Your SlideShare is downloading. ×
0
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Tips and Tricks to Stay Out of the Spam Folder
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Tips and Tricks to Stay Out of the Spam Folder

892

Published on

Staying out of the spam folder can be harder than you might think! Even for senders with the best intentions, sending content that recipients are anticipating (shipping notifications, password resets, …

Staying out of the spam folder can be harder than you might think! Even for senders with the best intentions, sending content that recipients are anticipating (shipping notifications, password resets, etc.), can end up in the spam folder. Spend an hour with us as Melanie Rowe, Senior Technical Account Manager, and Rob Piers, Technical Account Manager, walk you through the top ways to stay out of the spam folder and in the inbox. In the webcast we will review:

- How to authenticate your email
- Permission Marketing and the opt-in
- CAN-SPAM and CASL
- The importance of relevancy in your content

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
892
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
40
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Tips and Tricks to Stay 
 Out of the Spam Folder" Presenters:" Rob Piers" Technical Account Manager" " Melanie Rowe" Sr Technical Account Manager" "
  • 2. Housekeeping u ReadyTalk •  View in FULL Screen Mode u Questions for Rob and Melanie •  Ask questions by using the CHAT function •  When the presentation begins, you will see the chat box as a floating window to use at any time •  Questions will only be seen by the moderators, not all attendees, so go ahead and ask as many questions as you want! u Follow Up •  You will get an email with a link to the recording and a copy of all slides
  • 3. Founded July 2009 TechStars Graduate 200+ Employees Office locations in: Boulder | Denver | Anaheim San Francisco | Europe
  • 4. Angel investors include: Scott Petry Founder, Postini Matt Mullenweg Founder, Wordpress $27M venture capital raised (Series B closed January 2012) Investment
  • 5. Email Landscape Transactional Marketing
  • 6. 13 Billion /month 450 Million /day Sending
  • 7. MelanieRowe Sr Technical Account Manager melanie.rowe@sendgrid.com RobPiers Technical Account Manager rob.piers@sendgrid.com Presenters
  • 8. 8 22%
  • 9. What are spam filters?
  • 10. Half Human/Half Technical
  • 11. Email Deliverability… Your Server …Easy Right?
  • 12. AOL   Yahoo   Google   Live   .edu   Etc…   ISPs       Your  Mail   Server   SORBS   BSB   CBL   PSBL   SPAMCOP   Blacklists   Etc…   Google   McAfee   Mail   Trust   Spam  Assassin   Cloudmark   Etc…   Spam  Filters   SPAM
  • 13. AOL   Yahoo   Google   Live   .edu   Etc…   ISPs       Your  Mail   Server   SORBS   BSB   CBL   PSBL   SPAMCOP   Blacklists   Etc…   Google   McAfee   Mail   Trust   Spam  Assassin   Cloudmark   Etc…   Spam  Filters   SPAM
  • 14. Outline
  • 15. Before the Send
  • 16. Reputation
  • 17. IP Reputation 169.254.219.226   169.254.219.226   Shared IP" Dedicated IP"
  • 18. CAN-SPAM! 1. Don’t use false or misleading header information" 2. Don’t use deceptive subject lines" 3. Identify the message as an advertisement" 4. Tell recipients where you’re located" 5. Tell recipients how to opt out of receiving future email from you" 6. Honor opt-out requests promptly" 7. Monitor what others are doing on your behalf"
  • 19. CASL ! (Canada’s Anti-Spam Legislation)! •  Identify the sender of the message" •  Provide a way to contact the sender" •  Provide a functioning unsubscribe method" •  Store the opt-in information of each of your recipient addresses"
  • 20. Authenticate" Your " Email DKIM, SPF, & DMARC
  • 21. Segment Wisely
  • 22. Test Before Sending
  • 23. The Message Itself
  • 24. Make Unsubscribe" Easy…
  • 25. Images
  • 26. HTML & Plain Text
  • 27. Attachments
  • 28. After the Send
  • 29. Engagement
  • 30. The inbox is a" moving target…
  • 31. Right Message Right Person Right Time Right Frequency
  • 32. sendgrid.com/resources sendgrid.com/blog
  • 33. Mentioned Resources Free blacklist checker: •  multirbl.valli.org Test your mail: •  mail-tester.com Event Webhook Guide: •  sendgrid.com/resources EventKit: •  sendgrid.com/docs/VidGrid/Event_Notification/eventkit.html
  • 34. Questions?"
  • 35. Thanks!"

×