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Build or Buy? Moving Your Email to the Cloud
 

Build or Buy? Moving Your Email to the Cloud

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Email is deeply woven into the fabric of most organizations, and finding the right solution that supports the entire organization can be challenging, confusing, and frustrating. Join Carly Brantz and ...

Email is deeply woven into the fabric of most organizations, and finding the right solution that supports the entire organization can be challenging, confusing, and frustrating. Join Carly Brantz and Brian O’Neill on December 13th at 2PM EST as they discuss the decision of moving email to the cloud along with special guest StumbleUpon.

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  • Email is a work in progressEmail has many partnersEmail is always on high alertEmail needs to be responsiveEmail experts are neededEmail costs are changing
  • I’m going to give you a quick rundown of the challenges of sending email at scale. I say it’s quick because, well… obviously it’s super easy.
  • Each domain has their own rules and restrictionsMessages per minuteMessages per connectionMessage size limitsNumber of re-trys
  • FurtherEach domain has their own response codes and different interpretations
  • Alsothere are about 45 reputable blacklist providers out there that are utilized by the numerous domains to assist in in providing assurance to their recipients.
  • Alsothere are about 45 reputable blacklist providers out there that are utilized by the numerous domains to assist in in providing assurance to their recipients.
  • And…Enterprises employ spam filters which further restrict email deliverabilityFor instance, as per the most recent Return path studyPostini, the most widely use spam filter, delivers only 23% of email to the inbox
  • Work In progressincreased usage leads to new challenges in maintenance, delivery, and scalabilityNeed to maintain up-time, reliability, and consistencyvery resource intensive requiring dedicated personnel, specialized expertise and monetary commitment to grow and expand.Email has many partnersEmail dependent providers require integration (CRM’s, MAP, etc.)Need email integration specialist to streamline and create efficiencies between multiple platformsincluding directories, applications, mobile, security, collaboration tools like team workspaces and web conferencing
  • Email is always on high-alertEmail security is a constant battleDevelopers struggle to protect their network from malicious mail and criminal activityFirst half of 2012 saw a 56% increase in successful spear phishing attacks and tech companies are most targetedMust be able to rapidly deploy filtering software in order to safeguard systems from nefarious circumstances
  • Email needs to be responsiveRapid deployments of upgrades and migrations are happening at a fast clipDevelopment is charged with designing and executing processes that provide access to new innovation
  • Email experts are neededSpecializations are emerging in the area of delivery, analysis, and security to handle growing complexity of email landscape.The time needed to handle email operations has grownOrganizations without an established email expert on staff lean on own engineering and dev resources to fill gapCost of maintaining in house systems has skyrocketedSMBs and startups who are laser focused on rapid profitability opt for outsourced solutions
  • Email Hardware and Softwarefront loaded costs for hardware and software purchasebe sure to add in licenses, upgrades and ongoing maintenance including power, facility costs and overall operating expenses. (+ Financing costs)
  • Email Hardware and Softwarefront loaded costs for hardware and software purchasebe sure to add in licenses, upgrades and ongoing maintenance including power, facility costs and overall operating expenses. (+ Financing costs)
  • StaffAdd the number of people required to support ALL aspects of your email serviceIncludes IT professionals, email operations, email deliverability experts, and marketingEmail deliverability20% of email goes undeliveredROI implications resulting from poor deliverability (failure is a bad option)Loss of revenue, additional engineering time, hire deliverability specialist if something goes wrong to deal with ISPs
  • Reasons for cloud adoptionCIO Global Cloud Computing Adoption survey says top reasons areBusiness agility, infrastructure cost reduction, reduction in IT management and resources, increased capacity, increased productivitySecurity still serves as gating factor when making move to SaaS solution
  • Reasons for cloud adoptionCIO Global Cloud Computing Adoption survey says top reasons areBusiness agility, infrastructure cost reduction, reduction in IT management and resources, increased capacity, increased productivitySecurity still serves as gating factor when making move to SaaS solution
  • Better cost controlpay as you go models allow you to ramp up on actual need rather than projected needno upfront capital expenseRapid implementation and maintenancehosted email can initiate upgrades and configure software from a central point and deploy it system wide.Access to email deliverability expertsWhen outsourcing email to a reputable provider you get access to expertise that would be hard to find and expensive to hireGreater flexibilityPlenty of room for steady or rapid growth57% of companies say scalability is the primary factor driving cloud adoptionBetter use of internal expertiseDevelopment teams can focus on building better products and protecting networks

  • SendGrid is a cloud-based service that replaces your company’s email infrastructure and provides everything you need to operate a reliable and scalable outbound email delivery system.4 value propositionsDeliverability – [more] email to the inboxMetrics – [better] understand email performanceScalability – email [more] through the cloudFlexibility – [better] solutions through [more] APIs

Build or Buy? Moving Your Email to the Cloud Build or Buy? Moving Your Email to the Cloud Presentation Transcript