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Stephan Spencer - SEMPO Atlanta. October 1, 2010. Topic: Advanced SEO
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Stephan Spencer - SEMPO Atlanta. October 1, 2010. Topic: Advanced SEO
1.
Advanced SEO:
An Assortment of Tools, Tips & Tactics Stephan Spencer Founder, Netconcepts; Co-Author, Art of SEO
2.
4.
A Blog is
an Asset My daughter, blogger & SEO. $5 - $30 / day passive income. Started when she was 14. SEO: So simple even a child can do it!
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6.
Soovle.com
7.
Soovle.com
8.
Soovle.com
9.
Soovle.com
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11.
Soovle.com
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Soovle.com
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Soovle.com
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Soovle.com
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Soovle.com
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Soovle.com
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http://searchengineland.com/organic-search-paid-search-are-they-synergistic-or-cannibalistic-36444
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http://searchengineland.com/the-social-media-underground-22030
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Sample KPIs Page
Yield & Keyword Yield
58.
59.
60.
Covario Organic Search
Insight
61.
62.
Scribe for WordPress
63.
Real-Time Feedback on
Content Compendium Blogware: analyzes the blog post’s keyword strength on-the-fly
64.
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Non-performing pages report,
sorted by crawler activity
66.
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68.
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http://searchengineland.com/36-seo-myths-that-wont-die-but-need-to-40076
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http://searchengineland.com/36-more-seo-myths-that-wont-die-but-need-to-41999
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http://searchengineland.com/seo-myths-reloaded-clarifcations-consensus-and-controversy-41816
72.
Let’s apply our
knowledge to a real-world scenario...
73.
Here’s a super-important
home page (PageRank 9)
74.
What’s up with
the weak navigation?
75.
The lack of
strong text-based navigation is a real missed opportunity
76.
Contrast this with
the strong text nav on Yahoo’s home page
77.
Great that these
are text links. Bad that these are uber-generic keywords.
78.
What’s the keyword
focus?
79.
Google AdWords Keyword
Tool https://adwords.google.com/select/KeywordToolExternal
80.
Sort by search
volume and switch to exact match
81.
CTR: ~40% ~10%
~9% ~5%
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http://siteexplorer.search.yahoo.com
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The SEO power
of WordPress.com lies with their community. Let’s pick one of their blogs...
87.
Everything looks copasetic
until you dig deeper...
88.
Duplicate content &
canonicalization issues
89.
Uh oh. The
redirect is a 302 instead of a 301, which doesn’t pass PageRank
90.
Editor's Notes
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