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Your Toughest Email Infrastructure Questions Answered
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Your Toughest Email Infrastructure Questions Answered


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Of all the major headaches in the world of email, maintaining your own email infrastructure may be the biggest. One wrong step could get your IPs blacklisted or leave your infrastructure vulnerable to …

Of all the major headaches in the world of email, maintaining your own email infrastructure may be the biggest. One wrong step could get your IPs blacklisted or leave your infrastructure vulnerable to phishing attacks. Join email experts Ken Apple and Carly Brantz on July 31st at 1:00pm EDT as they answer your toughest email infrastructure questions to help you keep your emails flowing to the inbox.
This webinar will cover:
•Managing IPs and IP ranges
•Authenticating with DKIM, SPF, and SenderID
•The truth behind whitelisting
•Feedback loops and keeping complaints in check

Published in: Education, Technology
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  • 1. Your Toughest Email Infrastructure Questions Answered Presenters: Carly Brantz and Ken Apple 1
  • 2. Carly @carlybrantz Ken #SGWebinar
  • 3. Today’s PresentationReadyTalk Conference Tools Console •View in Full Screen ModeQuestions for Ken and Carly • Ask questions by using the CHAT function • When the presentation begins, you will see the chat box as a floating window to use at any time.Follow Up • You will get an email with a link to the recording #SGWebinar
  • 4. “The higher your structure is to be, thedeeper must be it’s foundation.” -St. Augustine #SGWebinar
  • 5. Alphabet Soup:SMTP, MTAs, and IPs #SGWebinar
  • 6. SMTPDefinition:Simple Mail Transfer Protocol - the server to server processthat your mail server or MTA uses to send email across theinternet. It is the language or protocol used by mail servers.Your mailbox will reside on an SMTP server - this is wherenew email is delivered. #SGWebinar
  • 7. Are SMTP Servers Headache Free? #SGWebinar
  • 8. MTA: Mail Transfer AgentDefinition:Software that transfers electronic mail messages fromone computer to another using a client-server applicationarchitecture. An MTA implements both the client(sending) and the server (receiving) portions of the SMTP(Simple Mail Transfer Protocol). #SGWebinar
  • 9. What are the MTA obstacles? #SGWebinar
  • 10. IP AddressDefinition:A unique number assigned to each device connected tothe internet. IP Addresses can be dynamic, meaning itchanges each time an email message is deployed, or it canbe static meaning it does not change. #SGWebinar
  • 11. IP Address #SGWebinar
  • 12. Managing IPs and IP Ranges #SGWebinar
  • 13. Types of IP Addresses• Shared = You share an IP address that you and other businesses deploy mail from.• Dedicated = Only you send email from your own, specific IP addresses. #SGWebinar
  • 14. Dangers of Shared IPs• A few bad actors can ruin your hard work and stellar reputation #SGWebinar
  • 15. Why would I want to share?• Takes time• New IP reputation is the same as that of a poor reputation• Not necessary if volume is low• More weight being given to domain reputation #SGWebinar
  • 16. Warm Up• An IP without history is treated similar to one with a poor reputation• Necessary to “warm up” or gradually begin sending and ramping up• Varies depending on type and volume of email #SGWebinar
  • 17. Don’t Cross the Streams! #SGWebinar
  • 18. Feedback Loop #SGWebinar
  • 19. Feedback LoopDefinition:Process by which ISPs provide email senders with detailson complaints submitted about their campaigns so thesender can immediately remove the recipient from theirlist. #SGWebinar
  • 20. How does a FBL work?1.Individual receives message they don’t recognize, want or trust2.Individual clicks “report spam” or “mark as junk” option provided by their email reader3.The ISP processes the complaint and provides the sender with details of complaint4.Complaint is assigned to your IP address #SGWebinar
  • 21. How do I establish a FBL?• Through your ISP - Most ISPs allow senders to sign up for FBL services via a simple web form. #SGWebinar
  • 22. Setting realistic FBL expectations Are FBLs eternal? #SGWebinar
  • 23. What is a whitelist?A list of email addresses that an email blocking program orISP will allow messages from. #SGWebinar
  • 24. Do I need to get on a Whitelist?• Pros: - Maximize your ability to get legitimate email to the inbox - Increased functionality for trusted senders. - Fewer restrictions and throttling limits•Cons: - Acceptance to a whitelist is challenging - Can be extremely costly #SGWebinar
  • 25. Blacklists #SGWebinar
  • 26. Blacklists (RBLs)Definition:Blacklists publish IP addresses that are known to orbelieved to send spam. Being blacklisted doesn’tautomatically mean your mail will be blocked. Today, ISPsprimarily rely on reputation metrics in filter decisions andblacklists are just one factor. #SGWebinar
  • 27. RBL Questions you must know...1. Are all RBL’s equal2. How long will you remain on an RBL?3. Are RBL’s helpful to anyone?4. How do I stay off RBLs? #SGWebinar
  • 28. I’m on a blacklist. Help! 1. Investigate 2. Document 3. Verify 4. Contact #SGWebinar
  • 29. Why SendGrid?We make email delivery simple and easy for developers everywhere. #SGWebinar
  • 30. What Our Clients Are Saying “Marrying the SendGrid Platform with SoftLayers offering in both Infrastructure as a Service and Cloud Computing really does give the customers the most robust, turnkey offering available to the market today.” “Their account management team is responsive and proactive, providing us with the space we need to focus on strategic plans, rather than day to day email management.” “We’re now enjoying email delivery rates of 96% and have saved thousands of dollars in engineering resources.” #SGWebinar
  • 31. Learn More• Upcoming Webinar: - “The Power of Email APIs”• SendGrid’s Ultimate Email Infrastructure Guide• SendGrid’s Blog - #SGWebinar
  • 32. Questions? #SGWebinar
  • 33. Carly @carlybrantz Ken #SGWebinar