Your Toughest Email Infrastructure      Questions Answered             Presenters:     Carly Brantz and Ken Apple         ...
Carly Brantzcarly.brantz@sendgrid.com        @carlybrantz       Ken Appleken.apple@sendgrid.com                       #SGW...
Today’s PresentationReadyTalk Conference Tools Console •View in Full Screen ModeQuestions for Ken and Carly • Ask question...
“The higher your structure is to be, thedeeper must be it’s foundation.”                            -St. Augustine        ...
Alphabet Soup:SMTP, MTAs, and IPs                      #SGWebinar
SMTPDefinition:Simple Mail Transfer Protocol - the server to server processthat your mail server or MTA uses to send email ...
Are SMTP Servers Headache Free?                          #SGWebinar
MTA: Mail Transfer AgentDefinition:Software that transfers electronic mail messages fromone computer to another using a cli...
What are the MTA obstacles?                         #SGWebinar
IP AddressDefinition:A unique number assigned to each device connected tothe internet. IP Addresses can be dynamic, meaning...
IP Address             #SGWebinar
Managing IPs and IP Ranges                         #SGWebinar
Types of IP Addresses• Shared = You share an IP address that you and other    businesses deploy mail from.•   Dedicated = ...
Dangers of Shared IPs• A few bad actors can ruin your hard work and stellar reputation                                    ...
Why would I want to share?• Takes time• New IP reputation is the same    as that of a poor reputation•   Not necessary if ...
Warm Up• An IP without history is    treated similar to one with a    poor reputation•   Necessary to “warm up” or    grad...
Don’t Cross the Streams!                       #SGWebinar
Feedback Loop                #SGWebinar
Feedback LoopDefinition:Process by which ISPs provide email senders with detailson complaints submitted about their campaig...
How does a FBL work?1.Individual receives message they don’t recognize, want or  trust2.Individual clicks “report spam” or...
How do I establish a FBL?• Through your ISP - Most ISPs allow senders to sign up for FBL services via a simple web form.  ...
Setting realistic FBL expectations       Are FBLs eternal?                              #SGWebinar
What is a whitelist?A list of email addresses that an email blocking program orISP will allow messages from.              ...
Do I need to get on a Whitelist?• Pros:  - Maximize your ability to get legitimate email to the inbox  - Increased functio...
Blacklists             #SGWebinar
Blacklists (RBLs)Definition:Blacklists publish IP addresses that are known to orbelieved to send spam. Being blacklisted do...
RBL Questions you must know...1. Are all RBL’s equal2. How long will you remain on an RBL?3. Are RBL’s helpful to anyone?4...
I’m on a blacklist. Help!      1. Investigate      2. Document      3. Verify      4. Contact                            #...
Why SendGrid?We make email delivery simple and easy for developers                    everywhere.                         ...
What Our Clients Are Saying         “Marrying the SendGrid Platform with SoftLayers offering in both Infrastructure as a  ...
Learn More• Upcoming Webinar: -   “The Power of Email APIs”• SendGrid’s Ultimate Email Infrastructure Guide• SendGrid’s Bl...
Questions?             #SGWebinar
Carly Brantzcarly.brantz@sendgrid.com        @carlybrantz       Ken Appleken.apple@sendgrid.com                       #SGW...
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Your Toughest Email Infrastructure Questions Answered

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Of all the major headaches in the world of email, maintaining your own email infrastructure may be the biggest. One wrong step could get your IPs blacklisted or leave your infrastructure vulnerable to phishing attacks. Join email experts Ken Apple and Carly Brantz on July 31st at 1:00pm EDT as they answer your toughest email infrastructure questions to help you keep your emails flowing to the inbox.
This webinar will cover:
•Managing IPs and IP ranges
•Authenticating with DKIM, SPF, and SenderID
•The truth behind whitelisting
•Feedback loops and keeping complaints in check

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Transcript of "Your Toughest Email Infrastructure Questions Answered"

