THE FUTURE OF BUSINESSLachlanMacPherson                         http://www.sennza.com.au/ | Twitter: @sennza
WHO AM I?Ø Co - Founder of Australian web agency SennzaØ Started and help run the Brisbane and Sydney WordPressMeetup Gr...
WHAT P!$$E$ YOU OFF ABOUTRUNNING A BUSINESS?
BUSINESS IS CHANGING AS WE KNOW IT…
SMALL IS THE NEW BIGThe cost of business has dramatically decreased
BUSINESS – WHERE ARE WE GOING?The fundamentals are the same, but the medium has changed
MOBILE REVOLUTIONØ Seeing 20 – 40% of all web visits coming from mobileØ iPhone didn’t exist 10 years agoThe future is m...
BUSINESS – WHERE ARE WE GOING?iPad/Mobile first, desktop later
BUSINESS – WHERE ARE WE GOING?Goodbye Borders L
Goodbye Blockbuster L
BUSINESS – WHERE ARE WE GOING?Yellow Pages next?
IT NOT ALL DOOM AND GLOOM   Ø All these companies:   Ø  Operate with less employees than their competitors   Ø  Less ca...
THE POWER OF NICHE26-4-10 to 26-6-10: 2 months traffic
THE POWER OF NICHEApparently other people agreed with us, including…
THE POWER OF NICHEJust under 6,000 visitors in 5 days!
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The Future of Business

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The Future of Business

  1. 1. THE FUTURE OF BUSINESSLachlanMacPherson http://www.sennza.com.au/ | Twitter: @sennza
  2. 2. WHO AM I?Ø Co - Founder of Australian web agency SennzaØ Started and help run the Brisbane and Sydney WordPressMeetup GroupsØ Co- Organised WordCamp Gold Coast event in 2011
  3. 3. WHAT P!$$E$ YOU OFF ABOUTRUNNING A BUSINESS?
  4. 4. BUSINESS IS CHANGING AS WE KNOW IT…
  5. 5. SMALL IS THE NEW BIGThe cost of business has dramatically decreased
  6. 6. BUSINESS – WHERE ARE WE GOING?The fundamentals are the same, but the medium has changed
  7. 7. MOBILE REVOLUTIONØ Seeing 20 – 40% of all web visits coming from mobileØ iPhone didn’t exist 10 years agoThe future is mobile
  8. 8. BUSINESS – WHERE ARE WE GOING?iPad/Mobile first, desktop later
  9. 9. BUSINESS – WHERE ARE WE GOING?Goodbye Borders L
  10. 10. Goodbye Blockbuster L
  11. 11. BUSINESS – WHERE ARE WE GOING?Yellow Pages next?
  12. 12. IT NOT ALL DOOM AND GLOOM Ø All these companies: Ø  Operate with less employees than their competitors Ø  Less capital to start Ø  Less overheads Ø  Ability to innovate fasterNext up… a quick story
  13. 13. THE POWER OF NICHE26-4-10 to 26-6-10: 2 months traffic
  14. 14. THE POWER OF NICHEApparently other people agreed with us, including…
  15. 15. THE POWER OF NICHEJust under 6,000 visitors in 5 days!
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