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Advanced SEO:  An Assortment of Tools, Tips & Tactics Stephan Spencer Founder, Netconcepts; Co-Author, Art of SEO
Who Am I? ,[object Object],[object Object],[object Object],[object Object],© 2009  Stephan M Spencer  Netconcepts  www.netconcepts.com  [email_address]
Stephan Spencer - SEMPO Atlanta.  October 1, 2010.  Topic: Advanced SEO
A Blog is an Asset My daughter, blogger & SEO. $5 - $30 / day passive income. Started when she was 14. SEO: So simple even a child can do it!
Making Assumptions about Customer Vocabulary? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Soovle.com
Soovle.com
Soovle.com
Soovle.com
Keyword Brainstorming ,[object Object],[object Object],[object Object],[object Object]
Soovle.com
Soovle.com
Soovle.com
Soovle.com
Soovle.com
Soovle.com
 
Use the Tools Properly ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
Don’t Cannibalize Organic w/ Paid ,[object Object]
http://searchengineland.com/organic-search-paid-search-are-they-synergistic-or-cannibalistic-36444
SEO Should Drive Your Social Media Strategy ,[object Object],[object Object],[object Object]
http://searchengineland.com/the-social-media-underground-22030
 
 
 
 
 
Watch Out for Duplicate Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Canonical Tag Misfires ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stephan Spencer - SEMPO Atlanta.  October 1, 2010.  Topic: Advanced SEO
Stephan Spencer - SEMPO Atlanta.  October 1, 2010.  Topic: Advanced SEO
Stephan Spencer - SEMPO Atlanta.  October 1, 2010.  Topic: Advanced SEO
Stephan Spencer - SEMPO Atlanta.  October 1, 2010.  Topic: Advanced SEO
Stephan Spencer - SEMPO Atlanta.  October 1, 2010.  Topic: Advanced SEO
Stephan Spencer - SEMPO Atlanta.  October 1, 2010.  Topic: Advanced SEO
Stephan Spencer - SEMPO Atlanta.  October 1, 2010.  Topic: Advanced SEO
Stephan Spencer - SEMPO Atlanta.  October 1, 2010.  Topic: Advanced SEO
Stephan Spencer - SEMPO Atlanta.  October 1, 2010.  Topic: Advanced SEO
XML Sitemaps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Robots.txt ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Robots.txt ,[object Object],[object Object],Tip: This will block all bots from your entire site User-agent: * Disallow: / Are you  sure  that’s what you want?
Rewrite Spider-Unfriendly URLs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Eliminate the Low- (or No) Value Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
URL Testing & Iterative Optimization ,[object Object],[object Object]
URL Testing & Iterative Optimization ,[object Object],[object Object],[object Object],[object Object]
URL Testing & Iterative Optimization ,[object Object],[object Object]
Stephan Spencer - SEMPO Atlanta.  October 1, 2010.  Topic: Advanced SEO
Tune Your Internal Linking Structure ,[object Object],[object Object],[object Object],[object Object]
Run SEO Tests ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An Example Experiment ,[object Object],[object Object],[object Object],[object Object]
SEO Metrics ,[object Object],[object Object],[object Object],[object Object]
Sample KPIs Page Yield & Keyword Yield
SEO Metrics ,[object Object],[object Object],[object Object]
Score Your SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Covario Organic Search Insight
Real-Time Feedback ,[object Object],[object Object],[object Object]
Scribe for WordPress
Real-Time Feedback on Content Compendium Blogware: analyzes the blog post’s keyword strength on-the-fly
Nonperforming Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Non-performing pages report, sorted by crawler activity
SEO Metrics ,[object Object],[object Object],[object Object],[object Object]
Don’t Buy into SEO Myths ,[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t Buy into SEO Myths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http://searchengineland.com/36-seo-myths-that-wont-die-but-need-to-40076
http://searchengineland.com/36-more-seo-myths-that-wont-die-but-need-to-41999
http://searchengineland.com/seo-myths-reloaded-clarifcations-consensus-and-controversy-41816
Let’s apply our knowledge to a real-world scenario...
Here’s a super-important home page (PageRank 9)
What’s up with the weak navigation?
The lack of strong text-based navigation is a real missed opportunity
Contrast this with the strong text nav on Yahoo’s home page
Great that these are text links. Bad that these are uber-generic keywords.
What’s the keyword focus?
Google AdWords Keyword Tool https://adwords.google.com/select/KeywordToolExternal
Sort by search volume and switch to exact match
CTR: ~40% ~10% ~9% ~5%
http://siteexplorer.search.yahoo.com
 
 
 
The SEO power of WordPress.com lies with their community. Let’s pick one of their blogs...
Everything looks copasetic until you dig deeper...
Duplicate content & canonicalization issues
Uh oh. The redirect is a 302 instead of a 301, which doesn’t pass PageRank
Now What? ,[object Object],[object Object],[object Object],[object Object]

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Stephan Spencer - SEMPO Atlanta. October 1, 2010. Topic: Advanced SEO

Editor's Notes

  1. Application Development with SQL Server 2005 and Visual Studio 2005