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SEO with WordPress

SEO with WordPress






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    SEO with WordPress SEO with WordPress Presentation Transcript

    • SEO with WordPress
      Lachlan MacPherson
      sennza | http://www.sennza.com.au/ | Twitter: @sennza
    • Why use SEO?
      Your chance to put your best foot forward
      rethink | redesign | results
    • We need to understand the purpose of a search engine
      Google wants to provide you with the best results possible for any given term or phrase
      rethink | redesign | results
    • Evolution:
      Key Advances in Google Search
      Backrub[September 1997]This search engine, which had run on Stanford’s servers for almost two years, is renamed Google. Its breakthrough innovation: ranking searches based on the number and quality of incoming links.
      New Algorithm[August 2001]The search algorithm is completely revamped to incorporate additional ranking criteria more easily.
      Local Connectivity Analysis[February 2003]Google’s first patent is granted for this feature, which gives more weight to links from authoritative sites.
      Fritz[Summer 2003]This initiative allows Google to update its index constantly, instead of in big batches.
      Personalized Results[June 2005]Users can choose to let Google mine their own search behaviour to provide individualized results.
      Bigdaddy[December 2005]Engine update allows for more-comprehensive Web crawling.
      Universal Search[May 2007]Building on Image Search, Google News, and Book Search, the new Universal Search allows users to get links to any medium on the same results page.
      Real-Time Search[December 2009]Displays results from Twitter and blogs as they are published.
      rethink | redesign | results
    • Google is constantly changing
      • Google updates it’s algorithm on average once every day.
      • Some changes are big, some are small.
      “Skate where the puck is going, not where it's been”
      - Wayne Gretzky
      rethink | redesign | results
    • Case in Point
      A Bully Finds a Pulpit on the Web
      • New York Times
      Published 26/11/10
      Being bad to your customers is bad for business
      • Official Google Blog
      Published 1/12/10
      rethink | redesign | results
    • Why WordPress?
      rethink | redesign | results
    • Web Design vs SEO
      Google Instant Preview
      rethink | redesign | results
    • SEO with WordPress
      “If you do everything on WordPress you’re pretty much automatically covered as far as SEO”
      • Matt Cutts, Head of the Webspam Team at Google.
      (PubCon 2007)
      rethink | redesign | results
    • Advantages of a WordPress Website:
      Search-friendly URLs -- that are spider-friendly and tend to be indexed and ranked better in search engines than the complex, dynamic-looking URLs that are typical of content management systems
      Tag Clouds -- which provide keyword-rich text link navigation, which link to...
      Tag Pages -- which contain excerpts of posts/pages that are related (by the fact they have the same tag in common)
      RSS feeds -- which help with link building and garner you visibility in the feed/blog search engines like Feedster and Google Blog Search
      Content-rich, search-friendly HTML -- thanks in part to the presentation layer (usually) being cleanly separated from the content layer, along with semantic mark-up, which gives the search engines good clues as to what copy is important and what is not
      Visitor participation -- through comments, trackbacks, and pingbacks.
      Post-dating of content -- to automatically "go live" on a scheduled date
      Ease of maintenance -- with no, or minimal, HTML skills required
      Extensibility -- through plugins (it's pretty easy to write your own) and direct hacks to the open source PHP codebase.
      rethink | redesign | results
    • URL Structure
      rethink | redesign | results
    • Ranking in under 5 mins?
      rethink | redesign | results
    • Take Aways?
      Useful Pluginsto extend your SEO with WordPress:
      Sitemap XML Generator http://wordpress.org/extend/plugins/google-sitemap-generator/
      Redirection http://wordpress.org/extend/plugins/redirection/
      Twitter Tools http://wordpress.org/extend/plugins/twitter-tools/
      All in One SEO http://wordpress.org/extend/plugins/all-in-one-seo-pack/
      Slide 11 of 13
      rethink | redesign | results
    • http://www.sennza.com.au/
      Twitter: @sennza
      rethink | redesign | results