0
Tips and Tricks to Stay 

Out of the Spam Folder"
Presenters:"
Rob Piers"
Technical Account Manager"
"
Melanie Rowe"
Sr Te...
Housekeeping
u ReadyTalk
•  View in FULL Screen Mode
u Questions for Rob and Melanie
•  Ask questions by using the CHAT ...
Founded July 2009
TechStars Graduate
200+ Employees
Office locations in:
Boulder | Denver | Anaheim
San Francisco | Europe
Angel investors include:
Scott Petry
Founder, Postini
Matt Mullenweg
Founder, Wordpress
$27M 
venture capital raised
(Seri...
Email Landscape
Transactional
 Marketing
13 Billion
/month
450 Million
/day
Sending
MelanieRowe
Sr Technical Account Manager
melanie.rowe@sendgrid.com
RobPiers
Technical Account Manager
rob.piers@sendgrid.c...
8
22%
What are spam filters?
Half Human/Half Technical
Email Deliverability…

Your Server
…Easy Right?
AOL	
  
Yahoo	
  
Google	
  
Live	
  
.edu	
  
Etc…	
  
ISPs	
  
	
  
	
  
Your	
  Mail	
  
Server	
  
SORBS	
  
BSB	
  
C...
AOL	
  
Yahoo	
  
Google	
  
Live	
  
.edu	
  
Etc…	
  
ISPs	
  
	
  
	
  
Your	
  Mail	
  
Server	
  
SORBS	
  
BSB	
  
C...
Outline
Before the Send
Reputation
IP Reputation
169.254.219.226	
   169.254.219.226	
  
Shared IP" Dedicated IP"
CAN-SPAM!
1. Don’t use false or misleading header information"
2. Don’t use deceptive subject lines"
3. Identify the messa...
CASL !
(Canada’s Anti-Spam Legislation)!
•  Identify the sender of the message"
•  Provide a way to contact the sender"
• ...
Authenticate"
Your 
"
Email 

DKIM, SPF,
& DMARC
Segment
Wisely
Test Before
Sending
The Message Itself
Make Unsubscribe"
Easy…
Images
HTML &
Plain Text
Attachments
After the Send
Engagement
The inbox is a"
moving target…
Right Message
Right Person
Right Time
Right Frequency
sendgrid.com/resources
sendgrid.com/blog
Mentioned Resources
Free blacklist checker:
•  multirbl.valli.org
Test your mail:
•  mail-tester.com
Event Webhook Guide:
...
Questions?"
Thanks!"
Tips and Tricks to Stay Out of the Spam Folder
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Tips and Tricks to Stay Out of the Spam Folder

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Staying out of the spam folder can be harder than you might think! Even for senders with the best intentions, sending content that recipients are anticipating (shipping notifications, password resets, etc.), can end up in the spam folder. Spend an hour with us as Melanie Rowe, Senior Technical Account Manager, and Rob Piers, Technical Account Manager, walk you through the top ways to stay out of the spam folder and in the inbox. In the webcast we will review:

- How to authenticate your email
- Permission Marketing and the opt-in
- CAN-SPAM and CASL
- The importance of relevancy in your content

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Transcript of "Tips and Tricks to Stay Out of the Spam Folder"

  1. 1. Tips and Tricks to Stay 
 Out of the Spam Folder" Presenters:" Rob Piers" Technical Account Manager" " Melanie Rowe" Sr Technical Account Manager" "
  2. 2. Housekeeping u ReadyTalk •  View in FULL Screen Mode u Questions for Rob and Melanie •  Ask questions by using the CHAT function •  When the presentation begins, you will see the chat box as a floating window to use at any time •  Questions will only be seen by the moderators, not all attendees, so go ahead and ask as many questions as you want! u Follow Up •  You will get an email with a link to the recording and a copy of all slides
  3. 3. Founded July 2009 TechStars Graduate 200+ Employees Office locations in: Boulder | Denver | Anaheim San Francisco | Europe
  4. 4. Angel investors include: Scott Petry Founder, Postini Matt Mullenweg Founder, Wordpress $27M venture capital raised (Series B closed January 2012) Investment
  5. 5. Email Landscape Transactional Marketing
  6. 6. 13 Billion /month 450 Million /day Sending
  7. 7. MelanieRowe Sr Technical Account Manager melanie.rowe@sendgrid.com RobPiers Technical Account Manager rob.piers@sendgrid.com Presenters
  8. 8. 8 22%
  9. 9. What are spam filters?
  10. 10. Half Human/Half Technical
  11. 11. Email Deliverability… Your Server …Easy Right?
  12. 12. AOL   Yahoo   Google   Live   .edu   Etc…   ISPs       Your  Mail   Server   SORBS   BSB   CBL   PSBL   SPAMCOP   Blacklists   Etc…   Google   McAfee   Mail   Trust   Spam  Assassin   Cloudmark   Etc…   Spam  Filters   SPAM
  13. 13. AOL   Yahoo   Google   Live   .edu   Etc…   ISPs       Your  Mail   Server   SORBS   BSB   CBL   PSBL   SPAMCOP   Blacklists   Etc…   Google   McAfee   Mail   Trust   Spam  Assassin   Cloudmark   Etc…   Spam  Filters   SPAM
  14. 14. Outline
  15. 15. Before the Send
  16. 16. Reputation
  17. 17. IP Reputation 169.254.219.226   169.254.219.226   Shared IP" Dedicated IP"
  18. 18. CAN-SPAM! 1. Don’t use false or misleading header information" 2. Don’t use deceptive subject lines" 3. Identify the message as an advertisement" 4. Tell recipients where you’re located" 5. Tell recipients how to opt out of receiving future email from you" 6. Honor opt-out requests promptly" 7. Monitor what others are doing on your behalf"
  19. 19. CASL ! (Canada’s Anti-Spam Legislation)! •  Identify the sender of the message" •  Provide a way to contact the sender" •  Provide a functioning unsubscribe method" •  Store the opt-in information of each of your recipient addresses"
  20. 20. Authenticate" Your " Email DKIM, SPF, & DMARC
  21. 21. Segment Wisely
  22. 22. Test Before Sending
  23. 23. The Message Itself
  24. 24. Make Unsubscribe" Easy…
  25. 25. Images
  26. 26. HTML & Plain Text
  27. 27. Attachments
  28. 28. After the Send
  29. 29. Engagement
  30. 30. The inbox is a" moving target…
  31. 31. Right Message Right Person Right Time Right Frequency
  32. 32. sendgrid.com/resources sendgrid.com/blog
  33. 33. Mentioned Resources Free blacklist checker: •  multirbl.valli.org Test your mail: •  mail-tester.com Event Webhook Guide: •  sendgrid.com/resources EventKit: •  sendgrid.com/docs/VidGrid/Event_Notification/eventkit.html
  34. 34. Questions?"
  35. 35. Thanks!"
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