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#rc14 reCampaign 2014 - Multichannel Analytics & Tracking by Senf & Heinemann
#rc14 reCampaign 2014 - Multichannel Analytics & Tracking by Senf & Heinemann
#rc14 reCampaign 2014 - Multichannel Analytics & Tracking by Senf & Heinemann
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#rc14 reCampaign 2014 - Multichannel Analytics & Tracking by Senf & Heinemann
Ziele definieren 10.000 Petitionen bis 20.04, 1.000 verschickte Nachrichten an
Politiker bis xy, 100.000€ Spenden bis xy etc.
Maßnahmen planen Kanäle und Botschaften
KPIs bestimmen Unique Visitors, Conversion Rate, Shares etc.
Technische Implementation Tracking Codes und Events implementieren
Optimierung ermöglichen Funnel bestimmen
Messung ermöglichen Goals, Events, Tracking URLs
Erkenntnisse vorbereiten Dashboard und Berichte individualisieren
#rc14 reCampaign 2014 - Multichannel Analytics & Tracking by Senf & Heinemann
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#rc14 reCampaign 2014 - Multichannel Analytics & Tracking by Senf & Heinemann
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#rc14 reCampaign 2014 - Multichannel Analytics & Tracking by Senf & Heinemann
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#rc14 reCampaign 2014 - Multichannel Analytics & Tracking by Senf & Heinemann
#rc14 reCampaign 2014 - Multichannel Analytics & Tracking by Senf & Heinemann
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Stop confusing me with assumptions!
I need more facts to make a decision!
#rc14 reCampaign 2014 - Multichannel Analytics & Tracking by Senf & Heinemann
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#rc14 reCampaign 2014 - Multichannel Analytics & Tracking by Senf & Heinemann