LAPHP/LAMPSig Talk: Intro to SendGrid - Building a Scalable Email Infrastructure
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LAPHP/LAMPSig Talk: Intro to SendGrid - Building a Scalable Email Infrastructure

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Email delivery is a complex and difficult problem, SendGrid makes sure developers never have to deal with that type of pain. Come learn how easy it is to replace your email sending infrastructure ...

Email delivery is a complex and difficult problem, SendGrid makes sure developers never have to deal with that type of pain. Come learn how easy it is to replace your email sending infrastructure with SendGrid and all of the benefits to you and your customers. Then, this question becomes less important: What does it cost you if an email does not get delivered to one of your customers?

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    LAPHP/LAMPSig Talk: Intro to SendGrid - Building a Scalable Email Infrastructure LAPHP/LAMPSig Talk: Intro to SendGrid - Building a Scalable Email Infrastructure Presentation Transcript

    • Learn How SendGridReplaces Your Outbound Email Infrastructure
      Elmer Thomas
      Developer Evangelist
      Elmer.Thomas@SendGrid.com
      Prepared for
      LAMPsig- Los Angeles Web Development User Group
    • About SendGrid
      Founded August 2009
      TechStars 2009 Graduate
      Locations
      Headquarters: Boulder, CO
      Office: Anaheim, CA
      Venture Backed: $5.75 million
      Foundry Group
      Highway 12 Ventures
      Angel Investors
      Dave McClure, Jeff Clavier, David Cohen, Matt Mullenweg, Scott Petry
    • Currently Sending Over2 Billion Emails Every Month for Over 30,000 Customers (and Growing)!
    • What We Believe
      Email is...
      essential to your business
      the best way to communicate with customers
      We want YOU to focus on developing killer apps,
      not building out an email infrastructure.
    • The Problem
      20% of Emails Missing or 
Caught by Spam Filters
    • The Problem
      It is Non-Trivial to Build an Email Infrastructure.
    • Categories of Email
    • Categories of Email
    • Categories of Email
    • Example Transactional Emails
      Facebook & LinkedIn Friend Requests
      Twitter.com Follower Updates
      Shipping Alerts
      Sign Up Verifications / Double Opt-In
    • Why Not DIY?
    • What Does SendGrid Offer?
    • Email Deliverability
      On average, 20% of legitimate emails never reach the inbox.
      SendGrid addresses this problem through a unique combination of technology and best practices:
      Validation via DKIM, SPF and Sender-ID
      Regular reputation monitoring
      Dedicated IP addresses
      Whitelabeling and link customization
      Spam filter testing
      Feedback Loops
      ISP monitoring and deliverability outreach
    • Scalability
      Our cloud infrastructure routinely delivers over a 2 billion emails every month and is ready to scale on demand.
      Whether you need to send 200 emails a day or 200 million emails a day, we adjust dynamically to meet your needs.
      Our infrastructure eliminates the need for you to to predict, provision and maintain mail server capacity.
    • Analytics
      SendGrid provides powerful data and the insight you need to achieve your email objectives.
      Track opens, unique opens, clicks, unsubscribes and more.
      Segment metrics and ROI performance by email type, campaign, or custom categories.
      Monitor deliverability metrics to determine requests, bounces, delivered rates, blocks and spam reports.
    • Integration Options
      Integrate with our SMTP relay or with our robust APIs for custom integration.
      API set includes:
      SMTP: Deliver custom handling instructions for email through a JSON header.
      Web: Deliver custom handling instructions for email through secure REST API.
      Event: Notifies a URL real-time of events such as opens, clicks, bounces, spam reports, and unsubscribes.
      Parse: Parses content and attachments of incoming email and posts it to your web application.
      OEM: Build your own product/service on top of SendGrid’s powerful email infrastructure.
    • Basic SMTP Configuration
    • SMTP API
    • Web API
      Send mail
      Retrieve lists - bounces, unsubscribes, spam reports
      Retrieve statistics – <requests>12342</requests> <bounces>12</bounces> <clicks>10223</clicks> <opens>9992</opens> <spamreports>5</spamreports> <unique_clicks>3</unique_clicks> <unique_opens>6</unique_opens><blocked>7</blocked>
      Pretty much anything that can be manipulated via the website can be done via the API - user profile information, app settings, etc.
    • Event Callbacks
      Array
      (
      [email] => brandon.west@sendgrid.com
      [event] => processed
      )
      Array
      (
      [email] => brandon.west@sendgrid.com
      [response] => 250 2.0.0 OK 1312487387 f25si6410849yhn.68
      [event] => delivered
      )
      Array
      (
      [email] => brandon.west@sendgrid.com
      [event] => open
      )
    • Parsing Incoming Emails
      Point MX record to mx.sendgrid.net
      Define the hostname and callback URI
      Received messages are parsed and POSTed
      [attachments] => 0
      [dkim] => {@gmail.com : pass}
      [subject] => test
      [to] => demo@brandonmwest.com
      [text] => 12
      [from] => Brandon West <brawest@gmail.com>
      [envelope] => {"to":["demo@brandonmwest.com"],"from":"brawest@gmail.com"}
      [charsets] => {"to":"UTF-8","subject":"UTF-8","from":"UTF-8","text":"us-ascii"}
      [SPF] => pass
    • Apps for Enhancing Your Email
      Email to Phone
      Email to Twitter
      Newsletters
      Domain Keys
      Event Notification
      Click Tracking
      Open Tracking
      SPAM Checker
      Google Analytics
      Address Whitelist
      Even More Apps on SendGrid.com
    • What’s New?
      Infrastructure Improvements
      freemail:
      direct: 200 /day
      Heroku: 200 /day
      Rackspace: 40,000 /month
      Softlayer: 25,000 /month
      Lite plan:
      .10 per thousand
    • Superior Customer Support
      Phone, chat, and email support available to all customers:
      Critical Incident Support 24/7
      Weekdays 7am to 7pm Mountain Time Zone
      Extensive Documentation
      Online Knowledge Base
      Active Support Community
    • Q & A
      Contact me at Elmer.Thomas@SendGrid.com when you are ready to go to production and I’ll set you up with a discount.