Internet Connection: given access to anyone, anywhere. It doesn’t matter where in the world you are, or your background, age, whether you are rich or poor. Everyone has equal access to empowerment. I would go on and on and on about how the internet and ability to search impacts the individual, but let’s talk about the shift to the individual impacts brands.
The success that SEARCH has brought in both Branding and Direct Response through on-line media management has driven the innovation by the Engines to create on-line Platforms for cross channel marketing.
These Platforms give Media Manager’s 1 tool & set of rules to utilize and bring to the buying process better insight into the correlation between media channels. Because Engines have worked hard to produce APIs, Agencies & Technology companies have been able to build Bid Mgt Tools with 1 set of Rules and Interface. Open APIs will transform display and other forms of media buying to become search like (auction Based) “Search Type Dynamics”. Extending the Accountability, Efficiency and Optimization from Search Engine Marketing to the entire Market. This drives the prominence for SEMs, for bringing credibility to media buying. THIS IS EXCITING:. Our knowledge and Tools are transforming the way media will be bought and sold in the future.
We are just now starting to see this transformation with Display buying. Efficiencies are gained when breaking down the silo’s with Search and Display and Collaborating amongst advertisers divisions and agencies.
Program Management Program Management of Digital Integration: With the integration of all digital assets across an advertisers many stakeholders (business units, locations globally, services, budgets, and multiple agencies has to be sorted out. ) Who will drive the program management of collecting stakeholder goals and objectives and ensure the efficiencies of integrating digital assets and advertising supports the overall corporate vision? Search Agencies can drive this process through Program Mgt.
Sempo Asia Tour: Mumbai Future Of Search
The Future of Search<br />Monday,
June 15, 2009<br />Jeffrey Pruitt<br />Chairman, Search Engine Marketing <br />Professionals Organization (SEMPO)<br />Special thanks to: <br />Vivek Bhargava, SEMPO Member <br />CONVONIX<br />
Agenda<br />A New Digital Paradigm
for Agency Collaboration<br />The Market Opportunity for Search <br />Evolution of Search<br />Digital Asset Optimization<br />Performance Media<br />Brand and Agency Model, The New Ecosystem <br />Quick Video http://www.youtube.com/watch?v=Mmz5qYbKsvM<br />
Brand, Sales, Leads and Traffic
Are Top Objectives of Paid Placement Programs Among Advertisers<br />"What is your company using search engine marketing to accomplish?" <br />Source: Search Engine Marketing Professional Organization survey of SEM agencies and advertisers, Nov 08-Jan 09. Global Results. Advertisers n=317<br />
Advertising Platforms<br />Ad Platforms include:
APT, Google Adwords, AdCenter<br />The digitization of all content will lead to new advertising methods across multiple forms of content.<br />Advertising platforms will be utilized to manage cross channel campaigns “Performance Media”<br />
Search Engine Marketing Professional Organization
(SEMPO) Mission: SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it<br />Our purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.<br />