HOW TO SPOT SOCIAL
BUYING SIGNALS?
Turn Social Media into Revenue
@sendible
The Plan
• Introduction to Sendible
• The last 15 years…
• What are buying signals?
• Types of buying signals
• Statistics...
Who are we?
• Sendible.com – Social Media Management Tool for Businesses
In less than 15 Years…
We Live In Public
A Buying Signal is a signal from a
potential customer that shows an
intent to buy a product or service
Common Buying Signals
STORE VISIT
BANNER CLICK
SEARCH AND
CLICK
Today’s Buying Signal
Common Buying Process
Need
Recognition
Information
Search
Evaluate
Alternatives
Purchase
Decision
Post
Purchase
Evaluation
Lets see the stats…
Demographic Shift
75% aged 18 to 49 on social
95% aged 12 to 17 active online
* 2012 Pew Research Center’s Internet and Am...
The Impact of Online
80%
of customers do online research
before buying in-store
* PricewaterhouseCoopers 2012
The Impact of Social
64%
of Social Media users said that social had
influence on buying decisions
* Edison Research, June ...
The Impact of Social
64%
of Social Media users said that social had
influence on buying decisions
* Edison Research, June ...
Dissecting the Buying Signal
When in the Buy Cycle?
• Positive Event Driven (Pre-Buy)
• Wedding, Pregnancy, Graduation, Trade Shows, Major Events
When in the Buy Cycle?
• Negative Event Driven (Pre-Buy)
• Theft, Loss
When in the Buy Cycle?
• Early in the Cycle
• Desire, Seeking Solution
When in the Buy Cycle?
• Research Phase
• Fact Check, Advice, Brainstorming, Recommend
When in the Buy Cycle?
• Active
• Shopping , Referral
Ready to start?
Where to begin?
• Find your keywords
• Try a few “signal words”
• “Does anyone…”
• “I am looking for…”
• “Any recommendati...
Brand
• Easy to spot buying signals
• Brand opinions
• Consumer insight
• Discover brand advocates
Product & Services
• Easy to spot buying
signals
• Consumer insight
• Discover brand
advocates
Industry
• Monitor Competition
• Brand favourability
• Trigger words
• “Does anyone…”
• “I am looking for…”
• “Any
recomme...
How to Configure in Sendible?
Best Practices for Responding
Best Practices for Responding
• Get to know the Twitterer
you’re talking to… before
you start the conversation.
Best Practices for Responding
• To promote or help? Go with the soft touch
Best Practices for Responding
• Incentivize!
@FUTUREFANOFMINE
Use 15% off Coupon
Code: socialpro13
Monitoring your competition
Competitor
Leveraging your own Fans and Followers
• 2089420894
Google +
Review sites
Review sites
Review sites
• Include all your reviews, even your negative ones
• Don’t add your own phony reviews.
• Ask for reviews & C...
Track your progress
Free Social Media Audit
Register:
http://bit.ly/SendibleAudit
Any Questions?
How to Spot Social Buying Signals - Turning Social Media into Revenue
How to Spot Social Buying Signals - Turning Social Media into Revenue
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How to Spot Social Buying Signals - Turning Social Media into Revenue

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How to spot social buying signals through effective Social Media Management.

From Chat to Checkout: In a recent study, 72% of retailers said that social media had a significant effect on sales. Find out how to generate leads to your eCommerce site through social media and how to convert them to sales by optimising the purchase experience for your customers.

Event Details

Date & Time: 20th August 2013, 2pm-6pm

Level: Beginner/Intermediate

Price: FREE

Location: Google Campus, 4-5 Bonhill Street, London, EC2A 4BX

Read more: http://sendible.com/insights/free-event-google-campus-london-from-chat-to-checkout/#ixzz2chuEK4xq

Published in: Business, Technology
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How to Spot Social Buying Signals - Turning Social Media into Revenue

  1. 1. HOW TO SPOT SOCIAL BUYING SIGNALS? Turn Social Media into Revenue @sendible
  2. 2. The Plan • Introduction to Sendible • The last 15 years… • What are buying signals? • Types of buying signals • Statistics of social media usage • Getting you started in your search for your buying signals • Best practices for responding • Leveraging your own fans & followers • Monitoring on reviews sites • Track your progress
  3. 3. Who are we? • Sendible.com – Social Media Management Tool for Businesses
  4. 4. In less than 15 Years…
  5. 5. We Live In Public
  6. 6. A Buying Signal is a signal from a potential customer that shows an intent to buy a product or service
  7. 7. Common Buying Signals STORE VISIT BANNER CLICK SEARCH AND CLICK
  8. 8. Today’s Buying Signal
  9. 9. Common Buying Process Need Recognition Information Search Evaluate Alternatives Purchase Decision Post Purchase Evaluation
  10. 10. Lets see the stats…
  11. 11. Demographic Shift 75% aged 18 to 49 on social 95% aged 12 to 17 active online * 2012 Pew Research Center’s Internet and American Life Project
  12. 12. The Impact of Online 80% of customers do online research before buying in-store * PricewaterhouseCoopers 2012
  13. 13. The Impact of Social 64% of Social Media users said that social had influence on buying decisions * Edison Research, June 2012
  14. 14. The Impact of Social 64% of Social Media users said that social had influence on buying decisions * Edison Research, June 2012
  15. 15. Dissecting the Buying Signal
  16. 16. When in the Buy Cycle? • Positive Event Driven (Pre-Buy) • Wedding, Pregnancy, Graduation, Trade Shows, Major Events
  17. 17. When in the Buy Cycle? • Negative Event Driven (Pre-Buy) • Theft, Loss
  18. 18. When in the Buy Cycle? • Early in the Cycle • Desire, Seeking Solution
  19. 19. When in the Buy Cycle? • Research Phase • Fact Check, Advice, Brainstorming, Recommend
  20. 20. When in the Buy Cycle? • Active • Shopping , Referral
  21. 21. Ready to start?
  22. 22. Where to begin? • Find your keywords • Try a few “signal words” • “Does anyone…” • “I am looking for…” • “Any recommendations” http://twitter.com/search
  23. 23. Brand • Easy to spot buying signals • Brand opinions • Consumer insight • Discover brand advocates
  24. 24. Product & Services • Easy to spot buying signals • Consumer insight • Discover brand advocates
  25. 25. Industry • Monitor Competition • Brand favourability • Trigger words • “Does anyone…” • “I am looking for…” • “Any recommendations”
  26. 26. How to Configure in Sendible?
  27. 27. Best Practices for Responding
  28. 28. Best Practices for Responding • Get to know the Twitterer you’re talking to… before you start the conversation.
  29. 29. Best Practices for Responding • To promote or help? Go with the soft touch
  30. 30. Best Practices for Responding • Incentivize! @FUTUREFANOFMINE Use 15% off Coupon Code: socialpro13
  31. 31. Monitoring your competition Competitor
  32. 32. Leveraging your own Fans and Followers
  33. 33. • 2089420894
  34. 34. Google +
  35. 35. Review sites
  36. 36. Review sites
  37. 37. Review sites • Include all your reviews, even your negative ones • Don’t add your own phony reviews. • Ask for reviews & Consider offering incentives for leaving reviews • Respond to negative comments in a timely manner, publicly
  38. 38. Track your progress
  39. 39. Free Social Media Audit Register: http://bit.ly/SendibleAudit Any Questions?

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