Technology Team Overview

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Technology Team Overview for Sensible Washington 2011

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  • Technology Team Overview

    1. 1. Technology Team Overview Sensible Washington 2011
    2. 2. Goal: Leverage modern technology to reliably and consistently support: • distributed, resilient organization • new media/social media outreach • volunteer support, campaign logistics • outcome measurement, process refinement
    3. 3. Distributed Resilient Organization
    4. 4. Distributed Organization • Allows volunteer groups to self-manage locally, while remaining highly connected to the rest of the organization.
    5. 5. Distributed Culture • Propagate a culture of recognizing and rewarding volunteers for actions that support Sensible Washington’s goals.
    6. 6. Distributed Resiliency • Facilitate coordinator overlap and “co- coordinators” • Foster rich volunteer communication • Prevent area-specific organizational collapse
    7. 7. New Media Social Media
    8. 8. What is “New Media”? • “New Media Is People!” • It’s about relationships and communications between people. • Organizations are also made of people. New Media embraces this fact. • Takes advantage of cyberspace, with creative intersection with physical space.
    9. 9. New Media Goal • Use creative campaigns to convert people into supporters of Sensible Washington: • Donors • Petition signers • Volunteers
    10. 10. New Media Team • New media strategists work with PR and other teams to develop effective new media campaigns. • New media army follows through with execution of campaign to spread the word widely and quickly.
    11. 11. Volunteer Support Field Logistics
    12. 12. Support & Logistics Philosophy • Volunteers are gold • Petitions are platinum
    13. 13. Support & Logistics Goals • Easy to use volunteer tools that reward volunteers for staying connected and informed. • Real-time decision support tools for campaign management. • Support petition control and management to achieve a maximum return and minimum fraud rate.
    14. 14. Decision Making Example Questions • “Where are we not collecting signatures at all?” • “Who are the most active signature or donation collectors?” • “Which coordinators recently became inactive, and when was their last activity?” • “How many signatures do we have?”
    15. 15. Measurement Refinement
    16. 16. Measurement Goals • To the extent possible, • Measure the processes and outcomes of • conversion campaigns • petition distribution workflows • Evaluate their effectiveness. • Inform changes that may be needed.
    17. 17. Measurement • Measurement = Data Collection • More Data = More Measurement • More Measurement = Better Decisions • We need to make data collection easy for the volunteer.
    18. 18. On Exchange and Specialization
    19. 19. Competitive Advantage • Adam takes 4 hours to make a spear, 3 hours to make an axe: • Oz takes 1 hour to make a spear, 2 hours to make an axe: • Oz wins when you consider competition.
    20. 20. Comparative Advantage • Oz makes two spears: • Adam makes two axes: • They exchange and collectively save one hour of time. vs
    21. 21. We Need Volunteers • Beta Testers • Forum Junkies • Creative New Media Mavens • Technology Experts • Software Developers • Please contact Matthew Scott @ sensiblewhatcom@gmail.com

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