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Best of Both Worlds: How SendGrid's Founder and CEO Work Together to Combine Technical and Business Smarts
 

Best of Both Worlds: How SendGrid's Founder and CEO Work Together to Combine Technical and Business Smarts

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Isaac Saldana got started in 2009 with the intention of making email easier for developers and soon found himself running a fast growing company. Faced with all the challenges of running a business, ...

Isaac Saldana got started in 2009 with the intention of making email easier for developers and soon found himself running a fast growing company. Faced with all the challenges of running a business, SendGrid’s founder decided to hire a CEO from the outside to run the company so he could continue to focus on the technical challenges of building a great product. Join SendGrid founder Isaac Saldana and CEO Jim Franklin October 31st, 1:30 PM EST as they break down how they found success by making the technical and business sides of the company work together.

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Best of Both Worlds: How SendGrid's Founder and CEO Work Together to Combine Technical and Business Smarts Best of Both Worlds: How SendGrid's Founder and CEO Work Together to Combine Technical and Business Smarts Presentation Transcript

  • The Best of Both WorldsHow SendGrid’s Founder and CEO Work Together to Combine Technical and Business Smarts Presenters: Jim Franklin and Isaac Saldana 1
  • “Coming together is a beginning; keeping together is progress; working together is success.” -Henry Ford, Founder of Ford Motor Company #SGWebinar
  • SendGrid Overview $27M venture capital raised•Founded July 2009 Series B closed Jan 2012•TechStars graduate (Boulder, CO)•110 employees across 4 offices -HQ: Boulder, CO -R&D: Anaheim, CA / Romania Angel investors include: •  Scott Petry (Founder, Postini) •  Matt Mullenweg (Founder, Wordpress) #SGWebinar
  • Delivering Email at ScaleServing 60,000+ customersSending over 5 billion emailsper monthTransactional and marketingemail solutions #SGWebinar
  • Isaac Saldana: SendGrid Founder, Former CEO • Technical background in Computer Science and Electrical Engineering • Co-Founded themebid.com and notpaul.com in 2006 and 2007. • Moved from California to Boulder in 2009 to found SendGrid • SendGrid CEO from 2009-2011 • Responsible for SendGrid’s Product Vision #SGWebinar
  • Jim Franklin: SendGrid CEO • CEO at Decisioneering from 2003-2007 • GM of the Crystal Ball Business Unit at Oracle. • Former CFO of Vericept Corporation. • Mentor for TechStars and Founder Institute. • Serving as SendGrid CEO since March, 2011 #SGWebinar
  • Use Chat to Submit Your Questions #SGWebinar
  • Isaac:What made you realizeyou needed to bring on aCEO? Did you come tothat realization on yourown or did you have inputfrom other trustedmentors? Use Chat to Submit Your Questions #SGWebinar
  • Jim:How did you get up tospeed on talking aboutemail infrastructure and theindustry in general aftercoming from a differentbackground? Use Chat to Submit Your Questions #SGWebinar
  • Isaac:Was it difficult to turn overthe reigns of thecompany? Use Chat to Submit Your Questions #SGWebinar
  • Jim:How much of a role did yourimpression of Isaac make indeciding to accept the CEOrole? Use Chat to Submit Your Questions #SGWebinar
  • Isaac:When you came up withthe idea for SendGrid,were you thinking mostlyof solving a technicalproblem you hadencountered, or were youdriven by market potential? Use Chat to Submit Your Questions #SGWebinar
  • Jim:How difficult was it to build ateam to support thebusiness side of a companythat was so technicallyfocused? Use Chat to Submit Your Questions #SGWebinar
  • Isaac:What was the process youtook to find the right CEO?Did you interview for therole? Use Chat to Submit Your Questions #SGWebinar
  • Jim:I’ve heard you say beforethat being a CEO is a lonelyjob, why is that? Use Chat to Submit Your Questions #SGWebinar
  • Isaac:Now that you are free fromrunning the company, whatdo you focus on withinSendGrid? Use Chat to Submit Your Questions #SGWebinar
  • Jim:We know that you havebrought the idea of the 4H’sto SendGrid, why are theseso important to you? Use Chat to Submit Your Questions #SGWebinar
  • Jim:What are the top qualitiesthat you feel a good CEOneeds to have? Use Chat to Submit Your Questions #SGWebinar
  • Jim:What are the key areas youkeep an eye on (sales,marketing, development,etc.) and what key indicatordo you look at for eachdepartment? Use Chat to Submit Your Questions #SGWebinar
  • Jim Franklin@jimfranklinIsaac Saldana @isaldana #SGWebinar