“ On the desktop search is where it’s at; that’s where the money is. But on a mobile device search hasn’t happened. Search is not where it’s at, people are not searching on a mobile device like they do on the desktop. ”
- Prominent Technology Company CEO
COULD MOBILE SEARCH SURPASS DESKTOP?
WHAT SHOULD WE SEARCH FOR?
TOP RESULTS: MOBILE SEARCH IS PROMINENT
Even before I opened the browser I noticed several search portal apps
CHANGE KEYWORDS: SEARCH DOMINATES MOBILE
Restaurants Travel Search Locating Search Shopping Search When I looked again at my most used apps; search functionality was the constant
MORE RESULTS: PROVE IT IS UBIQUITOUS
Biggest surprise was that I had not one but two bathroom search applications