LAPHP/LAMPSig Talk: Intro to SendGrid - Building a Scalable Email Infrastructure

Learn How SendGridReplaces Your Outbound Email Infrastructure
Elmer Thomas
Developer Evangelist
Elmer.Thomas@SendGrid.com
Prepared for
LAMPsig- Los Angeles Web Development User Group

About SendGrid
Founded August 2009
TechStars 2009 Graduate
Locations
Headquarters: Boulder, CO
Office: Anaheim, CA
Venture Backed: $5.75 million
Foundry Group
Highway 12 Ventures
Angel Investors
Dave McClure, Jeff Clavier, David Cohen, Matt Mullenweg, Scott Petry

Currently Sending Over2 Billion Emails Every Month for Over 30,000 Customers (and Growing)!

What We Believe
Email is...
essential to your business
the best way to communicate with customers
We want YOU to focus on developing killer apps,
not building out an email infrastructure.

The Problem
20% of Emails Missing or  Caught by Spam Filters

The Problem
It is Non-Trivial to Build an Email Infrastructure.

Categories of Email

Example Transactional Emails
Facebook & LinkedIn Friend Requests
Twitter.com Follower Updates
Shipping Alerts
Sign Up Verifications / Double Opt-In

Why Not DIY?

What Does SendGrid Offer?

Email Deliverability
On average, 20% of legitimate emails never reach the inbox.
SendGrid addresses this problem through a unique combination of technology and best practices:
Validation via DKIM, SPF and Sender-ID
Regular reputation monitoring
Dedicated IP addresses
Whitelabeling and link customization
Spam filter testing
Feedback Loops
ISP monitoring and deliverability outreach

Scalability
Our cloud infrastructure routinely delivers over a 2 billion emails every month and is ready to scale on demand.
Whether you need to send 200 emails a day or 200 million emails a day, we adjust dynamically to meet your needs.
Our infrastructure eliminates the need for you to to predict, provision and maintain mail server capacity.

Analytics
SendGrid provides powerful data and the insight you need to achieve your email objectives.
Track opens, unique opens, clicks, unsubscribes and more.
Segment metrics and ROI performance by email type, campaign, or custom categories.
Monitor deliverability metrics to determine requests, bounces, delivered rates, blocks and spam reports.

Integration Options
Integrate with our SMTP relay or with our robust APIs for custom integration.
API set includes:
SMTP: Deliver custom handling instructions for email through a JSON header.
Web: Deliver custom handling instructions for email through secure REST API.
Event: Notifies a URL real-time of events such as opens, clicks, bounces, spam reports, and unsubscribes.
Parse: Parses content and attachments of incoming email and posts it to your web application.
OEM: Build your own product/service on top of SendGrid’s powerful email infrastructure.

Basic SMTP Configuration

SMTP API

Web API
Send mail
Retrieve lists - bounces, unsubscribes, spam reports
Retrieve statistics – <requests>12342</requests> <bounces>12</bounces> <clicks>10223</clicks> <opens>9992</opens> <spamreports>5</spamreports> <unique_clicks>3</unique_clicks> <unique_opens>6</unique_opens><blocked>7</blocked>
Pretty much anything that can be manipulated via the website can be done via the API - user profile information, app settings, etc.

Event Callbacks
Array
(
[email] => brandon.west@sendgrid.com
[event] => processed
)
Array
(
[response] => 250 2.0.0 OK 1312487387 f25si6410849yhn.68
[event] => delivered
)
Array
(
[event] => open
)

Parsing Incoming Emails
Point MX record to mx.sendgrid.net
Define the hostname and callback URI
Received messages are parsed and POSTed
[attachments] => 0
[dkim] => {@gmail.com : pass}
[subject] => test
[to] => demo@brandonmwest.com
[text] => 12
[from] => Brandon West <brawest@gmail.com>
[envelope] => {"to":["demo@brandonmwest.com"],"from":"brawest@gmail.com"}
[charsets] => {"to":"UTF-8","subject":"UTF-8","from":"UTF-8","text":"us-ascii"}
[SPF] => pass

Apps for Enhancing Your Email
Email to Phone
Email to Twitter
Newsletters
Domain Keys
Event Notification
Click Tracking
Open Tracking
SPAM Checker
Google Analytics
Address Whitelist
Even More Apps on SendGrid.com

What’s New?
Infrastructure Improvements
freemail:
direct: 200 /day
Heroku: 200 /day
Rackspace: 40,000 /month
Softlayer: 25,000 /month
Lite plan:
.10 per thousand

Superior Customer Support
Phone, chat, and email support available to all customers:
Critical Incident Support 24/7
Weekdays 7am to 7pm Mountain Time Zone
Extensive Documentation
Online Knowledge Base
Active Support Community

Q & A
Contact me at Elmer.Thomas@SendGrid.com when you are ready to go to production and I’ll set you up with a discount.

http://blog.sendgrid.com	250
http://sendgrid.com	83
http://feeds.feedburner.com	14
http://us-w1.rockmelt.com	1
http://aspspider.info	1
http://webcache.googleusercontent.com	1

LAPHP/LAMPSig Talk: Intro to SendGrid - Building a Scalable Email Infrastructure

by SendGrid on Sep 19, 2011

Accessibility

Categories

Upload Details

Usage Rights

6 Embeds 350

Statistics

LAPHP/LAMPSig Talk: Intro to SendGrid - Building a Scalable Email Infrastructure Presentation Transcript