  1. 1. Your Toughest Email Infrastructure Questions Answered Presenters: Carly Brantz and Ken Apple 1
  2. 2. Carly Brantzcarly.brantz@sendgrid.com @carlybrantz Ken Appleken.apple@sendgrid.com #SGWebinar
  3. 3. Today’s PresentationReadyTalk Conference Tools Console •View in Full Screen ModeQuestions for Ken and Carly • Ask questions by using the CHAT function • When the presentation begins, you will see the chat box as a floating window to use at any time.Follow Up • You will get an email with a link to the recording #SGWebinar
  4. 4. “The higher your structure is to be, thedeeper must be it’s foundation.” -St. Augustine #SGWebinar
  5. 5. Alphabet Soup:SMTP, MTAs, and IPs #SGWebinar
  6. 6. SMTPDefinition:Simple Mail Transfer Protocol - the server to server processthat your mail server or MTA uses to send email across theinternet. It is the language or protocol used by mail servers.Your mailbox will reside on an SMTP server - this is wherenew email is delivered. #SGWebinar
  7. 7. Are SMTP Servers Headache Free? #SGWebinar
  8. 8. MTA: Mail Transfer AgentDefinition:Software that transfers electronic mail messages fromone computer to another using a client-server applicationarchitecture. An MTA implements both the client(sending) and the server (receiving) portions of the SMTP(Simple Mail Transfer Protocol). #SGWebinar
  9. 9. What are the MTA obstacles? #SGWebinar
  10. 10. IP AddressDefinition:A unique number assigned to each device connected tothe internet. IP Addresses can be dynamic, meaning itchanges each time an email message is deployed, or it canbe static meaning it does not change. #SGWebinar
  11. 11. IP Address #SGWebinar
  12. 12. Managing IPs and IP Ranges #SGWebinar
  13. 13. Types of IP Addresses• Shared = You share an IP address that you and other businesses deploy mail from.• Dedicated = Only you send email from your own, specific IP addresses. #SGWebinar
  14. 14. Dangers of Shared IPs• A few bad actors can ruin your hard work and stellar reputation #SGWebinar
  15. 15. Why would I want to share?• Takes time• New IP reputation is the same as that of a poor reputation• Not necessary if volume is low• More weight being given to domain reputation #SGWebinar
  16. 16. Warm Up• An IP without history is treated similar to one with a poor reputation• Necessary to “warm up” or gradually begin sending and ramping up• Varies depending on type and volume of email #SGWebinar
  17. 17. Don’t Cross the Streams! #SGWebinar
  18. 18. Feedback Loop #SGWebinar
  19. 19. Feedback LoopDefinition:Process by which ISPs provide email senders with detailson complaints submitted about their campaigns so thesender can immediately remove the recipient from theirlist. #SGWebinar
  20. 20. How does a FBL work?1.Individual receives message they don’t recognize, want or trust2.Individual clicks “report spam” or “mark as junk” option provided by their email reader3.The ISP processes the complaint and provides the sender with details of complaint4.Complaint is assigned to your IP address #SGWebinar
  21. 21. How do I establish a FBL?• Through your ISP - Most ISPs allow senders to sign up for FBL services via a simple web form. #SGWebinar
  22. 22. Setting realistic FBL expectations Are FBLs eternal? #SGWebinar
  23. 23. What is a whitelist?A list of email addresses that an email blocking program orISP will allow messages from. #SGWebinar
  24. 24. Do I need to get on a Whitelist?• Pros: - Maximize your ability to get legitimate email to the inbox - Increased functionality for trusted senders. - Fewer restrictions and throttling limits•Cons: - Acceptance to a whitelist is challenging - Can be extremely costly #SGWebinar
  25. 25. Blacklists #SGWebinar
  26. 26. Blacklists (RBLs)Definition:Blacklists publish IP addresses that are known to orbelieved to send spam. Being blacklisted doesn’tautomatically mean your mail will be blocked. Today, ISPsprimarily rely on reputation metrics in filter decisions andblacklists are just one factor. #SGWebinar
  27. 27. RBL Questions you must know...1. Are all RBL’s equal2. How long will you remain on an RBL?3. Are RBL’s helpful to anyone?4. How do I stay off RBLs? #SGWebinar
  28. 28. I’m on a blacklist. Help! 1. Investigate 2. Document 3. Verify 4. Contact #SGWebinar
  29. 29. Why SendGrid?We make email delivery simple and easy for developers everywhere. #SGWebinar
  30. 30. What Our Clients Are Saying “Marrying the SendGrid Platform with SoftLayers offering in both Infrastructure as a Service and Cloud Computing really does give the customers the most robust, turnkey offering available to the market today.” “Their account management team is responsive and proactive, providing us with the space we need to focus on strategic plans, rather than day to day email management.” “We’re now enjoying email delivery rates of 96% and have saved thousands of dollars in engineering resources.” #SGWebinar
  31. 31. Learn More• Upcoming Webinar: - “The Power of Email APIs”• SendGrid’s Ultimate Email Infrastructure Guide• SendGrid’s Blog - www.sendgrid.com/blog #SGWebinar
  32. 32. Questions? #SGWebinar
  33. 33. Carly Brantzcarly.brantz@sendgrid.com @carlybrantz Ken Appleken.apple@sendgrid.com #SGWebinar
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