0
The Courage to Quit:
Starting, Growing and Maintaining Your Own UX Business




Sarah A. Rice, Whitney Hess, Jenn Anderson...
Seneb Consulting
                                           1 of many
http://www.wordle.net
Who We Are

  Sarah A. Rice


  Whitney Hess         Whitney Hess


  Jenn Anderson


  Christopher Fahey




    Seneb Co...
3 of many
Seneb Consulting
                   4 of many
Seneb Consulting
                   5 of many
Seneb Consulting
                   6 of many
Seneb Consulting
                   7 of many
UX Strategy & Design
                        User Research
                             Branding




Design from the outsi...
“More high-income workers are
freelancing their way to wealth
through multiple part-time gigs,
changing the way we define ...
Say they have personally felt some
74%    impact from the economic crisis


       Americans in survey are now
 1/3   work...
“These new alternative workers
 are not low-income—they are
 college-educated Americans who
 earn more than $75,000 a year...
Zigzagging from outie
to innie and back




      a little background…
1990                     1995                    2000             2005




EDUCATION         EMPLOYERS



Carnegie Mellon
...
Becoming an innie
assumptions   easier to drive consensus
              pick & choose
              control the direction ...
Becoming an outie
assumptions   less connected
              control my own time
              frenetic
Becoming an innie
the good   deep domain knowledge
           camaraderie of peers
           thought leadership
         ...
Becoming an outie
the good   getting it, touching it, delivering it
           autonomy
           exercising my nimblenes...
Becoming an outie
           flexibility
  what
it takes   willingness to be part of client’s team
           courage to s...
thank you
jenn@3across.com
Q&A
What’s your experience?




                          55 of many
Seneb Consulting
                                      56 of many
http://www.wordle.net
Contact

                      rice@seneb.com
 Sarah A. Rice


                      whitney@whitneyhess.com
 Whitney Hess...
THANKS!




          58 of many
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Upcoming SlideShare
Loading in...5
×

Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel

2,794

Published on

This presentation is from a Panel given at the Information Architecture Summit in Memphis, March 2009. Summary of topic:
Information Architects have an opportunity to structure and evolve their own work environment. There is potential to influence where they work, who they work with, the type of work they do and who they do work for. As a freelance IA consultant,
there can be a lot of flexibility, but also a lot of uncertainty. Creating boundaries that help define the work we do and how we do it can be difficult, and these boundaries change as the field changes and as we as IAs mature.

This panel discusses what it is like to create ones own work environment - the motivation for taking this entrepreneurial path, what it has been like, what we’ve learned, the ups and downs of such a work life.

Published in: Career, Technology, Business
1 Comment
11 Likes
Statistics
Notes
  • word art is compliments of this tool: http://www.wordle.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
2,794
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
70
Comments
1
Likes
11
Embeds 0
No embeds

No notes for slide

Transcript of "Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel"

  1. 1. The Courage to Quit: Starting, Growing and Maintaining Your Own UX Business Sarah A. Rice, Whitney Hess, Jenn Anderson, Chris Fahey 0 of many
  2. 2. Seneb Consulting 1 of many http://www.wordle.net
  3. 3. Who We Are Sarah A. Rice Whitney Hess Whitney Hess Jenn Anderson Christopher Fahey Seneb Consulting 2 of many
  4. 4. 3 of many
  5. 5. Seneb Consulting 4 of many
  6. 6. Seneb Consulting 5 of many
  7. 7. Seneb Consulting 6 of many
  8. 8. Seneb Consulting 7 of many
  9. 9. UX Strategy & Design User Research Branding Design from the outside in
  10. 10. “More high-income workers are freelancing their way to wealth through multiple part-time gigs, changing the way we define a successful career.” The Daily Beast, January 2009 http://tinyurl.com/7htdt9 Source: Survey conducted by The Daily Beast and Penn, Schoen & Berland Associates. Five hundred employed U.S. citizens aged 18 and over were interviewed via the Internet on January 8-9, 2009.
  11. 11. Say they have personally felt some 74% impact from the economic crisis Americans in survey are now 1/3 working either freelance or two jobs Have taken on additional gigs 45% in the last 6 months
  12. 12. “These new alternative workers are not low-income—they are college-educated Americans who earn more than $75,000 a year.”
  13. 13. Zigzagging from outie to innie and back a little background…
  14. 14. 1990 1995 2000 2005 EDUCATION EMPLOYERS Carnegie Mellon Brand identity User Experience Strategy & Design Information design User Research
  15. 15. Becoming an innie assumptions easier to drive consensus pick & choose control the direction of product
  16. 16. Becoming an outie assumptions less connected control my own time frenetic
  17. 17. Becoming an innie the good deep domain knowledge camaraderie of peers thought leadership support staff conference $ networking opportunities
  18. 18. Becoming an outie the good getting it, touching it, delivering it autonomy exercising my nimbleness variety
  19. 19. Becoming an outie flexibility what it takes willingness to be part of client’s team courage to step away when it’s time
  20. 20. thank you jenn@3across.com
  21. 21. Q&A What’s your experience? 55 of many
  22. 22. Seneb Consulting 56 of many http://www.wordle.net
  23. 23. Contact rice@seneb.com Sarah A. Rice whitney@whitneyhess.com Whitney Hess jenn@3across.com Jenn Anderson chris.fahey@behaviordesign.com Christopher Fahey Seneb Consulting 57 of many
  24. 24. THANKS! 58 of many
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×