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ISPs Like It Hot: How to Warm Up an IP

by on Feb 11, 2014

  • 382 views

An IP address is how the Internet Service Providers (ISPs) and other mailbox providers identify legitimate mail senders. A new IP address doesn’t have a reputation score since mail hasn’t been ...

An IP address is how the Internet Service Providers (ISPs) and other mailbox providers identify legitimate mail senders. A new IP address doesn’t have a reputation score since mail hasn’t been sent from it yet and is therefore considered “cold.” So how do you successfully get inboxed with a cold IP with zero reputation? The answer is…warm it up! Our Sr TAMS share why it's important, who needs to do it, their expert tips, and answer live questions from the webcast.

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ISPs Like It Hot: How to Warm Up an IP ISPs Like It Hot: How to Warm Up an IP Presentation Transcript