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Sempo mobile razorfish

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Transcript

  • 1. mobile search: beyond the portal
    • MARCH 2011
  • 2.  
  • 3. WILL MOBILE SEARCH HAVE AN IMPACT?
    • “ On the desktop search is where it’s at; that’s where the money is. But on a mobile device search hasn’t happened. Search is not where it’s at, people are not searching on a mobile device like they do on the desktop. ”
    • - Prominent Technology Company CEO
  • 4. COULD MOBILE SEARCH SURPASS DESKTOP?
  • 5. LET’S SEARCH
  • 6. WHAT SHOULD WE SEARCH FOR?
  • 7. TOP RESULTS: MOBILE SEARCH IS PROMINENT
    • Even before I opened the browser I noticed several search portal apps
  • 8. CHANGE KEYWORDS: SEARCH DOMINATES MOBILE
    • Media
    Restaurants Travel Search Locating Search Shopping Search When I looked again at my most used apps; search functionality was the constant
  • 9. MORE RESULTS: PROVE IT IS UBIQUITOUS
    • Biggest surprise was that I had not one but two bathroom search applications
  • 10.  
  • 11. A SEARCH BAR PLUGIN FOR THE WORLD?
  • 12. WE ARE AT AN INFLECTION POINT
  • 13.  
  • 14. CONSUMERS VALUES ONE THING THE MOST… time
  • 15. Mobile has made everything more spontaneous
  • 16.  
  • 17.  
  • 18. IT IS HARD, AND HARD IS GOOD
  • 19.  
  • 20. © 2011 Razorfish. All Rights Reserved.
  • 21. Emerging human behaviors matter IN THE WWW OF PEOPLE,
  • 22. A RETURN TO A FAMILIAR PROCESS A B
  • 23. OLD Focus on platforms that circumvent talent and scale operational efficiency NEW Focus on supporting culture and talent cable of capitalizing on new undefined benefits of a searchable world
  • 24. SCALE ENGAGEMENT TARGETING MEASUREMENT VIRAL SHARING TRANSACTION
  • 25.