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Creating a Social Buzz – Using Social Media to Reach and Influence Hispanics

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The growth of the Hispanic blogosphere and …

The growth of the Hispanic blogosphere and
the overall popularity of social networking
sites signify two important trends for the
retail industry: the emergence of a new
group of Hispanic influencers and a marked
shift away from traditional news sources.
This session will provide an overall view of
the social media arena and specific
strategies retailers can use to capitalize on
this trend.

More in: Business
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