispanicMobile
  9. 9. % of Hispanics who prefer 68.4% to shop with others#HispanicMobile
  10. 10. Every day purchases ≠ Big Ticket Items#HispanicMobile 10
  11. 11. Every day purchases#HispanicMobile
  12. 12. Every day purchases • Spouse • Children#HispanicMobile
  13. 13. Every day purchases • Spouse • Children • Assist w/ shopping • Fun / bonding#HispanicMobile
  14. 14. Big ticket items#HispanicMobile
  15. 15. Big ticket items• Friends• Siblings#HispanicMobile
  16. 16. Big ticket items• Friends• Siblings • Advice • Approval • Consensus#HispanicMobile
  17. 17. At the store#HispanicMobile17
  18. 18. Top activities while shopping at a store Store Top Activities While Shopping at a Chart page 11#HispanicMobile
  19. 19. Hispanics are less interested in product reviews Why is that?#HispanicMobile 19
  20. 20. Shoppingcompanionsmitigate this need#HispanicMobile 20
  21. 21. Problem#HispanicMobile 21
  22. 22. Single- centric#HispanicMobile 22
  23. 23. Our Recommendation…#HispanicMobile 23
  24. 24. MAKE IT SOCIAL!#HispanicMobile 24
  25. 25. • Enable in-aisle mobile shopping#HispanicMobile 25
  26. 26. • Enable in-aisle mobile shopping • Include shoppers’ companions in mobile experience design#HispanicMobile 26
  27. 27. • Enable in-aisle mobile shopping • Include shoppers’ companions in mobile experience design • Single-device, multi-user • Multi-device, multi-user#HispanicMobile 27
  28. 28. Imagine grocery shopping…#HispanicMobile 28
  29. 29. • Free, fast WiFi#HispanicMobile
  30. 30. • Free, fast WiFi• Store app that features: • Group communication (voice or text)#HispanicMobile
  31. 31. • Free, fast WiFi• Store app that features: • Group communication (voice or text) • Multi-user shopping list#HispanicMobile
  32. 32. • Free, fast WiFi• Store app that features: • Group communication (voice or text) • Multi-user shopping list • Shared decision-making (thumbs up/down)#HispanicMobile
  33. 33. • Free, fast WiFi• Store app that features: • Group communication (voice or text) • Multi-user shopping list • Shared decision-making (thumbs up/down)#HispanicMobile
  34. 34. • Free, fast WiFi• Store app that features: • Group communication (voice or text) • Multi-user shopping list • Shared decision-making (thumbs up/down) • Real-time, shared calculator (inc. taxes!)#HispanicMobile
  35. 35. • Free, fast WiFi• Store app that features: • Group communication (voice or text) • Multi-user shopping list • Shared decision-making (thumbs up/down) • Real-time, shared calculator (inc. taxes!) • Location-aware store map#HispanicMobile
  36. 36. • Free, fast WiFi• Store app that features: • Group communication (voice or text) • Multi-user shopping list • Shared decision-making (thumbs up/down) • Real-time, shared calculator (inc. taxes!) • Location-aware store map • Real-time deals based on purchases#HispanicMobile
  37. 37. Wouldn’t that be nice?#HispanicMobile 37
  38. 38. Chapter 1: Social Shopping Chapter 2: The Deals Ethic Chapter 3: The Role of Culture#HispanicMobile 38
  39. 39. 39
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