Your SlideShare is downloading. ×
0
SendGridDelivered_transactional_email101
SendGridDelivered_transactional_email101
SendGridDelivered_transactional_email101
SendGridDelivered_transactional_email101
SendGridDelivered_transactional_email101
SendGridDelivered_transactional_email101
SendGridDelivered_transactional_email101
SendGridDelivered_transactional_email101
SendGridDelivered_transactional_email101
SendGridDelivered_transactional_email101
SendGridDelivered_transactional_email101
SendGridDelivered_transactional_email101
SendGridDelivered_transactional_email101
SendGridDelivered_transactional_email101
SendGridDelivered_transactional_email101
SendGridDelivered_transactional_email101
SendGridDelivered_transactional_email101
SendGridDelivered_transactional_email101
SendGridDelivered_transactional_email101
SendGridDelivered_transactional_email101
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

SendGridDelivered_transactional_email101

295

Published on

Published in: Investor Relations
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
295
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Industry-wide there are traditionally two main types of B2C emails; transactional and marketing.Transactional Marketing: AKA, Commercial
  • Higher open and click-through ratesTransaction rates up to 8x higher than bulk mail*Average revenue per transaction 2-5x higher**
  • Transcript

    • 1. Welcome to SendGrid Delivered SAN FRANCISCO#SGdelivered
    • 2. HOUSEKEEPING  Wireless is p1sf and password is weloveart  Social media: #SGDelivered  Breaks throughout the day  Carly Brantz – @carlybrantz – carly.brantz@sendgrid.com#SGdelivered
    • 3. SENDGRID OVERVIEW#SGdelivered
    • 4. “The more elaborate our means of communication, the less we communicate.” -Joseph Priestley, 18th Century Theologian#SGdelivered
    • 5. CATEGORIES OF EMAIL Definitions Transactional Marketing  Message  Commercial in facilitating, nature, either completing or advertising or VS confirming a promoting previously agreed commercial product upon transacation. or service.#SGdelivered 5
    • 6. WHY IS TRANSACTIONAL EMAIL SPECIAL?#SGdelivered
    • 7. EXEMPTION#SGdelivered
    • 8. ANTICIPATION#SGdelivered
    • 9. CAPTIVATION#SGdelivered
    • 10. RELEVANCY AND TIMLINESS#SGdelivered
    • 11. ACTION#SGdelivered
    • 12. DELIVERABILITY#SGdelivered
    • 13. ENGAGEMENT#SGdelivered
    • 14. STATE OF TRANSACTIONAL EMAIL#SGdelivered
    • 15. STATE OF TRANSACTIONAL EMAIL#SGdelivered
    • 16. STATE OF TRANSACTIONAL EMAIL#SGdelivered
    • 17. STATE OF TRANSACTIONAL EMAIL#SGdelivered
    • 18. STATE OF TRANSACTIONAL EMAIL#SGdelivered
    • 19. STATE OF TRANSACTIONAL EMAIL#SGdelivered
    • 20. KEY TAKEAWAYS#SGdelivered 20

    ×