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Carly Brantz and Brian O'Neill deliver tips and tricks on incorporating marketing messaging into transactional email

Carly Brantz and Brian O'Neill deliver tips and tricks on incorporating marketing messaging into transactional email

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  • Noise, and engagement
  • The percentages vary depending on industrySource: SendGrid's data
  • Warning: You must exercise caution when adding marketing content to transactional emails as you run the risk of spoiling your most valuable emails. Make sure you proceed with changes slowly to minimalize the risk to your critical emails.
  • One of the most important aspects of successful marketing through transactional email is knowing your audience. You have to know your customers, your product and how they interact.
  • Remain CAN-SPAM compliant by not taking up too much space. Keep the main focus of the email on the transactional message
  • Some ConsiderationsWhat state is your customer in?What is the next thing you want them to do?What has changed since their last visit?What are their friends doing?
  • Expand all examples and call out why they’re successful
  • Use Dynamic ContentUse place holders in your content and replace with personalized call-to-actions

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