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Shades of Gray: Incorporating Marketing into Transactional Email

by on Sep 25, 2012

  • 461 views

Transactional email is one of the most engaging communication channels, yet many companies fail to take advantage of its potential. With the CAN-SPAM act and deliverability concerns, many companies ...

Transactional email is one of the most engaging communication channels, yet many companies fail to take advantage of its potential. With the CAN-SPAM act and deliverability concerns, many companies are afraid to incorporate marketing into their transactional messages. Carly Brantz and Brian O’Neill broke down ways to increase ROI and engagement with your customers through discrete marketing in your transactional email.

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Shades of Gray: Incorporating Marketing into Transactional Email Shades of Gray: Incorporating Marketing into Transactional Email Presentation Transcript