The Courage to Quit:
Starting, Growing and Maintaining Your Own UX Business
Sarah A. Rice, Whitney Hess, Jenn Anderson, Chris Fahey
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Seneb Consulting
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http://www.wordle.net

Who We Are
Sarah A. Rice
Whitney Hess Whitney Hess
Jenn Anderson
Christopher Fahey
Seneb Consulting
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Seneb Consulting
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Seneb Consulting
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Seneb Consulting
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Seneb Consulting
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UX Strategy & Design
User Research
Branding
Design from the outside in

“More high-income workers are
freelancing their way to wealth
through multiple part-time gigs,
changing the way we define a
successful career.”
The Daily Beast, January 2009
http://tinyurl.com/7htdt9
Source: Survey conducted by The Daily Beast and Penn, Schoen & Berland Associates.
Five hundred employed U.S. citizens aged 18 and over were interviewed via the Internet on January 8-9, 2009.

Say they have personally felt some
74% impact from the economic crisis
Americans in survey are now
1/3 working either freelance or two jobs
Have taken on additional gigs
45% in the last 6 months

“These new alternative workers
are not low-income—they are
college-educated Americans who
earn more than $75,000 a year.”

Zigzagging from outie
to innie and back
a little background…

1990 1995 2000 2005
EDUCATION EMPLOYERS
Carnegie Mellon
Brand identity
User Experience Strategy & Design
Information design
User Research

Becoming an innie
assumptions easier to drive consensus
pick & choose
control the direction of product

Becoming an outie
assumptions less connected
control my own time
frenetic

Becoming an innie
the good deep domain knowledge
camaraderie of peers
thought leadership
support staff
conference $
networking opportunities

Becoming an outie
the good getting it, touching it, delivering it
autonomy
exercising my nimbleness
variety

Becoming an outie
flexibility
what
it takes willingness to be part of client’s team
courage to step away when it’s time

thank you
jenn@3across.com

Q&A
What’s your experience?
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Seneb Consulting
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http://www.wordle.net

Contact
rice@seneb.com
Sarah A. Rice
whitney@whitneyhess.com
Whitney Hess
jenn@3across.com
Jenn Anderson
chris.fahey@behaviordesign.com
Christopher Fahey
Seneb Consulting
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THANKS!
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