SendGridDelivered_transactional_email101
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  • Industry-wide there are traditionally two main types of B2C emails; transactional and marketing.Transactional Marketing: AKA, Commercial
  • Higher open and click-through ratesTransaction rates up to 8x higher than bulk mail*Average revenue per transaction 2-5x higher**

SendGridDelivered_transactional_email101 Presentation Transcript

  • 1. Welcome to SendGrid Delivered SAN FRANCISCO#SGdelivered
  • 2. HOUSEKEEPING  Wireless is p1sf and password is weloveart  Social media: #SGDelivered  Breaks throughout the day  Carly Brantz – @carlybrantz – carly.brantz@sendgrid.com#SGdelivered
  • 3. SENDGRID OVERVIEW#SGdelivered
  • 4. “The more elaborate our means of communication, the less we communicate.” -Joseph Priestley, 18th Century Theologian#SGdelivered
  • 5. CATEGORIES OF EMAIL Definitions Transactional Marketing  Message  Commercial in facilitating, nature, either completing or advertising or VS confirming a promoting previously agreed commercial product upon transacation. or service.#SGdelivered 5
  • 6. WHY IS TRANSACTIONAL EMAIL SPECIAL?#SGdelivered
  • 7. EXEMPTION#SGdelivered
  • 8. ANTICIPATION#SGdelivered
  • 9. CAPTIVATION#SGdelivered
  • 10. RELEVANCY AND TIMLINESS#SGdelivered
  • 11. ACTION#SGdelivered
  • 12. DELIVERABILITY#SGdelivered
  • 13. ENGAGEMENT#SGdelivered
  • 14. STATE OF TRANSACTIONAL EMAIL#SGdelivered
  • 15. STATE OF TRANSACTIONAL EMAIL#SGdelivered
  • 16. STATE OF TRANSACTIONAL EMAIL#SGdelivered
  • 17. STATE OF TRANSACTIONAL EMAIL#SGdelivered
  • 18. STATE OF TRANSACTIONAL EMAIL#SGdelivered
  • 19. STATE OF TRANSACTIONAL EMAIL#SGdelivered
  • 20. KEY TAKEAWAYS#SGdelivered 20