Your SlideShare is downloading. ×
0
Sempo mobile razorfish
Sempo mobile razorfish
Sempo mobile razorfish
Sempo mobile razorfish
Sempo mobile razorfish
Sempo mobile razorfish
Sempo mobile razorfish
Sempo mobile razorfish
Sempo mobile razorfish
Sempo mobile razorfish
Sempo mobile razorfish
Sempo mobile razorfish
Sempo mobile razorfish
Sempo mobile razorfish
Sempo mobile razorfish
Sempo mobile razorfish
Sempo mobile razorfish
Sempo mobile razorfish
Sempo mobile razorfish
Sempo mobile razorfish
Sempo mobile razorfish
Sempo mobile razorfish
Sempo mobile razorfish
Sempo mobile razorfish
Sempo mobile razorfish
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Sempo mobile razorfish

874

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
874
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
22
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. mobile search: beyond the portal <ul><li>MARCH 2011 </li></ul>
  • 2.  
  • 3. WILL MOBILE SEARCH HAVE AN IMPACT? <ul><li>“ On the desktop search is where it’s at; that’s where the money is. But on a mobile device search hasn’t happened. Search is not where it’s at, people are not searching on a mobile device like they do on the desktop. ” </li></ul><ul><li>- Prominent Technology Company CEO </li></ul>
  • 4. COULD MOBILE SEARCH SURPASS DESKTOP?
  • 5. LET’S SEARCH
  • 6. WHAT SHOULD WE SEARCH FOR?
  • 7. TOP RESULTS: MOBILE SEARCH IS PROMINENT <ul><li>Even before I opened the browser I noticed several search portal apps </li></ul>
  • 8. CHANGE KEYWORDS: SEARCH DOMINATES MOBILE <ul><li>Media </li></ul>Restaurants Travel Search Locating Search Shopping Search When I looked again at my most used apps; search functionality was the constant
  • 9. MORE RESULTS: PROVE IT IS UBIQUITOUS <ul><li>Biggest surprise was that I had not one but two bathroom search applications </li></ul>
  • 10.  
  • 11. A SEARCH BAR PLUGIN FOR THE WORLD?
  • 12. WE ARE AT AN INFLECTION POINT
  • 13.  
  • 14. CONSUMERS VALUES ONE THING THE MOST… time
  • 15. Mobile has made everything more spontaneous
  • 16.  
  • 17.  
  • 18. IT IS HARD, AND HARD IS GOOD
  • 19.  
  • 20. © 2011 Razorfish. All Rights Reserved.
  • 21. Emerging human behaviors matter IN THE WWW OF PEOPLE,
  • 22. A RETURN TO A FAMILIAR PROCESS A B
  • 23. OLD Focus on platforms that circumvent talent and scale operational efficiency NEW Focus on supporting culture and talent cable of capitalizing on new undefined benefits of a searchable world
  • 24. SCALE ENGAGEMENT TARGETING MEASUREMENT VIRAL SHARING TRANSACTION
  • 25.  

×