Sendible: How To Build An Effective Content Strategy Webinar
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Join Sendible's Luke Knight as he shows you how to implement a successful content marketing strategy using original content and social media to drive highly targeted traffic back to your website. With a few easy steps, he'll show you how you can turn your Sendible account into an effective content marketing engine that uses the power of social media and quality content to drive leads through your funnel.
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Sendible: How To Build An Effective Content Strategy Webinar
- 1. WIN 4 PROFESSIONALLY WRITTEN ARTICLES TODAY! Get a copy of the tweet here: http://bit.ly/sendibledoescontent Whoever gets the most retweets by the end of today’s webinar is the WINNER! Copy this Tweet :
- 2. How To Build An Effective Content Strategy #SendibleWebinar @SendibleLuke Luke@sendible.com
- 3. WIN 4 PROFESSIONALLY WRITTEN ARTICLES TODAY! Get a copy of the tweet here: http://bit.ly/sendibledoescontent Whoever gets the most retweets by the end of today’s webinar is the WINNER! Copy this Tweet :
- 5. Brainstorm Viral Ideas Write Detailed Articles Call to Action Buttons Use Video & Images Share Resources Follow Trends Follow Experts Your Headline Guest Blog AIDA 10 Content Marketing Hacks
- 6. 1. Brainstorm Viral Ideas • Evoke Emotion: People who react to your content (by laughing or paying extra attention) are more likely to share it. • Follow Experts: They are the thought leaders in the industry who dedicate their time to gaining more knowledge on the topic. 10 Content Marketing Hacks
- 7. 2. Write Detailed Articles • Length: 2000 + words is considered to be rich content that Google can pick up more readily. • Improves understanding: Readers can take in your points more easily when you go into more detail and expand on your reasoning. • Builds Trust: If they find your article helpful they are likely to return to your blog for more. 10 Content Marketing Hacks
- 8. 3. Call to Action Buttons • Drive Conversions: Urge readers to act on their interest. • Assertive Tone: It draws attention to what they need to do. • ‘Download’ vs ‘Get Free Tips’: Highlight the benefit of clicking on the button, it’s much more encouraging. 10 Content Marketing Hacks
- 9. 4. Use Video & Images • Attractive: People are naturally more drawn to colours and moving images. • Attention Span: People are also busy, they want to get information fast. • Easier to Understand: Videos and Images break up the content and helps present different points more clearly. 10 Content Marketing Hacks
- 10. 5. Share Resources • Be Generous: Carry out rigorous research around the topic and make sure you share everything. • Quote Sources: Tell readers where you got your information from, to help them search for themselves. • Links: Provide links to other high traffic sites, it improves SEOs. 10 Content Marketing Hacks
- 11. 6. Follow Trends • Ideas are Up to Date: Stay ahead with new ideas your audience can benefit from. • Seminars/Conferences: Listen to experts who can give you important updates early on. It allows you to lead traffic online. • Traffic: Search for topics that are heavily discussed, listen to the conversation and find out how you can contribute. 10 Content Marketing Hacks
- 12. 7. Follow Experts • Research: Find experts from conferences and follow them on Twitter. • Content Ideas: Expand on their ideas and thoughts in your blog posts. 10 Content Marketing Hacks
- 13. 8. Your Headline • Determines Number of Clicks: Readers will only read your article if they find the headline interesting. • Benefit or Solution To Problem: Tell them why they should read your article. What will the gain? 10 Content Marketing Hacks
- 14. 9. Guest Blog • Large Number of Social Media Shares: Choose sites that get a lot of attention on social media. It gives an idea of how many shares your guest post will get. • Quality Traffic: Have a look at the comments and topics. Are they attracting readers who are genuinely interested in social media? • Relevant Audience: Make sure your topic appeals to the audience. It increases your chances of accumulating leads. 10 Content Marketing Hacks
- 15. 10. AIDA • Attention: Use emotion in your title and article to spark interest. • Interest: Make sure you are providing an answer to a question, or a solution to a problem. • Desire: Emphasize the benefits you are proposing in your article. Also the potential success after reading and applying it to a businesss strategy. • Action: Use a call to action that will further inform readers what they will gain if they click. 10 Content Marketing Hacks
- 16. • Visual data is processed 60,000 times faster by the brain than text • Average consumers concentration span 8 seconds • The fashion from blogs to microblogs to images • We connect emotionally to images more than video, audio or text • Convey a story or need • Tie this in with news, world events, celebrations, industry trends and inspire people • Visual optimisation, optimum time & Shareability • Call to action – tell them what you want them to do • Capturing the opportunity • Measure engagement How To Build an Effective Content Strategy
- 17. Research & Planning • Who Are You Targeting? • Which Social Networks Are You Using? • What Are Your Competitors Publishing? • What Tone Is Appropriate? • Do You Have Clear Goals? • How Will You Measure The Success of Your Content? • What Type of Content Would Best Appeal To Your Readers?
- 18. Content Ideas Images Images with text overlaid Videos White Papers Infographics Product releases Customer testimonials How to’s Hints & tips Surveys & Questionnaires Customer Testimonials Vouchers & Special offers Competitions Company heritage & values Meet the team Adverts Questions & Answers Future road map Brochures & Collateral Your Social Profile Blogs Industry news
- 19. How can help? ENGAGE Keep on top of social media by focusing on the important stuff with our social inbox. MONITOR Monitor mentions of your brand & react to negative sentiment on the social web. GROW Grow your business with our powerful lead generation tools & Social CRM. MEASURE Make sense of your social media marketing efforts with in-depth analytics.
- 20. Content Marketing With Sendible Research • Monitoring • Trending Topics • Reporting
- 21. • Twitter Lists • Twitter Streams • CRM Customer Profiling Content Marketing With Sendible
- 22. Content Creation • Adding a Blog • Hire a Writer • Write your own content • Curation • Content Libraries Content Marketing With Sendible
- 23. Distribution • RSS • Smart Queues • Chrome Plugin Content Marketing With Sendible
- 24. Some of our Customers…
- 25. This Is Your Last Chance To Tweet!!
- 26. WIN 4 PROFESSIONALLY WRITTEN ARTICLES TODAY! Get a copy of the tweet here: http://bit.ly/sendibledoescontent Whoever gets the most retweets by the end of today’s webinar is the WINNER! Copy this Tweet :
- 27. Do you have any questions? Sendible 311 Ballards Lane, Finchley London, England N12 8LY (UK) 0208 123 1526 (US) 315 623 4480 (AUS) 280 114 841 @sendible /sendible/+sendible #SendibleWebinar @SendibleLuke Luke@sendible.com
Editor's Notes
- The demand for social media management services has increased by
- The demand for social media management services has increased by
- The demand for social media management services has increased by