Kelas copywriting career clinic

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It's kind of a bit explanation about copywriting.

It's kind of a bit explanation about copywriting.

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  • 1. Im a Digital Copywriter My passion is Advertising, Copywriting, Creativity, Social Media, and Stalking ;).
  • 2. https://www.facebook.com/seno.pramuadji@seno_pramuadjiid.linkedin.com/in/senopramuadji
  • 3. NO TEXTNO LOGONO HEADLINENO other DETAILS
  • 4. What is “Copy”?
  • 5. Q: Copywriter tuh yang harus bikin kopi atau tukang fotocopy ya? A: Hehe.. funny but NOT, try again. Itu mungkin Coffee Maker bukan CopywriterQ: Copyrighter tuh yang bekerja ngebuat Copyright ya?Hak Cipta?A: Parahh, kedengerannya mungkin sama tapi nulisnyabeda, dan perasaan ga ada tuh yang namanya CopyrighterCourtessy of Enda Nasution
  • 6. “Copy” bisa berarti banyakIDE KONTENPESAN/MESSAGE IKLANNASKAH HATI
  • 7. Copywritingadalah menulisdengan HATI.
  • 8. Agency: Bates 141 Fotografer: Anton Ismael
  • 9. GREAT VISUALGREATCOPY
  • 10. =GREATADVERTISING
  • 11. COPYWRITING IS (not just)COPYWRITINGADVERTISING IS (not just)ADVERTISING
  • 12. Copywriting is the act of writing copy(text) for the purpose of advertising ..or marketing a product, business,person, opinion or ideato the addressee (reader, listener, targetaudience).
  • 13. Copywriting adalah mengonsep danmenulis copy untuk menyampaikanpesan (jualan) kepadapembaca/user/target HOW TO SAY WHAT TO SAY
  • 14. CopywriterDisebut juga penulis naskah iklan Orang yang bertugas menulis naskah iklan, baik untuk iklan cetak (print ad), iklan televisi (TV Commercial), iklan radio (Radio Commercial), web (banner, online) dan segala macam bentuk komunikasi merek lainnya.
  • 15. Seorang Copywriter selalu berpasangan dengan Art Director(Penata Artistik), membuat sebuah konsep iklan.Copywriter dan Art Director = Batman dan Robin
  • 16. Ruang lingkup kerja Copywriter di mana aja sih:- Agensi periklanan- TV- Media cetak: majalah, koran- in-house: mal, perusahaan FMCG- PH (production house)- Media online- Creative boutique- Radio, dsb
  • 17. Copywriter di media online (Kompas.com) tugasnya:BROWSING TERUS The others •Membuat konsep dan kata-kata iklan banner •Membuat advertorial (iklan dalam bentuk artikel) •Membuat konsep + konten microsite iklan •Membuat print ad korporat dan subsidairy-nya •Membuat newsletter, email blast, undangan dan collateral marketing lainnya •Membuat storyline, konsep TVC (iklan televisi) korporat
  • 18. IKLAN CV BERSERI
  • 19. Matur Nuwun Arigato Gozaimasu Gracias Merci Terima kasih Dank u Shukriya Grazie Danke Xie-xie Gamsa-hamnidaSeno PramuadjiTwitter: @seno_pramuadjiwww.about.me/senopramuadji