TechStars Demo Day 2009

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This is Isaac, our co-founder and founding CEO, presenting SendGrid in front of hundreds of investors and community members at the Boulder Theater in 2009 during TechStars' annual Demo Day.

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TechStars Demo Day 2009

  1. 1. Welcome We make email delivery easy Isaac Saldana, Jose Lopez, Tim Jenkins, Kyle Kermgard
  2. 2. Email Categories • Personal • Marketing • Transactional
  3. 3. Transactional Emails • Examples of transactional emails…
  4. 4. Friend Requests
  5. 5. Twitter Followers
  6. 6. Shipping Alerts
  7. 7. Transactional Email Problems • Deliverability • Scalability • Lack of insight • Time consuming
  8. 8. Email Delivery Made Easy Easy integration | Hosted service | Zero coding
  9. 9. Deliverability • 20% non-delivery is typical • Costly – missed opportunities – If 1% of Ebay’s yearly email is missing they lose $14 million dollars
  10. 10. Deliverability (solved) Delivery Monitoring DomainKeys Unsubscribes SPF DKIM Soft/Hard Bounces RDNS Feedback Loop CAN-SPAM ISP Rate Limits Expert system in transactional email to solve problems. On average users increase 20% deliverability by using SendGrid
  11. 11. Scalability The more email sent the more hardware needed, more software to configure, and more servers to maintain.
  12. 12. Scalability (solved) SendGrid is a cloud-based service that scales on demand
  13. 13. Lack of Insight after delivery
  14. 14. Metrics Provided by SendGrid
  15. 15. Time Consuming • Comply with CAN-SPAM • Manage unsubscribes • Add corporate branding
  16. 16. Before SendGrid
  17. 17. Apply Filters
  18. 18. After Enhancement
  19. 19. Market Size Transactional 600 million/day Marketing 100 million/day
  20. 20. Many others sending emails
  21. 21. Competition
  22. 22. Revenue Model Basic Silver Gold Platinum Monthly Price $9.95 $79.95 $199.95 $799.95 Price per email $0.001 $0.00075 $0.00050 $0.00045 Custom IP Click Tracking Open Tracking White label Reseller Panel Priority Support
  23. 23. Customer Acquisition • Direct – Ad campaigns – Social media marketing – Open source integration • Distribution channels – Hosting companies – Systems administrators – Web development firms
  24. 24. Progress • Nearly 100 paying customers • Over 150 million emails sent • 3 million emails per day
  25. 25. Goals • Raise $300k – Solid Sales & Marketing – 400 customers – $60k monthly recurring revenue • Investors – Email experience – Contacts with hosting providers – Mentorship
  26. 26. Thank You Isaac Saldana, CEO Email: isaac@sendgrid.com Phone: 951-314-5355 Twitter: @isaldana

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