TechStars Demo Day 2009
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TechStars Demo Day 2009

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This is Isaac, our co-founder and founding CEO, presenting SendGrid in front of hundreds of investors and community members at the Boulder Theater in 2009 during TechStars' annual Demo Day.

This is Isaac, our co-founder and founding CEO, presenting SendGrid in front of hundreds of investors and community members at the Boulder Theater in 2009 during TechStars' annual Demo Day.

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Transcript

  • 1. Welcome We make email delivery easy Isaac Saldana, Jose Lopez, Tim Jenkins, Kyle Kermgard
  • 2. Email Categories • Personal • Marketing • Transactional
  • 3. Transactional Emails • Examples of transactional emails…
  • 4. Friend Requests
  • 5. Twitter Followers
  • 6. Shipping Alerts
  • 7. Transactional Email Problems • Deliverability • Scalability • Lack of insight • Time consuming
  • 8. Email Delivery Made Easy Easy integration | Hosted service | Zero coding
  • 9. Deliverability • 20% non-delivery is typical • Costly – missed opportunities – If 1% of Ebay’s yearly email is missing they lose $14 million dollars
  • 10. Deliverability (solved) Delivery Monitoring DomainKeys Unsubscribes SPF DKIM Soft/Hard Bounces RDNS Feedback Loop CAN-SPAM ISP Rate Limits Expert system in transactional email to solve problems. On average users increase 20% deliverability by using SendGrid
  • 11. Scalability The more email sent the more hardware needed, more software to configure, and more servers to maintain.
  • 12. Scalability (solved) SendGrid is a cloud-based service that scales on demand
  • 13. Lack of Insight after delivery
  • 14. Metrics Provided by SendGrid
  • 15. Time Consuming • Comply with CAN-SPAM • Manage unsubscribes • Add corporate branding
  • 16. Before SendGrid
  • 17. Apply Filters
  • 18. After Enhancement
  • 19. Market Size Transactional 600 million/day Marketing 100 million/day
  • 20. Many others sending emails
  • 21. Competition
  • 22. Revenue Model Basic Silver Gold Platinum Monthly Price $9.95 $79.95 $199.95 $799.95 Price per email $0.001 $0.00075 $0.00050 $0.00045 Custom IP Click Tracking Open Tracking White label Reseller Panel Priority Support
  • 23. Customer Acquisition • Direct – Ad campaigns – Social media marketing – Open source integration • Distribution channels – Hosting companies – Systems administrators – Web development firms
  • 24. Progress • Nearly 100 paying customers • Over 150 million emails sent • 3 million emails per day
  • 25. Goals • Raise $300k – Solid Sales & Marketing – 400 customers – $60k monthly recurring revenue • Investors – Email experience – Contacts with hosting providers – Mentorship
  • 26. Thank You Isaac Saldana, CEO Email: isaac@sendgrid.com Phone: 951-314-5355 Twitter: @isaldana