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Welcome to               SendGrid Delivered               SAN FRANCISCO#SGdelivered
HOUSEKEEPING    Wireless is p1sf and password is weloveart    Social media: #SGDelivered    Breaks throughout the day ...
SENDGRID OVERVIEW#SGdelivered
“The more elaborate our means of communication,               the less we communicate.”                                   ...
CATEGORIES OF EMAIL                    Definitions  Transactional                Marketing   Message                    ...
WHY IS TRANSACTIONAL EMAIL SPECIAL?#SGdelivered
EXEMPTION#SGdelivered
ANTICIPATION#SGdelivered
CAPTIVATION#SGdelivered
RELEVANCY AND TIMLINESS#SGdelivered
ACTION#SGdelivered
DELIVERABILITY#SGdelivered
ENGAGEMENT#SGdelivered
STATE OF TRANSACTIONAL EMAIL#SGdelivered
STATE OF TRANSACTIONAL EMAIL#SGdelivered
STATE OF TRANSACTIONAL EMAIL#SGdelivered
STATE OF TRANSACTIONAL EMAIL#SGdelivered
STATE OF TRANSACTIONAL EMAIL#SGdelivered
STATE OF TRANSACTIONAL EMAIL#SGdelivered
KEY TAKEAWAYS#SGdelivered                   20
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SendGridDelivered_transactional_email101

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  • Industry-wide there are traditionally two main types of B2C emails; transactional and marketing.Transactional Marketing: AKA, Commercial
  • Higher open and click-through ratesTransaction rates up to 8x higher than bulk mail*Average revenue per transaction 2-5x higher**
  • Transcript of "SendGridDelivered_transactional_email101"

    1. 1. Welcome to SendGrid Delivered SAN FRANCISCO#SGdelivered
    2. 2. HOUSEKEEPING  Wireless is p1sf and password is weloveart  Social media: #SGDelivered  Breaks throughout the day  Carly Brantz – @carlybrantz – carly.brantz@sendgrid.com#SGdelivered
    3. 3. SENDGRID OVERVIEW#SGdelivered
    4. 4. “The more elaborate our means of communication, the less we communicate.” -Joseph Priestley, 18th Century Theologian#SGdelivered
    5. 5. CATEGORIES OF EMAIL Definitions Transactional Marketing  Message  Commercial in facilitating, nature, either completing or advertising or VS confirming a promoting previously agreed commercial product upon transacation. or service.#SGdelivered 5
    6. 6. WHY IS TRANSACTIONAL EMAIL SPECIAL?#SGdelivered
    7. 7. EXEMPTION#SGdelivered
    8. 8. ANTICIPATION#SGdelivered
    9. 9. CAPTIVATION#SGdelivered
    10. 10. RELEVANCY AND TIMLINESS#SGdelivered
    11. 11. ACTION#SGdelivered
    12. 12. DELIVERABILITY#SGdelivered
    13. 13. ENGAGEMENT#SGdelivered
    14. 14. STATE OF TRANSACTIONAL EMAIL#SGdelivered
    15. 15. STATE OF TRANSACTIONAL EMAIL#SGdelivered
    16. 16. STATE OF TRANSACTIONAL EMAIL#SGdelivered
    17. 17. STATE OF TRANSACTIONAL EMAIL#SGdelivered
    18. 18. STATE OF TRANSACTIONAL EMAIL#SGdelivered
    19. 19. STATE OF TRANSACTIONAL EMAIL#SGdelivered
    20. 20. KEY TAKEAWAYS#SGdelivered 20
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