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The Future of Search & Social by Hallie Janssen, Anvil Media, Inc.
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The Future of Search & Social by Hallie Janssen, Anvil Media, Inc.

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Part of The Future of Search speaker panel at Innotech Oregon's eMarketing Summit 2011. Speaker panel sponsored by SEMpdx.

Part of The Future of Search speaker panel at Innotech Oregon's eMarketing Summit 2011. Speaker panel sponsored by SEMpdx.

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  • One on one or group sessionsDevelopersMarketersExecutives
  • One on one or group sessionsDevelopersMarketersExecutives
  • One on one or group sessionsDevelopersMarketersExecutives
  • How does social media fit in to your company?How is it viewed in terms of relevancy?Do you need to make a case for social media’s ROI?Are employees already active on Facebook? Twitter? LinkedIn?
  • One on one or group sessionsDevelopersMarketersExecutives
  • One on one or group sessionsDevelopersMarketersExecutives
  • Transcript

    • 1. Future of Search & Social
      Hallie Janssen
      Vice President
      Anvil Media, Inc.
      @Hallie_janssen
      hallie@anvilmediainc.com
    • 2. What Are You Going to Learn in 10 mins?
      What does social & search have to do with each other?
      How social impacts search?
      What in particular impacts search?
      How to optimize for social?
    • 3.
    • 4. Universal Search
    • 5. Realtime Search
    • 6. Bing Social & Bing Likes
    • 7. YouTube
    • 8. Links to Content Shared on Social
    • 9. Definition
      IP Address & C-Block
    • 10. Can You Define That For Me? WTF?
      IP Address & C-Block:
      173.12.176.185
      Root Domain:
      www.anvilmediainc.com
      www.anvilmediainc.com/search-engine-marketing-resources/free-white-papers
    • 11. Internal Marketing
    • 12. Internal Marketing
    • 13. Social Signals?
      Facebook Likes
      Facebook Shares
      Facebook Comments
      Tweets To URL
      Google Buzz Shares – Google +1
    • 14. Google +1
      • Personalized Annotations
      • 15. Organic and PPC Ads
      • 16. Not factored in quality score
      • 17. Increases CTR
      • 18. Social signal in ranking algo
      • 19. No organic visibility into #’s
      • 20. Coming soon! PPC reporting
      • 21. Coming soon! +1 on other sites
    • Google +1 For Your Site
      https://services.google.com/fb/forms/plusonesignup/
    • 22. Profile Optimization
    • 23. Video and Image Optimization
      Use keywords in your file name
      Use keywords in your title
      Use keywords in your description
      Use keywords in links to your files
      Use keywords in alt tags
      Use keywords in your tags
      Use keywords on the page
      Use keywords…everywhere
    • 24. Page Optimization
      Use keywords in your title tags
      Use a meta description with keywords
      Include call to action in meta description
      Page load time (tool: Yslow)
      Canonicalization (no duplicate content)
    • 25. Keyword Research Sources
      The Sites I’m mentioning in a minute…
      Your site log files (Google Analytics)
      Competitor Sites
      Your social media monitoring tools (Radian6)
      Your copy
      Your PPC campaigns
      Trades
    • 26. Twitter Keyword Tools
    • 27. Twitter Keyword Tools - Hashtags
    • 28. Facebook & Twitter Ads
      Facebook Ads & Twitter Promoted Accounts and Promoted Tweets
    • 29. YouTube Keyword Tools
      Don’t forget these 2:
      *YouTube Insights
      *Traffic from YouTube
      to your site
    • 30. Delicious Keyword Tool: Tagging
    • 31. All in One Keyword Tool
    • thank you!hallie@anvilmediainc.com@hallie_janssen