“Painted” on: 8th September 2010




 Inspiration from a bus
   drive in Bratislava
                  OR
“Why Design is ev...
“Design hunt”
 has started
  in the bus
    @ 9 am
When,
  I have
  almost
ended up
like this
So, in order to catch my
 bus I did not have time




To buy “normal ticket”…
But , I got into the
        bus!

As I was aware about
another ticket option:

 SMS Ticket
I was sure that number
  for SMS ticket will be
       inside bus.
This is what
   I have
 witnessed
Sticker
    with
information
 about SMS
   Ticket
Was visible
 only from
 OUTSIDE?!
I pondered:

  “Who is usually
buying SMS Ticket?”
                  (which costs 0,80 EUR)




Compared to 0,50 EUR for “...
I believe
these people
   do buy
 SMS Tickets
plus “late me” today morning ;-)
SO, how are we
suppose to read info
 from the front bus
door before getting
    into the bus?
Placement of
Sticker with
     Info
About SMS Ticket
       =
     #Fail
BUT
As I am not
 person who
  gives up.
    I tried
to “read out”
 required no.
   for SMS
 Ticket even
 backwards…
I could not
read a thing
Look at a “design”
 of that already
  wrongly placed
     sticker.
instructions
with numbers
What is the most
 important piece
   of information
“late” passengers
    are seeking?
I believe it is
  the number
 And instructions for
  buying SMS Ticket
…this is what you
          will “get”….



                 instructions
                 with numbers
I believe that small
details (can) make a big
       difference
     in customer’s
    experience of a
 service or product.
Let me propose
   following:
to Bratislava’s public
transport authority
#1

Redesign stickers, so
 the most important
  information will be
 visible from “miles”
#2

  Place “new” stickers
 with information about
        SMS Ticket
to various visible places
      INSIDE the bus
I believe that those
 2 simple actions will
    protect your
      passengers
         from
sudden rises of
   blood pressure
           &
adrenaline overdoses
          ;-)
I wish you to have ALWAYS a




    Bon Voyage!
Thank you!




“Life Is Super Cool”




    www.ivanasendecka.com
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Design Is Everywhere

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Design Is Everywhere

  1. 1. “Painted” on: 8th September 2010 Inspiration from a bus drive in Bratislava OR “Why Design is everywhere” By: @IvanaSendecka
  2. 2. “Design hunt” has started in the bus @ 9 am
  3. 3. When, I have almost ended up like this
  4. 4. So, in order to catch my bus I did not have time To buy “normal ticket”…
  5. 5. But , I got into the bus! As I was aware about another ticket option: SMS Ticket
  6. 6. I was sure that number for SMS ticket will be inside bus.
  7. 7. This is what I have witnessed
  8. 8. Sticker with information about SMS Ticket Was visible only from OUTSIDE?!
  9. 9. I pondered: “Who is usually buying SMS Ticket?” (which costs 0,80 EUR) Compared to 0,50 EUR for “normal ticket”
  10. 10. I believe these people do buy SMS Tickets
  11. 11. plus “late me” today morning ;-)
  12. 12. SO, how are we suppose to read info from the front bus door before getting into the bus?
  13. 13. Placement of Sticker with Info About SMS Ticket = #Fail
  14. 14. BUT
  15. 15. As I am not person who gives up. I tried to “read out” required no. for SMS Ticket even backwards…
  16. 16. I could not read a thing
  17. 17. Look at a “design” of that already wrongly placed sticker.
  18. 18. instructions with numbers
  19. 19. What is the most important piece of information “late” passengers are seeking?
  20. 20. I believe it is the number And instructions for buying SMS Ticket
  21. 21. …this is what you will “get”…. instructions with numbers
  22. 22. I believe that small details (can) make a big difference in customer’s experience of a service or product.
  23. 23. Let me propose following: to Bratislava’s public transport authority
  24. 24. #1 Redesign stickers, so the most important information will be visible from “miles”
  25. 25. #2 Place “new” stickers with information about SMS Ticket to various visible places INSIDE the bus
  26. 26. I believe that those 2 simple actions will protect your passengers from
  27. 27. sudden rises of blood pressure & adrenaline overdoses ;-)
  28. 28. I wish you to have ALWAYS a Bon Voyage!
  29. 29. Thank you! “Life Is Super Cool” www.ivanasendecka.com

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