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How to Spot Social Buying Signals - Turning Social Media into Revenue
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How to Spot Social Buying Signals - Turning Social Media into Revenue

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How to spot social buying signals through effective Social Media Management. …

How to spot social buying signals through effective Social Media Management.

From Chat to Checkout: In a recent study, 72% of retailers said that social media had a significant effect on sales. Find out how to generate leads to your eCommerce site through social media and how to convert them to sales by optimising the purchase experience for your customers.

Event Details

Date & Time: 20th August 2013, 2pm-6pm

Level: Beginner/Intermediate

Price: FREE

Location: Google Campus, 4-5 Bonhill Street, London, EC2A 4BX

Read more: http://sendible.com/insights/free-event-google-campus-london-from-chat-to-checkout/#ixzz2chuEK4xq

Published in Business , Technology
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  • 1. HOW TO SPOT SOCIAL BUYING SIGNALS? Turn Social Media into Revenue @sendible
  • 2. The Plan • Introduction to Sendible • The last 15 years… • What are buying signals? • Types of buying signals • Statistics of social media usage • Getting you started in your search for your buying signals • Best practices for responding • Leveraging your own fans & followers • Monitoring on reviews sites • Track your progress
  • 3. Who are we? • Sendible.com – Social Media Management Tool for Businesses
  • 4. In less than 15 Years…
  • 5. We Live In Public
  • 6. A Buying Signal is a signal from a potential customer that shows an intent to buy a product or service
  • 7. Common Buying Signals STORE VISIT BANNER CLICK SEARCH AND CLICK
  • 8. Today’s Buying Signal
  • 9. Common Buying Process Need Recognition Information Search Evaluate Alternatives Purchase Decision Post Purchase Evaluation
  • 10. Lets see the stats…
  • 11. Demographic Shift 75% aged 18 to 49 on social 95% aged 12 to 17 active online * 2012 Pew Research Center’s Internet and American Life Project
  • 12. The Impact of Online 80% of customers do online research before buying in-store * PricewaterhouseCoopers 2012
  • 13. The Impact of Social 64% of Social Media users said that social had influence on buying decisions * Edison Research, June 2012
  • 14. The Impact of Social 64% of Social Media users said that social had influence on buying decisions * Edison Research, June 2012
  • 15. Dissecting the Buying Signal
  • 16. When in the Buy Cycle? • Positive Event Driven (Pre-Buy) • Wedding, Pregnancy, Graduation, Trade Shows, Major Events
  • 17. When in the Buy Cycle? • Negative Event Driven (Pre-Buy) • Theft, Loss
  • 18. When in the Buy Cycle? • Early in the Cycle • Desire, Seeking Solution
  • 19. When in the Buy Cycle? • Research Phase • Fact Check, Advice, Brainstorming, Recommend
  • 20. When in the Buy Cycle? • Active • Shopping , Referral
  • 21. Ready to start?
  • 22. Where to begin? • Find your keywords • Try a few “signal words” • “Does anyone…” • “I am looking for…” • “Any recommendations” http://twitter.com/search
  • 23. Brand • Easy to spot buying signals • Brand opinions • Consumer insight • Discover brand advocates
  • 24. Product & Services • Easy to spot buying signals • Consumer insight • Discover brand advocates
  • 25. Industry • Monitor Competition • Brand favourability • Trigger words • “Does anyone…” • “I am looking for…” • “Any recommendations”
  • 26. How to Configure in Sendible?
  • 27. Best Practices for Responding
  • 28. Best Practices for Responding • Get to know the Twitterer you’re talking to… before you start the conversation.
  • 29. Best Practices for Responding • To promote or help? Go with the soft touch
  • 30. Best Practices for Responding • Incentivize! @FUTUREFANOFMINE Use 15% off Coupon Code: socialpro13
  • 31. Monitoring your competition Competitor
  • 32. Leveraging your own Fans and Followers
  • 33. • 2089420894
  • 34. Google +
  • 35. Review sites
  • 36. Review sites
  • 37. Review sites • Include all your reviews, even your negative ones • Don’t add your own phony reviews. • Ask for reviews & Consider offering incentives for leaving reviews • Respond to negative comments in a timely manner, publicly
  • 38. Track your progress
  • 39. Free Social Media Audit Register: http://bit.ly/SendibleAudit Any Questions?