Future of Search & Social <br />Hallie Janssen<br />Vice President<br />Anvil Media, Inc.  <br />@Hallie_janssen<br />hall...
What Are You Going to Learn in 10 mins?<br />What does social & search have to do with each other?<br />How social impacts...
Universal Search<br />
Realtime Search<br />
Bing Social & Bing Likes<br />
YouTube<br />
Links to Content Shared on Social<br />
Definition<br />IP Address & C-Block<br />
Can You Define That For Me? WTF?<br />IP Address & C-Block: <br />173.12.176.185<br />Root Domain: <br />www.anvilmediainc...
Internal Marketing<br />
Internal Marketing<br />
Social Signals?<br />Facebook Likes<br />Facebook Shares<br />Facebook Comments<br />Tweets To URL<br />Google Buzz Shares...
Google +1<br /><ul><li>Personalized Annotations
Organic and PPC Ads
Not factored in quality score
Increases CTR
Social signal in ranking algo
No organic visibility into #’s
Coming soon! PPC reporting
Coming soon! +1 on other sites</li></li></ul><li>Google +1 For Your Site<br />https://services.google.com/fb/forms/plusone...
Profile Optimization<br />
Video and Image Optimization<br />Use keywords in your file name<br />Use keywords in your title<br />Use keywords in your...
Page Optimization<br />Use keywords in your title tags<br />Use a meta description with keywords <br />Include call to act...
Keyword Research Sources<br />The Sites I’m mentioning in a minute…<br />Your site log files (Google Analytics)<br />Compe...
Twitter Keyword Tools<br />
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The Future of Search & Social by Hallie Janssen, Anvil Media, Inc.

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Part of The Future of Search speaker panel at Innotech Oregon's eMarketing Summit 2011. Speaker panel sponsored by SEMpdx.

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  • One on one or group sessionsDevelopersMarketersExecutives
  • One on one or group sessionsDevelopersMarketersExecutives
  • One on one or group sessionsDevelopersMarketersExecutives
  • How does social media fit in to your company?How is it viewed in terms of relevancy?Do you need to make a case for social media’s ROI?Are employees already active on Facebook? Twitter? LinkedIn?
  • One on one or group sessionsDevelopersMarketersExecutives
  • One on one or group sessionsDevelopersMarketersExecutives
  • The Future of Search & Social by Hallie Janssen, Anvil Media, Inc.

    1. 1. Future of Search & Social <br />Hallie Janssen<br />Vice President<br />Anvil Media, Inc. <br />@Hallie_janssen<br />hallie@anvilmediainc.com<br />
    2. 2. What Are You Going to Learn in 10 mins?<br />What does social & search have to do with each other?<br />How social impacts search?<br />What in particular impacts search?<br />How to optimize for social?<br />
    3. 3.
    4. 4. Universal Search<br />
    5. 5. Realtime Search<br />
    6. 6. Bing Social & Bing Likes<br />
    7. 7. YouTube<br />
    8. 8. Links to Content Shared on Social<br />
    9. 9. Definition<br />IP Address & C-Block<br />
    10. 10. Can You Define That For Me? WTF?<br />IP Address & C-Block: <br />173.12.176.185<br />Root Domain: <br />www.anvilmediainc.com<br />www.anvilmediainc.com/search-engine-marketing-resources/free-white-papers<br />
    11. 11. Internal Marketing<br />
    12. 12. Internal Marketing<br />
    13. 13. Social Signals?<br />Facebook Likes<br />Facebook Shares<br />Facebook Comments<br />Tweets To URL<br />Google Buzz Shares – Google +1 <br />
    14. 14. Google +1<br /><ul><li>Personalized Annotations
    15. 15. Organic and PPC Ads
    16. 16. Not factored in quality score
    17. 17. Increases CTR
    18. 18. Social signal in ranking algo
    19. 19. No organic visibility into #’s
    20. 20. Coming soon! PPC reporting
    21. 21. Coming soon! +1 on other sites</li></li></ul><li>Google +1 For Your Site<br />https://services.google.com/fb/forms/plusonesignup/<br />
    22. 22. Profile Optimization<br />
    23. 23. Video and Image Optimization<br />Use keywords in your file name<br />Use keywords in your title<br />Use keywords in your description<br />Use keywords in links to your files<br />Use keywords in alt tags<br />Use keywords in your tags<br />Use keywords on the page<br />Use keywords…everywhere<br />
    24. 24. Page Optimization<br />Use keywords in your title tags<br />Use a meta description with keywords <br />Include call to action in meta description<br />Page load time (tool: Yslow)<br />Canonicalization (no duplicate content)<br />
    25. 25. Keyword Research Sources<br />The Sites I’m mentioning in a minute…<br />Your site log files (Google Analytics)<br />Competitor Sites<br />Your social media monitoring tools (Radian6)<br />Your copy<br />Your PPC campaigns<br />Trades<br />
    26. 26. Twitter Keyword Tools<br />
    27. 27. Twitter Keyword Tools - Hashtags<br />
    28. 28. Facebook & Twitter Ads<br />Facebook Ads & Twitter Promoted Accounts and Promoted Tweets<br />
    29. 29. YouTube Keyword Tools<br />Don’t forget these 2:<br />*YouTube Insights<br />*Traffic from YouTube <br />to your site<br />
    30. 30. Delicious Keyword Tool: Tagging<br />
    31. 31. All in One Keyword Tool<br /><ul><li>Exportable data
    32. 32. Number of mentions
    33. 33. Sort By
    34. 34. Associated keywords
    35. 35. Sources</li></li></ul><li>thank you!hallie@anvilmediainc.com@hallie_janssen<br />

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