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Understanding Search Engines
 

Understanding Search Engines

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Nowadays, a web presence has become a requirement for most business entities regardless of their size or geo-location. We still miss those days when having a website meant that we were doing business ...

Nowadays, a web presence has become a requirement for most business entities regardless of their size or geo-location. We still miss those days when having a website meant that we were doing business with the entire world. Hence, due to the exponential growth of web traffic, a website has become nothing more than an online business card. If you do not share it, it is as good as a business card in your wallet, meaning it does not bring you any opportunities. Then, how do you market a website?

This presentation explains what a search engine can do for your website. Expect many tips that will give you a new perspective of the World Wide Web and how to benefit from this highway of unlimited resources.

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    Understanding Search Engines Understanding Search Engines Presentation Transcript

    • Understanding Search Engines (SE) Presented by T. Lamine Ba [email_address] Thursday, May 10, 2007
    • What is a Search Engine?
      • View from a computer guy
        • A search engine is an information retrieval system designed to help find information stored on a computer system , such as on the World Wide Web , inside a corporate or proprietary network, or in a personal computer . (wikipedia)
      • View from a user
        • The search engine allows one to ask for content meeting specific criteria (typically those containing a given word or phrase ) and retrieves a list of items that match those criteria. (wikipedia)
    • Can you build a SE?
      • I can!
      • I bet you can too!
    • Who are the Greatest SE?
      • Mid-90s
        • Lycos
        • Netscape
        • Altavista
        • MSN
      • Late 90s
        • Yahoo
        • AOL
        • MSN
      • 2000s and up
        • Google
        • Yahoo
        • ASK
    • What do they do for us?
      • 3 primary functions
        • Searching
        • Web crawling
          • use of spiders and robots
        • Indexing
    • Ranking your Site on top of SEs!
      • 2 simple objectives
        • Keep your site on the first 3 pages of the search engine
        • Have the right audience surf your site
      • Methods
        • Traditional marketing
        • Organic ranking or natural listing
          • Popularity:
            • Traffic in & Traffic out
            • Span of visits
        • Sponsored links
    •  
    • Why is Google so rich?
      • One of the most visited websites in the world
      • Exploitation of web traffic
    • How does Google make money?
      • Key Terms
        • Pay per click system (PPC)
        • Cost per mile (CPM) a.k.a cost per impression
      Google Portal Advertisers Web Surfers Google SE Google Publishers
    • What if you could keep a web site on top of SEs!?!
      • A Couple Years Ago
      • Google and Yahoo
      • Decided to create a SE
      • For Each Country!
    •  
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      • What are we going to do about it?
    •  
    • Learning from SeneJUG.Com
      • Help us build SeneJUG.Com so it can become the highway to many opportunities.
      • Areas of interest:
        • Graphic Design
        • MySql Database Management
        • CVS
        • JSP
        • CSS
        • Javascript
        • Flash
        • and more…
      • If interested, contact us at [email_address]