Automate the Next Level of Email Sophistication: Engage the Event API

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SendGrid provides a powerful email platform. Customers that take fullest advantage of SendGrid integrate with our Event API to react to unsubscribes, spam reports and other occurrences. This webinar will examine the features of the Event API and share some simple ways to integrate it into your processes. Harness the full power of SendGrid and reach the next level of email sophistication.

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  • Automate the Next Level of Email Sophistication: Engage the Event API

    1. 1. Engage the Event API Adam DuVander Developer Communications Director July 30, 2013
    2. 2. The Plan • The Next Level of Email Sophistication • What is the Event API? • Be Reactive, Be Proactive • Get Started Without Code • Dive Deeper, Integrate More
    3. 3. Ged Carroll
    4. 4. The Next Level of Email Sophistication
    5. 5. What ISPs Like • Low bounce rates • Very few spam complaints • The ratio of invalid emails sent out • Consistent mailing volume
    6. 6. Beyond Delivered Does anyone open your email? Does anyone click your email?
    7. 7. The Love Button
    8. 8. What is the Event API? HTTP POST Imagine SendGrid submitted a form to your website with every important event
    9. 9. The Nine* Events * deferred is the ninth event
    10. 10. Enable Event Notifications
    11. 11. Enable Event Notifications
    12. 12. erokism
    13. 13. Spam Reports Suppress that address Learn what you can
    14. 14. Unsubscribes Suppress that address Update any preferences
    15. 15. Bounces Deferred: investigate high numbers Bounce: suppress immediatelyrittyrat
    16. 16. Re-Engage Upon Login
    17. 17. TeamSnap
    18. 18. TeamSnap “A tiny development effort up front led to big time savings and much-improved deliverability numbers.” H. Wade Minter, TeamSnap
    19. 19. Melissa P
    20. 20. Remove the Unengaged
    21. 21. 3-6 Months of Email Zero opens Zero clicks Zero reason to keep sending email
    22. 22. What’s Your Preference?
    23. 23. 2+ times daily Daily digest Twice a week Weekly Bi-weekly Monthly
    24. 24. Re-engage ‘em
    25. 25. Spam report Unsubscribe Bounce Open Click Dosomethingnow Dosomethingmaybe
    26. 26. Get Started Without Code
    27. 27. Keen IO
    28. 28. Keen IO
    29. 29. Embarke
    30. 30. Embarke
    31. 31. Customer.io
    32. 32. ZenLytics
    33. 33. ZenLytics
    34. 34. Tempo-DB
    35. 35. Dive Deeper, Integrate More Explore Dive
    36. 36. Anatomy of a Single Event { "timestamp": "1234567890", "sg_event_id": "5555", "email": "adam@example.com", "event": "click", "url": "http://sendgrid.com", "unique_args": { "user_id": "1123" }, "category": ["trial", "daily"] }
    37. 37. The Savvy Salesperson
    38. 38. The Testing Tinkerer
    39. 39. The Metrics Missionary
    40. 40. The Super Segmenter Beta-J

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