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Automate the Next Level of Email Sophistication: Engage the Event API
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Automate the Next Level of Email Sophistication: Engage the Event API

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SendGrid provides a powerful email platform. Customers that take fullest advantage of SendGrid integrate with our Event API to react to unsubscribes, spam reports and other occurrences. This webinar …

SendGrid provides a powerful email platform. Customers that take fullest advantage of SendGrid integrate with our Event API to react to unsubscribes, spam reports and other occurrences. This webinar will examine the features of the Event API and share some simple ways to integrate it into your processes. Harness the full power of SendGrid and reach the next level of email sophistication.

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  • Transcript

    • 1. Engage the Event API Adam DuVander Developer Communications Director July 30, 2013
    • 2. The Plan • The Next Level of Email Sophistication • What is the Event API? • Be Reactive, Be Proactive • Get Started Without Code • Dive Deeper, Integrate More
    • 3. Ged Carroll
    • 4. The Next Level of Email Sophistication
    • 5. What ISPs Like • Low bounce rates • Very few spam complaints • The ratio of invalid emails sent out • Consistent mailing volume
    • 6. Beyond Delivered Does anyone open your email? Does anyone click your email?
    • 7. The Love Button
    • 8. What is the Event API? HTTP POST Imagine SendGrid submitted a form to your website with every important event
    • 9. The Nine* Events * deferred is the ninth event
    • 10. Enable Event Notifications
    • 11. Enable Event Notifications
    • 12. erokism
    • 13. Spam Reports Suppress that address Learn what you can
    • 14. Unsubscribes Suppress that address Update any preferences
    • 15. Bounces Deferred: investigate high numbers Bounce: suppress immediatelyrittyrat
    • 16. Re-Engage Upon Login
    • 17. TeamSnap
    • 18. TeamSnap “A tiny development effort up front led to big time savings and much-improved deliverability numbers.” H. Wade Minter, TeamSnap
    • 19. Melissa P
    • 20. Remove the Unengaged
    • 21. 3-6 Months of Email Zero opens Zero clicks Zero reason to keep sending email
    • 22. What’s Your Preference?
    • 23. 2+ times daily Daily digest Twice a week Weekly Bi-weekly Monthly
    • 24. Re-engage ‘em
    • 25. Spam report Unsubscribe Bounce Open Click Dosomethingnow Dosomethingmaybe
    • 26. Get Started Without Code
    • 27. Keen IO
    • 28. Keen IO
    • 29. Embarke
    • 30. Embarke
    • 31. Customer.io
    • 32. ZenLytics
    • 33. ZenLytics
    • 34. Tempo-DB
    • 35. Dive Deeper, Integrate More Explore Dive
    • 36. Anatomy of a Single Event { "timestamp": "1234567890", "sg_event_id": "5555", "email": "adam@example.com", "event": "click", "url": "http://sendgrid.com", "unique_args": { "user_id": "1123" }, "category": ["trial", "daily"] }
    • 37. The Savvy Salesperson
    • 38. The Testing Tinkerer
    • 39. The Metrics Missionary
    • 40. The Super Segmenter Beta-J

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