Making Facebook Work For Your Business with David Taylor

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With 24 million daily users in the UK alone, Facebook is now rivalling the internet in terms of attracting consumer audiences. But how can companies make best use of this channel and achieve specific …

With 24 million daily users in the UK alone, Facebook is now rivalling the internet in terms of attracting consumer audiences. But how can companies make best use of this channel and achieve specific business goals. Topics covered will include EdgeRank, creating viable Pages, engaging with fans, building a fanbase through organic as well as paid for methods plus measuring performance using Facebook Insights and Sendible’s social media management dashboard.

Watch the webinar Recording here: http://youtu.be/BNtJ7jQYM6Y

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  • 1. Making Work For Your Business with David Taylor
  • 2. The Plan: • Introductions • Overview of the webinar • Making Facebook work for YOUR business • Wrap up #SendibleKnows
  • 3. What is Sendible is a platform for engaging with customers, measuring results and monitoring your brand across multiple social media channels at once. Free 30 day trial + Webinar Discount #SendibleKnows
  • 4. Who is David Taylor? David Taylor is a social media management consultant. He has over 20 years experience of the UK media scene garnered from a career in journalism, in-house media relations, public relations, marketing communications and social media consultancy. • Co-author of ‘Fusion – The new way of marketing • In May 2013 he co-authored his second book ‘The Business of Being Social’ – this has 55reviews on Amazon and has sold over 2,000 copies #SendibleKnows
  • 5. Book Giveaway! #SendibleKnows @Sendible @savvysocialDT A Practical Guide to Harnessing the power of Facebook, Twitter, LinkedIn & YouTube for all businesses. #SendibleKnows
  • 6. What we’ll cover today… • • • • • Facebook Page basics Understanding EdgeRank Different ways to advertise on Facebook Running competitions on Facebook Tracking the performance of your Page #SendibleKnows
  • 7. Context #SendibleKnows
  • 8. All social media activity is about delivering on your... © Carvill Creative #SendibleKnows
  • 9. A good Facebook Page should be like a great party! #SendibleKnows
  • 10. Ten MUSTS for your Facebook Page • • • • • • • • • • Great Cover shot Decent logo Great ABOUT section Packed Timeline Lots of pictures and videos Set of customized tabs App and browser friendly Keyword friendly or brand specific Facebook URL Strong call to action Something you are really proud of! #SendibleKnows
  • 11. Understanding EdgeRank #SendibleKnows
  • 12. Types of ads on Facebook • Display ads • Sponsored Stories • Boosted Posts • Targeted posts #SendibleKnows
  • 13. Demographic criteria for Facebook pay-per-click • • • • • Location – country, state or town Age Gender Precise interests Broad categories eg. Movie/film, retail/shopping, sports • Sub categories eg. Bollywood movies, luxury goods, golf • • • • • • • Connections Friends of connections Interested in Relationship status Languages Education Workplaces #SendibleKnows
  • 14. Running a pay-per-click campaign • Think about your target demographic • Make sure you have a well-worded ad • Ensure your Facebook Page or landing page is optimised • Plan when you want your ad to appear • Set the correct budget • Test & measure #SendibleKnows
  • 15. Running competitions • Plan properly. Think about the prize, along with terms and conditions. • Facebook will not disclose customer data, so has strict competition rules in place. • Use a company like www.woobox.com or numerous other providers to create a customized App • Once this has been designed, a new customised tab is added to your Facebook page seamlessly. #SendibleKnows
  • 16. Competition case study – Chewton Glen Hotel Result: Increase in ‘likes’ of the Page from 1,200 to 13,500. Over 2,000 Facebook users shared the competition on their own walls, meaning it was seen by close to 400,000 users. The hotel also saw increased activity to their website and as well as having higher call volumes in all areas of operations. #SendibleKnows
  • 17. Measuring • Facebook Insights • Google Analytics • Social Mention • Set yourself clear KPIs • Test and test again #SendibleKnows
  • 18. Wrap up • Make sure your Facebook Page is up to the job • Plan a proper campaign • Select the advertising which meets your business objectives • Choose your audience carefully • Test and measure #SendibleKnows
  • 19. How can help? Free 30 day trial + 15% Off Discount code: “ socialpro13 ” #SendibleKnows
  • 20. How can help? Free 30 day trial + 15% Off Discount code: “ socialpro13 ” #SendibleKnows
  • 21. Questions? sales@sendible.com @sendible +1 315 623 4480 +44 208 123 1526 +61 280 114 841 David Taylor david@2010media.co.uk @SavySocialDT #SendibleKnows