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 Maximizing your Social Media Marketing - Joint Webinar of Sendible and TabSite
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Maximizing your Social Media Marketing - Joint Webinar of Sendible and TabSite

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Webinar slides from the joint event by Sendible and Tabsite on "Maximizing your Social Media Marketing". Learn about ways to boost engagement, efficiently post to multiple social platforms, listen & …

Webinar slides from the joint event by Sendible and Tabsite on "Maximizing your Social Media Marketing". Learn about ways to boost engagement, efficiently post to multiple social platforms, listen & monitor, and use promotion tabs to extend your social reach. This and more!

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  • Automatically find new customers and grow your followingReach out to targeted prospects and influencers around the world or in your areaStart the conversation with potential customersAutomatic Twitter RepliesAutomatic Twitter Welcome MessagesAutomatic Twitter FollowersNew Feature: Automatic Retweet
  • Transcript

    • 1. Webinar: July 27, 2011 Webinar Maximizing Social Media MarketingTwitter Hashtag: #SocialMarketing #TabSite .com #SocialMarketing Facebook.com/TabSite TabSite.com www.TabSite.com Sendible.com
    • 2. Webinar Webinar: July 27, 2011 Webinar Webinar Agenda: • Facebook & Twitter Marketing Best Practices • Tips & Tools for Boosting Engagement • Effective methods for sharing content • Ways to monitor social & build community • Grow Fans & Followers & gain new salesTwitter Hashtag: #TabSite #SocialMarketing #SocialMarketing Facebook.com/TabSite TabSite.com www.TabSite.com Sendible.com
    • 3. Webinar: July 27, 2011 Webinar WebinarCurrent Trends in Social Media ….Twitter Hashtag: #SocialMarketing #TabSite #SocialMarketing Facebook.com/TabSite TabSite.com www.TabSite.com Sendible.com
    • 4. Webinar Webinar: July 27, 2011 Webinar Webinar Best Practices 10 Social Media Mistakes You Don’t Have to MakeTwitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • 5. Webinar Webinar: July 27, 2011 Webinar Webinar10 Social Media Mistakes You Don’t Have to Make 3. No 1. All Specials 2. All Contests 4. Nothing but Promotional All the Time All the Time. Good News Motion 8. First Spy, 5. Going on 6. Take Your 7. Mixing Your Then Too Long Time Signals. Ambush. 10. Fall in 9. Get Too Love with Comfortable. Likes.Twitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • 6. Webinar: July 27, 2011 Webinar WebinarCurrent Trends …. Majority of Time spent on Facebook is in the News Feed.Twitter Hashtag: #SocialMarketing #TabSite #SocialMarketing Facebook.com/TabSite TabSite.com www.TabSite.com Sendible.com
    • 7. Webinar: July 27, 2011 Webinar Webinar 84% of your fans DO NOT get your CONTENT in their News Feed!Twitter Hashtag: #SocialMarketing #TabSite #SocialMarketing TabSite.com Facebook.com/TabSite Sendible.com www.TabSite.com
    • 8. Webinar: July 27, 2011 Webinar Webinar KEY ITEMS FOR FB PAGES: • Visibility • Engaging users – comments, shares, likes • Viral tools- Make sharing easy, integrated Let’s break these down into Best Practices…Twitter Hashtag: #SocialMarketing #TabSite #SocialMarketing Facebook.com/TabSite TabSite.com www.TabSite.com Sendible.com
    • 9. Webinar: July 27, 2011 Webinar Webinar Engagement = Getting “Likes”, Shares, CommentsThe more a fan engages, the more they will see your posts inthe futureTwitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • 10. Webinar: July 27, 2011 Webinar Webinar Your Timeline Posts Are the starting point for visibility & activity On your Facebook PageTwitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • 11. Webinar Webinar: July 27, 2011 Webinar Webinar Best Practices 7 Ways To Get Noticed on Facebook using SendibleTwitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • 12. Webinar Webinar: July 27, 2011 Webinar Webinar7 Ways To get Noticed on Facebook using Sendible 1. Attribution Links 2. Branded Facebook Posts 3. SchedulingTwitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • 13. Webinar Webinar: July 27, 2011 Webinar Webinar7 Ways To get Noticed on Facebook using Sendible 4. Link Preview 5. Facebook Photo Albums 6. Geo-targeting 7. TabSiteTwitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • 14. Webinar Webinar: July 27, 2011 Webinar Webinar All TabSite Engagement Apps (Contests, Deals, etc) include a Sendible login. This enables Sendible users to plan a post to various social networks that links to the Facebook Page tab!Twitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • 15. Webinar: July 27, 2011 Webinar Webinar Photos Get the Most Engagement! Source: DanZarrella.comTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
    • 16. Webinar: July 27, 2011 Webinar Webinar Photo Post: 148 Likes 28 Shares 8 Comments = EXPOSURETwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
