DogWatch and Sendible - Case Study

Weber Media Partners Saves Time Using Sendible to Manage Social Media for DogWatch Hidden Fence SystemsINTRODUCTIONDogWatch sells products to keep dogs and other petssafe with outdoor and indoor containment systems.Dogwatch products are unique in that they use an FMradio signal that protects your pet from unintentional corrections from AM radio appliances. WeberMedia Partners, a social media marketing company, has helped DogWatch Hidden Fence Systems managetheir social media presence for three years. THE CHALLENGE In 2009, DogWatch asked Weber Media Partners to develop a program to raise brand awareness through Facebook and other social channels. While dealers were urged to have phone book display ads in the past, they see Facebook as a way to engage with potential and current customers, as well as create brand a wareness. Many of the dealers lack the time to run a successful Facebook page so Dogwatch came to Weber Media Partners for help. Weber Media Partners developed a program that manages the process of setting up, adding content and moderating comments for them for a small monthly fee. With 40+ dealer Facebook pages that require regular updating and content population, and a corresponding Twitter feed, Weber Media Partners found they were spending too much time updating individual pages, and began looking for a way to better automate this process. This is how they found Sendible, which allows them to manage all of the pages from one application, as well as schedule posts and Tweets in advance.THE SOLUTION THE RESULTWeber Media Partners Marketing Manager Theresa Theresa has saved a substantial amount of timeGrenier says that Sendible has helped her immensely in by not having to log into each Facebook accountmanaging this account. She can now add and remove individually. She can also schedule her posts toservices easily to keep up with the company’s needs, go out at the most suitable times and can respondupdate all pages from one location, and to comments quickly, which allowsmanage DogWatch’s Twitter account. She “I have saved a DogWatch and its dealers to betells Sendible, “I have saved a substantial substantial amount more engaged with their customers.amount of time by not having to log into Sendible has dramatically reduced theeach Facebook account individually.” Prior of time by not amount of time and resources neededto using Sendible, status updates had to having to log into for the day-to-day management ofbe made to each individual dealer page each Facebook the Facebook program. Weber Mediaby copying and pasting content from one account individually” Partners likes the new added socialFacebook page to another, which could media monitoring services offered bytake a significant amount of time. Now Sendible and is looking at the solutionTheresa is able to update all of the pages for other clients as well.in under 15 minutes! She also loves the priority inboxon Sendible because it allows her to respond tocomments on various pages from one place instead oflogging into each page. W: http://sendible.com • E: info@sendible.com • T: (+44) 208 123 1526 & (+1) 315 623 4480

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DogWatch and Sendible - Case Study

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