1. mobile search: beyond the portal <ul><li>MARCH 2011 </li></ul>
3. WILL MOBILE SEARCH HAVE AN IMPACT? <ul><li>“ On the desktop search is where it’s at; that’s where the money is. But on a mobile device search hasn’t happened. Search is not where it’s at, people are not searching on a mobile device like they do on the desktop. ” </li></ul><ul><li>- Prominent Technology Company CEO </li></ul>
4. COULD MOBILE SEARCH SURPASS DESKTOP?
5. LET’S SEARCH
6. WHAT SHOULD WE SEARCH FOR?
7. TOP RESULTS: MOBILE SEARCH IS PROMINENT <ul><li>Even before I opened the browser I noticed several search portal apps </li></ul>
8. CHANGE KEYWORDS: SEARCH DOMINATES MOBILE <ul><li>Media </li></ul>Restaurants Travel Search Locating Search Shopping Search When I looked again at my most used apps; search functionality was the constant
9. MORE RESULTS: PROVE IT IS UBIQUITOUS <ul><li>Biggest surprise was that I had not one but two bathroom search applications </li></ul>