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The Future of Business
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The Future of Business

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  • 1. THE FUTURE OF BUSINESSLachlanMacPherson http://www.sennza.com.au/ | Twitter: @sennza
  • 2. WHO AM I?Ø Co - Founder of Australian web agency SennzaØ Started and help run the Brisbane and Sydney WordPressMeetup GroupsØ Co- Organised WordCamp Gold Coast event in 2011
  • 3. WHAT P!$$E$ YOU OFF ABOUTRUNNING A BUSINESS?
  • 4. BUSINESS IS CHANGING AS WE KNOW IT…
  • 5. SMALL IS THE NEW BIGThe cost of business has dramatically decreased
  • 6. BUSINESS – WHERE ARE WE GOING?The fundamentals are the same, but the medium has changed
  • 7. MOBILE REVOLUTIONØ Seeing 20 – 40% of all web visits coming from mobileØ iPhone didn’t exist 10 years agoThe future is mobile
  • 8. BUSINESS – WHERE ARE WE GOING?iPad/Mobile first, desktop later
  • 9. BUSINESS – WHERE ARE WE GOING?Goodbye Borders L
  • 10. Goodbye Blockbuster L
  • 11. BUSINESS – WHERE ARE WE GOING?Yellow Pages next?
  • 12. IT NOT ALL DOOM AND GLOOM Ø All these companies: Ø  Operate with less employees than their competitors Ø  Less capital to start Ø  Less overheads Ø  Ability to innovate fasterNext up… a quick story
  • 13. THE POWER OF NICHE26-4-10 to 26-6-10: 2 months traffic
  • 14. THE POWER OF NICHEApparently other people agreed with us, including…
  • 15. THE POWER OF NICHEJust under 6,000 visitors in 5 days!