SendGridDelivered_transactional_email101
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  • Industry-wide there are traditionally two main types of B2C emails; transactional and marketing.Transactional Marketing: AKA, Commercial
  • Higher open and click-through ratesTransaction rates up to 8x higher than bulk mail*Average revenue per transaction 2-5x higher**

SendGridDelivered_transactional_email101 SendGridDelivered_transactional_email101 Presentation Transcript

  • Welcome to SendGrid Delivered SAN FRANCISCO#SGdelivered
  • HOUSEKEEPING  Wireless is p1sf and password is weloveart  Social media: #SGDelivered  Breaks throughout the day  Carly Brantz – @carlybrantz – carly.brantz@sendgrid.com#SGdelivered
  • SENDGRID OVERVIEW#SGdelivered
  • “The more elaborate our means of communication, the less we communicate.” -Joseph Priestley, 18th Century Theologian#SGdelivered
  • CATEGORIES OF EMAIL Definitions Transactional Marketing  Message  Commercial in facilitating, nature, either completing or advertising or VS confirming a promoting previously agreed commercial product upon transacation. or service.#SGdelivered 5
  • WHY IS TRANSACTIONAL EMAIL SPECIAL?#SGdelivered
  • EXEMPTION#SGdelivered
  • ANTICIPATION#SGdelivered
  • CAPTIVATION#SGdelivered
  • RELEVANCY AND TIMLINESS#SGdelivered
  • ACTION#SGdelivered
  • DELIVERABILITY#SGdelivered
  • ENGAGEMENT#SGdelivered
  • STATE OF TRANSACTIONAL EMAIL#SGdelivered
  • STATE OF TRANSACTIONAL EMAIL#SGdelivered
  • STATE OF TRANSACTIONAL EMAIL#SGdelivered
  • STATE OF TRANSACTIONAL EMAIL#SGdelivered
  • STATE OF TRANSACTIONAL EMAIL#SGdelivered
  • STATE OF TRANSACTIONAL EMAIL#SGdelivered
  • KEY TAKEAWAYS#SGdelivered 20