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SOCIAL NETWORKING

INTRO

www.nptechforgood.com

BUSINESS EDITION
November 20, 2013

Presented By
Sena Loyd, @Two Digital ...
WHAT IS SOCIAL
NETWORKING ?
THE USE OF DEDICATED WEBSITES AND
APPLICATIONS TO COMMUNICATE
INFORMALLY WITH OTHER USERS, OR ...
More than 15 million brands,
businesses and organizations have
Facebook pages. And, 2.6 million
companies have pages on
Li...
Facebook users share 2.5 billion
pieces of content per day.
Genuinely compelling content is
the only way for brands to cut...
Daily engagement rates on Twitter
tend to decline after the third
Tweet. So, make your first few
tweets count.

Socialbank...
40% of Twitter users are passive
participants. In other words, nearly
half of the 500 million plus
registered users don’t ...
27% of online time is spent on social
media sites. The single most
popular online usage category.

Experian
2013
Instagram has now eclipsed the 150
million user milestone. 60% of users
are from outside the USA.

Forbes
2013
The fastest growing demographic
on Twitter is the 55-64 year old age
bracket. This demographic has
grown by 79% since 2012...
53% of people recommend
products in their Tweets. But,
brands take an average of six hours
to respond to direct questions ...
LinkedIn is nearly three times as
effective for lead generation as
Twitter and Facebook. And, two
new users join LinkedIn ...
TOTAL USERS
as of 2013

1.5 Billion +

Facebook

500 Million +

Twitter

238 Million +

LinkedIn

130 Million +

Instagram...
FACEBOOK
23% of Facebook user’s check their accounts more than 5 times a day.
74% of marketers believe Facebook is importa...
TWITTER
28% of Retweets are due to inclusion of “please RT!”
60% of Twitter users access it from mobile.
208 is average nu...
LINKEDIN
27% users access LinkedIn though their mobile.
42% update their profile information regularly.
50% of LinkedIn us...
INSTAGRAM
16 Billion photos uploaded.
An average user on Instagram has 40 photos.
More than

‘MTV’ is the most followed br...
Other Social Media
Google+ = 500 Million+ Users, over 67% male users.
Pinterest = 70 Million+ Users, over 69% female users...
FACEBOOK
TWITTER
LINKEDIN
INSTAGRAM
Social Media facts, figures, numbers and statistics of 2013
Digital Insights 2013
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Social Networking Intro

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Social Networking Intro

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Transcript of "Social Networking Intro"

  1. 1. SOCIAL NETWORKING INTRO www.nptechforgood.com BUSINESS EDITION November 20, 2013 Presented By Sena Loyd, @Two Digital Learning Center Manager, Carson City Library sloyd@carson.org, 775-887-2244 x1018
  2. 2. WHAT IS SOCIAL NETWORKING ? THE USE OF DEDICATED WEBSITES AND APPLICATIONS TO COMMUNICATE INFORMALLY WITH OTHER USERS, OR TO FIND PEOPLE WITH SIMILAR INTERESTS TO ONESELF.
  3. 3. More than 15 million brands, businesses and organizations have Facebook pages. And, 2.6 million companies have pages on LinkedIn. VentureBeat and MobileMarkingWatch 2013
  4. 4. Facebook users share 2.5 billion pieces of content per day. Genuinely compelling content is the only way for brands to cut through the noise. Nielson 2013
  5. 5. Daily engagement rates on Twitter tend to decline after the third Tweet. So, make your first few tweets count. Socialbankers.com 2013
  6. 6. 40% of Twitter users are passive participants. In other words, nearly half of the 500 million plus registered users don’t Tweet but watch others Tweet. Statisticsbrain.com 2013
  7. 7. 27% of online time is spent on social media sites. The single most popular online usage category. Experian 2013
  8. 8. Instagram has now eclipsed the 150 million user milestone. 60% of users are from outside the USA. Forbes 2013
  9. 9. The fastest growing demographic on Twitter is the 55-64 year old age bracket. This demographic has grown by 79% since 2012. BufferApp.com 2013
  10. 10. 53% of people recommend products in their Tweets. But, brands take an average of six hours to respond to direct questions on Twitter. Socialnomics 2013
  11. 11. LinkedIn is nearly three times as effective for lead generation as Twitter and Facebook. And, two new users join LinkedIn every second. Topdogsocialmedia.com 2013
  12. 12. TOTAL USERS as of 2013 1.5 Billion + Facebook 500 Million + Twitter 238 Million + LinkedIn 130 Million + Instagram Social Media facts, figures, numbers and statistics of 2013 Digital Insights 2013
  13. 13. FACEBOOK 23% of Facebook user’s check their accounts more than 5 times a day. 74% of marketers believe Facebook is important for their lead generation strategy. 75% of possible engagement a post gets in its first 5 hours. 350 Million photos are uploaded every day. There are over 10 Million Facebook apps so far. Social Media facts, figures, numbers and statistics of 2013 Digital Insights 2013
  14. 14. TWITTER 28% of Retweets are due to inclusion of “please RT!” 60% of Twitter users access it from mobile. 208 is average number of Tweets per account. On an average, over 400 Million tweets are sent a day. Approx 20 Million user accounts are fake. Twitter’s fastest growing age demographic is 55-64 year old, registering an increase in active users of 79%. Social Media facts, figures, numbers and statistics of 2013 Digital Insights 2013
  15. 15. LINKEDIN 27% users access LinkedIn though their mobile. 42% update their profile information regularly. 50% of LinkedIn users have their Bachelor’s of Graduate degree. 81% of users at least belong to one group. Over 3 Million LinkedIn Company Pages. Over 1 Billion LinkedIn endorsements. Total number of LinkedIn groups are 1.5 million. Social Media facts, figures, numbers and statistics of 2013 Digital Insights 2013
  16. 16. INSTAGRAM 16 Billion photos uploaded. An average user on Instagram has 40 photos. More than ‘MTV’ is the most followed brand on Instagram with over 1.2 Million followers. 8000 users like a photo. Instagram gets 1000 comments per second. Over 5 Million videos being shared with 24 hrs of launch. More than 5 Million photos uploaded every day. Every second Social Media facts, figures, numbers and statistics of 2013 Digital Insights 2013
  17. 17. Other Social Media Google+ = 500 Million+ Users, over 67% male users. Pinterest = 70 Million+ Users, over 69% female users. YouTube = 1 Billion+ Users, over 63% male users. Tumblr = 300 Million+ Users. Social Media facts, figures, numbers and statistics of 2013 Digital Insights 2013
  18. 18. FACEBOOK TWITTER LINKEDIN INSTAGRAM Social Media facts, figures, numbers and statistics of 2013 Digital Insights 2013
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