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Mark Oborn and Sendible - Case StudyDocument Transcript
Case Study Interview with Mark ObornINTRODUCTIONMark Oborn worked as a dental professional for years, but about 7 yearsago he decided to get his MBA in Marketing. In 2009 he set up andonline marketing company that caters to the dental industry because hesaw that many dental professionals were struggling with it. His systemincludes linking the client’s website with social media and working toconvert leads into customers.THE CHALLENGEMark had been posting manually to each social media networkfor about 18 months when a friend of his introduced him toSendible. This is an incredibly time-consuming way to do socialmedia, so needless to say he was very interested in Sendiblebecause it puts all of your social media networks are in oneplace. Posting manually is very difficult if not impossible whenmanaging multiple clients because you need to be in front ofyour computer 24 hour a day. Mark loved that Sendible allowedhim to schedule posts and do the work before it needed to beposted. Mark also was having a hard time building relationships on Twitter. He likes to do this through sharing otherpeople’s tweets, but he wasn’t able to be constantly monitoring the live stream.THE SOLUTION THE RESULTMark decided on our white label solution for this clients and Manual posting was taking Mark about 10 minutesit has solved many of his problems. He finds the brand per day per client and he has 20 clients. Now that hemonitoring and RSS auto-poster extremely helpful and saves can schedule a month’s worth of posts in advance, hehim lots of time. Mark uses the Twitter Auto-Replies to only has to spend 20 minutes per month per client. Thissearch for the keyword ‘toothache’ within a geo-targeted allows him to take on more work and more clients and spend time engaging instead of just posting.area. Anyone who mentions that they happen to have a He has also used Sendible to generate buzz bytoothache and lives near to one of his clients gets a organising tweet-ups using Sendible’s automation toolsmessage from a local dentist that he represents. Sendible and now he is the go-to person for social media forhas allowed him to focus on conversation versus the dental industry.broadcasting and he engages with users of behalf of hisclients regularly now. In order to build his client’s followers “I used to spend 10 minuteshe monitors mentions of local influencers and auto-follows per day per client on content distribution but now that Ithose people. This way, he can have local conversations can schedule a month’swithin communities. worth of posts in advance, I only need to spend about 20 minutes per month per client” W: http://sendible.com • E: email@example.com • T: (+44) 208 123 1526 & (+1) 315 623 4480