Making
Work For Your
Business
with David Taylor
The Plan:
• Introductions
• Overview of the webinar
• Making Facebook work for YOUR business
• Wrap up

#SendibleKnows
What is
Sendible is a platform for engaging with customers,
measuring results and monitoring your brand across
multiple so...
Who is David Taylor?
David Taylor is a social media management consultant.
He has over 20 years experience of the UK media...
Book Giveaway!

#SendibleKnows
@Sendible

@savvysocialDT

A Practical Guide to Harnessing the power of
Facebook, Twitter, ...
What we’ll cover today…
•
•
•
•
•

Facebook Page basics
Understanding EdgeRank
Different ways to advertise on Facebook
Run...
Context

#SendibleKnows
All social media activity is about
delivering on your...

© Carvill Creative

#SendibleKnows
A good Facebook Page should be like
a great party!

#SendibleKnows
Ten MUSTS for your Facebook Page
•
•
•
•
•
•
•
•
•
•

Great Cover shot
Decent logo
Great ABOUT section
Packed Timeline
Lot...
Understanding EdgeRank

#SendibleKnows
Types of ads on Facebook
• Display ads
• Sponsored Stories
• Boosted Posts
• Targeted posts

#SendibleKnows
Demographic criteria for Facebook
pay-per-click
•
•
•
•
•

Location – country, state or town
Age
Gender
Precise interests
...
Running a pay-per-click campaign
• Think about your target demographic
• Make sure you have a well-worded ad
• Ensure your...
Running competitions
• Plan properly. Think about the prize, along with terms and
conditions.
• Facebook will not disclose...
Competition case study – Chewton
Glen Hotel
Result: Increase in ‘likes’ of the Page
from 1,200 to 13,500. Over 2,000
Faceb...
Measuring
• Facebook Insights
• Google Analytics
• Social Mention
• Set yourself clear KPIs
• Test and test again

#Sendib...
Wrap up
• Make sure your Facebook Page is up to the job
• Plan a proper campaign
• Select the advertising which meets your...
How can

help?

Free 30 day trial +
15% Off Discount code:
“ socialpro13 ”

#SendibleKnows
How can

help?

Free 30 day trial +
15% Off Discount code:
“ socialpro13 ”

#SendibleKnows
Questions?

sales@sendible.com
@sendible
+1 315 623 4480
+44 208 123 1526
+61 280 114 841

David Taylor
david@2010media.co...
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Making Facebook Work For Your Business with David Taylor

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With 24 million daily users in the UK alone, Facebook is now rivalling the internet in terms of attracting consumer audiences. But how can companies make best use of this channel and achieve specific business goals. Topics covered will include EdgeRank, creating viable Pages, engaging with fans, building a fanbase through organic as well as paid for methods plus measuring performance using Facebook Insights and Sendible’s social media management dashboard.

Watch the webinar Recording here: http://youtu.be/BNtJ7jQYM6Y

Published in: Social Media, Technology, Business
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Making Facebook Work For Your Business with David Taylor

  1. 1. Making Work For Your Business with David Taylor
  2. 2. The Plan: • Introductions • Overview of the webinar • Making Facebook work for YOUR business • Wrap up #SendibleKnows
  3. 3. What is Sendible is a platform for engaging with customers, measuring results and monitoring your brand across multiple social media channels at once. Free 30 day trial + Webinar Discount #SendibleKnows
  4. 4. Who is David Taylor? David Taylor is a social media management consultant. He has over 20 years experience of the UK media scene garnered from a career in journalism, in-house media relations, public relations, marketing communications and social media consultancy. • Co-author of ‘Fusion – The new way of marketing • In May 2013 he co-authored his second book ‘The Business of Being Social’ – this has 55reviews on Amazon and has sold over 2,000 copies #SendibleKnows
  5. 5. Book Giveaway! #SendibleKnows @Sendible @savvysocialDT A Practical Guide to Harnessing the power of Facebook, Twitter, LinkedIn & YouTube for all businesses. #SendibleKnows
  6. 6. What we’ll cover today… • • • • • Facebook Page basics Understanding EdgeRank Different ways to advertise on Facebook Running competitions on Facebook Tracking the performance of your Page #SendibleKnows
  7. 7. Context #SendibleKnows
  8. 8. All social media activity is about delivering on your... © Carvill Creative #SendibleKnows
  9. 9. A good Facebook Page should be like a great party! #SendibleKnows
  10. 10. Ten MUSTS for your Facebook Page • • • • • • • • • • Great Cover shot Decent logo Great ABOUT section Packed Timeline Lots of pictures and videos Set of customized tabs App and browser friendly Keyword friendly or brand specific Facebook URL Strong call to action Something you are really proud of! #SendibleKnows
  11. 11. Understanding EdgeRank #SendibleKnows
  12. 12. Types of ads on Facebook • Display ads • Sponsored Stories • Boosted Posts • Targeted posts #SendibleKnows
  13. 13. Demographic criteria for Facebook pay-per-click • • • • • Location – country, state or town Age Gender Precise interests Broad categories eg. Movie/film, retail/shopping, sports • Sub categories eg. Bollywood movies, luxury goods, golf • • • • • • • Connections Friends of connections Interested in Relationship status Languages Education Workplaces #SendibleKnows
  14. 14. Running a pay-per-click campaign • Think about your target demographic • Make sure you have a well-worded ad • Ensure your Facebook Page or landing page is optimised • Plan when you want your ad to appear • Set the correct budget • Test & measure #SendibleKnows
  15. 15. Running competitions • Plan properly. Think about the prize, along with terms and conditions. • Facebook will not disclose customer data, so has strict competition rules in place. • Use a company like www.woobox.com or numerous other providers to create a customized App • Once this has been designed, a new customised tab is added to your Facebook page seamlessly. #SendibleKnows
  16. 16. Competition case study – Chewton Glen Hotel Result: Increase in ‘likes’ of the Page from 1,200 to 13,500. Over 2,000 Facebook users shared the competition on their own walls, meaning it was seen by close to 400,000 users. The hotel also saw increased activity to their website and as well as having higher call volumes in all areas of operations. #SendibleKnows
  17. 17. Measuring • Facebook Insights • Google Analytics • Social Mention • Set yourself clear KPIs • Test and test again #SendibleKnows
  18. 18. Wrap up • Make sure your Facebook Page is up to the job • Plan a proper campaign • Select the advertising which meets your business objectives • Choose your audience carefully • Test and measure #SendibleKnows
  19. 19. How can help? Free 30 day trial + 15% Off Discount code: “ socialpro13 ” #SendibleKnows
  20. 20. How can help? Free 30 day trial + 15% Off Discount code: “ socialpro13 ” #SendibleKnows
  21. 21. Questions? sales@sendible.com @sendible +1 315 623 4480 +44 208 123 1526 +61 280 114 841 David Taylor david@2010media.co.uk @SavySocialDT #SendibleKnows

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