The Tata Jagriti Yatra aims to awaken the entrepreneurial spirit of India's youth through an 18-day train journey across India that will expose 400 competitively selected youth between ages 20-25 to successful social and economic entrepreneurs. The youth will learn about enterprise-led development and how to address India's challenges through interaction with role models and panels as well as visits to innovative projects. The goal is to inspire the youth to become agents of positive change in their communities.

2. Awakening the Youth of „Middle India‟
• Tata Jagriti Yatra targets youth of INCLUSIVE GROWTH:
Crucial For India‟s Prosperity
‘Middle India’ to recognise their own
potential by ...
250 Million
• ... showcasing Enterprise Led
Development ...
500
Million
• ... through a national journey with 400
competitively selected youth...
350 Million
• ... that visit successful social and
economic entrepreneur role models ..
1,100 Million
• … who epitomize the resurgence of a
dynamic and confident India.

3. A Unique Opportunity
TJY‟10: December 24, 2010 - Jan 11, 2011
The EVENT: A unique train journey across
India to discover India‟s real heroes
The PARTICIPANTS: 400 of India‟s brightest
youth between the ages of 20-25
The AUDIENCE: the entire country: through
the physical journey over 8000 km
The INTENT: To spread the message of
change through Enterprise Led
Development (ELD)
The MESSAGE: Once in a lifetime
opportunity for young. “Awakening the
entrepreneurial spirit…”

4. How Is It Done: Operations
• 18 bogie train specially
chartered from the Railways
– Boys and Girls coaches
– Bath rooms, Lecture rooms, On board catering Security
Sickbay, Comp Centre
– Travelling security, caterers,
cleaners, electricians
– Buses and logistics at
destinations
In train AV In train Bathrooms
– Volunteers and organizers
Onboard Blogging Fleet of Buses

5. What Do We Do: Programming
• Visiting role models
• Interactive learning in
the train Delhi
• TV Panel Discussions Hyderabad
Kanyakumari
• Events and Adventure

6. Key Messages of the Yatra
External Inner Journey Innovation Collaboration Transformation
Journey • Challenging ones • Discovery of how • Opportunity to • The courage to go
• The Panorama of own beliefs enterprise is learn benefits of back to ones
an 18 day through impacting social collaborating in place of origin to
national journey interacting with lifestyles. real life situations drive change
fellow yatris and
role models

7. The Impact: Yatri Perspective
“ My thinking has changed. I was great at talking
about what is wrong with our system, our
people, our government etc. now, I talk
solutions. I look for the way out....”
- Maithili, ex-Yatri

8. The Impact: Role Model Perspective
Dr. R. A. Mashelkar, India’s leading
scientist said:
“ I was expected to inspire the young
Yatris. In fact, it was the other way
around. They inspired me! Our
interaction was so energizing, so
fulfilling!”

9. How are Yatris Selected?
Do you have a role model?
The Six Key Questions
Application on the web or Would you like to be a
on paper Social Entrepreneur?
Have you already
demonstrated
Three selectors from a entrepreneurship?
panel review each Why should you be
application selected?
What do you think are
India’s challenges?
Shortlisted based on What do you intend to do
response to six questions. to contribute for this?

10. What are You Waiting For?
• Register on the web www.jagritiyatra.com
• View past yatra experiences on the microsite
http://2008.jagritiyatra.com/
• Subscribe to receiving updates through email
and SMS
• Get in touch with us if you have any further
questions info@jagritiyatra.com

11. Any Questions?
Jagriti Seva Sansthan Tata Jagriti Yatra Office
HQ Address: M/s Jagriti Seva Sansthan
M/s Jagriti Seva Sansthan B5, Green Acres Co-op Society
9D, Civil Lines Off Din Quarry Road,
Gorakhpur Panjarpole, Deonar
Uttar Pradesh
MUMBAI - 400088 INDIA
PIN - 273001
INDIA Phone : +91 22 64535354
Phone : +91 5568225065 Mobile : +91 9223231183
Fax: +91-22-25550936
Website: www.jagritiyatra.com
Email: info@jagritiyatra.com