    • 17. Webinar: July 27, 2011 Webinar Webinar When to Post is Critical to Success Brands posting outside of business hours had 20% higher engagement rates Source: Buddy Media: Strategies for Effective Facebook Wall Posts Links posted from 1pm to 4pm result in the highest clicks Peak time of the week is….. Wednesday at 3pm Source Bitly, May 2012Twitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • 18. Webinar Webinar: July 27, 2011 Webinar Webinar Best Practices 10 Twitter Best Practices for BrandsTwitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • 19. Webinar Webinar: July 27, 2011 Webinar Webinar10 Twitter Best Practices for Brands 3.Utilize either a 4. Build your 1. Do your research 2.Determine branded or Twitter equity and before engaging organizational goals personal profile credibility 6. Don’t go 7. Listen and 5. Track metrics and 8. Be authentic & overboard; less observe before conversation trends believable structure is better engaging 9. Track, measure, 10. Don’t just and iterate strategize: execute!Twitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • 20. Webinar: July 27, 2011 Webinar Webinar Ways to Boost Engagement On your Facebook Page Engagement expands your reach, increases traffic, & heightens visibilityTwitter Hashtag: #SocialMarketing #TabSite #SocialMarketing Facebook.com/TabSite TabSite.com www.TabSite.com Sendible.com
    • 21. Webinar: July 27, 2011 Webinar Webinar Step #1 To be seen, you must first get the… So that you appear in the News Feed!Twitter Hashtag: #SocialMarketing #TabSite #SocialMarketing Facebook.com/TabSite TabSite.com www.TabSite.com Sendible.com
    • 22. Webinar: July 27, 2011 Webinar Webinar #2 STRATEGIES for “Like” Like Gate (fan-gating)Technique to invite Liking the PageTwitter Hashtag: #SocialMarketing #TabSite #SocialMarketing Facebook.com/TabSite TabSite.com www.TabSite.com Sendible.com
    • 23. Webinar: July 27, 2011 Webinar Webinar#3 Boost Engagement with Promos Draw in and Build Engagement With Contests, Giveaways, and Promos Image Credit to Amy PorterfieldTwitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • 24. Webinar: July 27, 2011 Webinar WebinarFor a small investment…CONTESTS can:•Increase Traffic 11 7 22•Extend Viral Reach•Boost EngagementTwitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • 25. Webinar: July 27, 2011 Webinar WebinarWedding Photo Contest CaseStudy:RESULTS:• 46% + in Fans• 34% + in PeopleTalking About This•Viral Reach was13K during contestTwitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • 26. Webinar: July 27, 2011 Webinar Webinar New promo Engagement Apps from TabSite •Share Deal • Coupon • Gallery • Group Deal • Pin Deal • Social ReviewsTwitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • 27. Webinar: July 27, 2011 Webinar Webinar New Pin Deal App for Facebook by TabSite Fans must pin a image on Pinterest to access the deal on Facebook!Twitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • 28. Webinar Webinar: July 27, 2011 Webinar WebinarEffective methods forsharing content Sendible supports multiple services and social networks, making it easy to reach your customers on multiple platforms.Twitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • 29. Webinar Webinar: July 27, 2011 Webinar Webinar Effective methods for sharing contentUse Sendibles interactive drag-and-drop calendar to easily plan your message schedule. You can even configure Sendible to send your messages on a recurring basis.Reporting and Analytics gives you the ‘Best time to post’ basedon engagement probability. Enabling you to optimize the reach. Twitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • 30. Webinar Webinar: July 27, 2011 Webinar Webinar Effective methods for sharing content- Sharing on-the-goTwitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • 31. Webinar Webinar: July 27, 2011 Webinar Webinar Ways to monitor social & build communityKeep track of what people are saying about your businesson the social web. Sendibles reports help youunderstand exactly who and where those mentions arecoming from. -Track mentions across the social web. -Sentiment analysis.Twitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • 32. Webinar Webinar: July 27, 2011 Webinar Webinar Ways to monitor social & build community Configure Sendible to alert you of your latest Yelp, CitySearch and TripAdvisor reviews so you can respond to customer feedback promptly.Twitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • 33. Webinar Webinar: July 27, 2011 Webinar Webinar Ways to monitor social & build community Its almost impossible to keep track of all the relevant conversations on the social web! Priority Inbox highlights only the important ones, so you know which posts need attention.Twitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • 34. Webinar Webinar: July 27, 2011 Webinar Webinar Grow Fans & Followers & gain new sales Sendibles automation tools for Twitter make it easy to grow your following by automatically targeting people who match specific criteria you define.Twitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • 35. Webinar: July 27, 2011 Webinar WebinarSUMMARYFAST FACTS:•Boost Engagementvia • Strategic Posting • Monitoring /Listening • TabSite Promo Tabsto drive traffic to yourTwitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.comPage
    • 36. Webinar: July 27, 2011 Question and Answer time Special Discounts Available: 10% Discount on Purchases for the next 48 hours at Sendible.com use Code: TabSite at TabSite.com use Code: SendibleTwitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com
    • 37. Webinar: July 27, 2011 Thanks for joining us today! Watch our Facebook Pages for the video replay link. Facebook.com/sendible Sales@sendible.com Facebook.com/tabsite Support@tabsite.comTwitter Hashtag: #TabSite #SocialMarketing Facebook.com/TabSite www.TabSite.com