Lead Generation on Auto Pilot

About ChampionsWay & PerfectMIND Founded in 1998 by Master Farid Dordar | Served over 5000 Studios | Employs 60+ peopleHeadquarters in Vancouver, BC Office located in New Jersey Facebook.com/ChampionsWayFans Twitter.com/ChampionsWay .com/ChampionsWayINC blog.championsway.com community.championway.com

Lead Generating On Auto Pilot

The Martial Arts Business

Question:How do you get the numbers, TODAY?

Answer: Social Media Social Website MobileSEO Site/SMS

4 Take Aways• 5 Ways of Getting leads• Identifying your target Market• Target Marketing Example• 5 Ways to set up your Lead Generation on Auto Pilot

5 Ways of Getting Leads

Macro Sites • Domain with town and program Domain • Turnersvillekickboxing.com • Content Driven Strategy • Email Subscription • 50 % conversionExpectations • List Building

Why They will die • Key Word Rich Content • Updated Weekly • Call to actions No Link Strategy • Keep them on Your sites, not others • ReportsNo Tracking System • Google Analytics

Traffic Source

Kits and Online Courses

Front Desk

Tips• Monthly Check in for email addresses• Use the Ipad• Birthday Parties• All events

QUESTION: Why should they give you their email?

• Subscription Blog • Call to Actions • Landing Page SMS • QR Code • Facebook SocialPlatforms • Twitter-Links to Blog

Free Bully Prevention Kit

Take Away-You will never build thenumbers you want without a strategyand system that can mange your leads.

Take Away # 2- Target Marketing

Start with your major programs

AdultsMartial Arts BJJ Kids Karate Martial Arts Pre-School Karate Martial Arts

AdultsISHIN-RYU Cobra Haki-Aki Jitsu Kids Kiki-Jitsu Cobra-Kitsu Pre-School Little Kiikoitus Mini-Kobjuuki

The Average Person

The Failure Process Lead is Call and 2 week Process inGenerated LM Follow up done

Improving the Process Lead is GeneratedConvert/Increase Call and LM % 2 Week FollowEdu-sell up Automation Content Begins

10 Years ago….Every Seminar Said

Take Away-Stop saying the leads are weak, and admit your strategy is broken.

Take Away #3-Target Marketing Example

Kickboxing-The Easiest Program to Get Leads

Macro Site

Website Header

Website Continued-No Fake Videos

Landing Pages for Each

Connected to Google Analytics If it doesn’t make dollars it doesn’t make sense

Landing Page Link Distribution

Link EconomyPictures and Videos EconomyThe next big oneRedirect

Call to actions and links though out email campaignsText “SenseiNick” to 64842ServicesLocal Search

Blogging

Blogging 101Top 5 Things to Remember

The Perfect Blog

Takeaway-No one cares about yourproducts or services until they believe that you care about them

Take Away # 4What you can automate and Why

Website Lead Capturing-It has to be

“You competitor is only one clickaway. Capture the lead the first andpossibly the last time they check out your website”

Lead Notification

Campaign Management

How much time and money are you saving by asking your front deskperson to Find, track and analyze the leads?

The Average Martial Arts School Follow up System Email Blast about 1-2 Follow up Call Lead/LM something that calls has nothing to do with them

SMO Follow up System Immediate After 7 Days- Social Notification Auto email Media/Free Trial from which based on based oncampaign and Criteria program where

Students to Social Platforms Auto Don’t have to Generated Template make staff feel Email uncomfortable

Got Mobile Site/Forms/Campaigns?

Take Away-If you do not have 24/7marketing automated you will neverkeep up with a competitor that does

Lets Review……

5 Ways to Generate Leads Macro-site Links Ipad/Events Kits and In School Online Courses

Take Away-You will never build thenumbers you want without a strategy and system that can mange your leads.

Take Away # 2- Target Marketing

Take Away-Stop saying the leads are weak, and admit your strategy is broken.

Take Away #3-Target Marketing Example

Takeaway-No one cares about yourproducts or services until they believe that you care about them

Take Away # 4What you can automate and Why

Take Away-If you do not have 24/7marketing automated you will neverkeep up with a competitor that does

Questions?

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Lead Generation on Auto Pilot

by Nick Dougherty on Nov 04, 2011

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Lead Generation on Auto Pilot Presentation Transcript