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Welcome

We make email delivery easy

Isaac Saldana, Jose Lopez,
Tim Jenkins, Kyle Kermgard
Email Categories
• Personal
• Marketing
• Transactional
Transactional Emails

• Examples of transactional emails…
Friend Requests
Twitter Followers
Shipping Alerts
Transactional Email Problems

• Deliverability
• Scalability
• Lack of insight
• Time consuming
Email Delivery Made Easy

Easy integration | Hosted service | Zero coding
Deliverability

• 20% non-delivery is typical
• Costly – missed opportunities
– If 1% of Ebay’s yearly email is missing th...
Deliverability (solved)
Delivery Monitoring
DomainKeys
Unsubscribes

SPF

DKIM

Soft/Hard Bounces
RDNS

Feedback Loop

CAN...
Scalability

The more email sent the more hardware needed, more
software to configure, and more servers to maintain.
Scalability (solved)

SendGrid is a cloud-based service that scales on demand
Lack of Insight after delivery
Metrics Provided by SendGrid
Time Consuming

• Comply with CAN-SPAM
• Manage unsubscribes
• Add corporate branding
Before SendGrid
Apply Filters
After Enhancement
Market Size
Transactional
600 million/day

Marketing
100 million/day
Many others sending emails
Competition
Revenue Model
Basic

Silver

Gold

Platinum

Monthly Price

$9.95

$79.95

$199.95

$799.95

Price per email

$0.001

$0.0...
Customer Acquisition
• Direct
– Ad campaigns
– Social media marketing
– Open source integration

• Distribution channels
–...
Progress
• Nearly 100 paying customers
• Over 150 million emails sent
• 3 million emails per day
Goals
• Raise $300k
– Solid Sales & Marketing
– 400 customers
– $60k monthly recurring revenue

• Investors
– Email experi...
Thank You

Isaac Saldana, CEO
Email: isaac@sendgrid.com
Phone: 951-314-5355
Twitter: @isaldana
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TechStars Demo Day 2009

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This is Isaac, our co-founder and founding CEO, presenting SendGrid in front of hundreds of investors and community members at the Boulder Theater in 2009 during TechStars' annual Demo Day.

Published in: Technology, Business
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Transcript of "TechStars Demo Day 2009"

  1. 1. Welcome We make email delivery easy Isaac Saldana, Jose Lopez, Tim Jenkins, Kyle Kermgard
  2. 2. Email Categories • Personal • Marketing • Transactional
  3. 3. Transactional Emails • Examples of transactional emails…
  4. 4. Friend Requests
  5. 5. Twitter Followers
  6. 6. Shipping Alerts
  7. 7. Transactional Email Problems • Deliverability • Scalability • Lack of insight • Time consuming
  8. 8. Email Delivery Made Easy Easy integration | Hosted service | Zero coding
  9. 9. Deliverability • 20% non-delivery is typical • Costly – missed opportunities – If 1% of Ebay’s yearly email is missing they lose $14 million dollars
  10. 10. Deliverability (solved) Delivery Monitoring DomainKeys Unsubscribes SPF DKIM Soft/Hard Bounces RDNS Feedback Loop CAN-SPAM ISP Rate Limits Expert system in transactional email to solve problems. On average users increase 20% deliverability by using SendGrid
  11. 11. Scalability The more email sent the more hardware needed, more software to configure, and more servers to maintain.
  12. 12. Scalability (solved) SendGrid is a cloud-based service that scales on demand
  13. 13. Lack of Insight after delivery
  14. 14. Metrics Provided by SendGrid
  15. 15. Time Consuming • Comply with CAN-SPAM • Manage unsubscribes • Add corporate branding
  16. 16. Before SendGrid
  17. 17. Apply Filters
  18. 18. After Enhancement
  19. 19. Market Size Transactional 600 million/day Marketing 100 million/day
  20. 20. Many others sending emails
  21. 21. Competition
  22. 22. Revenue Model Basic Silver Gold Platinum Monthly Price $9.95 $79.95 $199.95 $799.95 Price per email $0.001 $0.00075 $0.00050 $0.00045 Custom IP Click Tracking Open Tracking White label Reseller Panel Priority Support
  23. 23. Customer Acquisition • Direct – Ad campaigns – Social media marketing – Open source integration • Distribution channels – Hosting companies – Systems administrators – Web development firms
  24. 24. Progress • Nearly 100 paying customers • Over 150 million emails sent • 3 million emails per day
  25. 25. Goals • Raise $300k – Solid Sales & Marketing – 400 customers – $60k monthly recurring revenue • Investors – Email experience – Contacts with hosting providers – Mentorship
  26. 26. Thank You Isaac Saldana, CEO Email: isaac@sendgrid.com Phone: 951-314-5355 Twitter: @isaldana
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