WE ARE NOT A WEBSITE

Next Level Sales Conference
July 14, 2010
40%
bigger audience
www.com is not the only platform…
   soon, it won’t even be the biggest

                 why?
            content travels...
Social is the new black
           Share of time spent online
           Percent of minutes, worldwide




Source: “The Mo...
Mobile is the new black




Source: Morgan Stanley, News Corp
So many pixels…

             Worldwide display impression forecast
             Billions of impressions
                 ...
Clicking: so 2007

         Share of all Internet users

                                                                 ...
So we are escalating…

                      US online display ad impression share
                      May 2010 (% of to...
as the amount of digital real estate
explodes, digital “place” loses its value

that is already happening to the pixel,
  ...
Townsend 75309
TOwnsend 7-5309
    TO7-5309
    867-5309
 (212) 867-5309
+1 (212) 867-5309
“I’ve just talked to his lawyer and he’s agreeable –
     you get the Hamptons and he keeps 212.”
telephone prefix : 1960

“hit” or “eyeballs” : 2000

     website : 2010
we are not selling pixels
we are selling a brand
we are selling access
we are selling influence
We are not a website
remember: our product is influence
 how do we help our clients use it?

        use the internet
what new thing will you t...
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IGN Presentation 2010

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IGN Presentation 2010

  1. 1. WE ARE NOT A WEBSITE Next Level Sales Conference July 14, 2010
  2. 2. 40% bigger audience
  3. 3. www.com is not the only platform… soon, it won’t even be the biggest why? content travels top-level domains for sale: dot-anything so many screens! social might beat search
  4. 4. Social is the new black Share of time spent online Percent of minutes, worldwide Source: “The Mobile Internet Report.” Morgan Stanley: October 2009 http://socialnomics.com
  5. 5. Mobile is the new black Source: Morgan Stanley, News Corp
  6. 6. So many pixels… Worldwide display impression forecast Billions of impressions 24,023 21,411 +69% 18,903 16,473 14,225 Non- Premium Premium 2009 2010E 2011E 2012E 2013E Source: Source: eMaketer via ThinkEquity LLC, “The Opportunity in 6 Non-Premium Advertising.” May 4, 2009
  7. 7. Clicking: so 2007 Share of all Internet users 16% Clickers 24% 84% Non clickers 68% 2007 2009 Source: eMarketer, comScore AdMetrix, comScore “Natural Born Clickers” study
  8. 8. So we are escalating… US online display ad impression share May 2010 (% of total) Rich Media 40% 60% JPEG/GIF Source: eMarketer, comScore AdMetrix, comScore “Natural Born Clickers” study
  9. 9. as the amount of digital real estate explodes, digital “place” loses its value that is already happening to the pixel, and will happen to the URL…
  10. 10. Townsend 75309 TOwnsend 7-5309 TO7-5309 867-5309 (212) 867-5309 +1 (212) 867-5309
  11. 11. “I’ve just talked to his lawyer and he’s agreeable – you get the Hamptons and he keeps 212.”
  12. 12. telephone prefix : 1960 “hit” or “eyeballs” : 2000 website : 2010
  13. 13. we are not selling pixels
  14. 14. we are selling a brand
  15. 15. we are selling access
  16. 16. we are selling influence
  17. 17. We are not a website
  18. 18. remember: our product is influence how do we help our clients use it? use the internet what new thing will you try today?

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