Destin SEO Services-Local-Mobile Search Strategies

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http://www.semmasters.com/destin-seo-services.htm > SEM Masters, a Destin SEO Services firm, helps local businesses develop their Google Places marketing strategy. Get the details here.

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Destin SEO Services-Local-Mobile Search Strategies

  1. 1. LOCAL and MOBILE Connection How Your Business Makes Money Please Click Your Mouse When You Are Ready to Advance to the Next Slide
  2. 2. Touching Potential Customers <ul><li>The Rule is that you want to increase exposure and customer return rate by: </li></ul><ul><ul><li>Finding them or having them find you </li></ul></ul><ul><ul><li>Reminding them you are there </li></ul></ul><ul><ul><li>Giving them a reason to visit (buy) </li></ul></ul><ul><ul><li>Giving them the incentive to recommend you to others </li></ul></ul><ul><ul><li>Again and again and again and again… </li></ul></ul>
  3. 3. You Want to Gather Qualified Leads… <ul><li>Through local / mobile search, local / mobile advertising as well as off-line. </li></ul><ul><li>Define a Campaign Purpose: </li></ul><ul><ul><li>Call in from prospects? </li></ul></ul><ul><ul><li>Motivate customers to visit your place of business? </li></ul></ul><ul><ul><li>From Leads? </li></ul></ul><ul><ul><li>List Building (SMS or E-mail)? </li></ul></ul>
  4. 4. Traffic Sources <ul><li>Local Search (Google) </li></ul><ul><li>Offline occurrences </li></ul><ul><li>Purchased traffic </li></ul><ul><li>Social Media </li></ul><ul><li>Traffic represents real people… </li></ul><ul><li>People who are your potential </li></ul><ul><li>customers </li></ul>
  5. 5. Your Mobile Traffic Comes From:
  6. 6. Mobile Magnets
  7. 7. Mediums We Use to Promote Mobile SMS* Campaigns <ul><li>Business cards </li></ul><ul><li>Postcards </li></ul><ul><li>Magazines </li></ul><ul><li>Stickers </li></ul><ul><li>Loyalty cards </li></ul><ul><li>Door hangers </li></ul><ul><li>Banners </li></ul><ul><li>Promotional items </li></ul><ul><li>Sports equipment </li></ul><ul><li>Car magnets </li></ul><ul><li>TV & Radio </li></ul><ul><li>Newspapers </li></ul><ul><li>Print Ads </li></ul><ul><li>Billboards </li></ul><ul><li>Digital signage </li></ul><ul><li>Signs </li></ul><ul><li>Mobile Apps </li></ul><ul><li>DVD’s & CD’s </li></ul><ul><li>Web sites </li></ul>Short Message Service ( SMS ) is the text communication service component of phone, web or mobile communication systems.
  8. 8. Print Ads
  9. 9. Billboards
  10. 10. Promo Items
  11. 11. Through Digital Signage/Kiosks
  12. 12. Vehicle Wraps…are Now Interactive
  13. 13. Social Media
  14. 14. Purchasing Traffic <ul><li>AdMob from Google </li></ul><ul><ul><li>Enables you to purchase traffic to watch video’s, push to Apps, landing pages and click-to-call </li></ul></ul><ul><ul><li>Target customers by phone, demographics & location </li></ul></ul>
  15. 15. App Pushes
  16. 16. We Set Up Legal Email Campaigns NO Spamming <ul><li>Set up and manage client newsletters and auto responders </li></ul><ul><li>Awebber </li></ul><ul><li>iContact </li></ul><ul><li>Add all to offline, mobile & online promotions </li></ul>
  17. 17. Voice Blasts <ul><li>Push customers and potential customers to a recorded message </li></ul><ul><li>Text customers to a “click-to-call” </li></ul><ul><li>Set up click-to-voice recording advertisements on Mobile </li></ul><ul><li>Direct call to voice recordings </li></ul>
  18. 18. CR (Quick Retrieval) Codes <ul><li>What can a QR Code Do? </li></ul><ul><ul><li>Transfer information (i.e. name, address, phone number) </li></ul></ul><ul><ul><li>Go to a website </li></ul></ul><ul><ul><li>Map to a location </li></ul></ul><ul><ul><li>Basically any communication </li></ul></ul><ul><ul><li>Even add your own graphics to it </li></ul></ul><ul><li>Use QR Codes </li></ul><ul><ul><li>On advertisements </li></ul></ul><ul><ul><li>On business cards </li></ul></ul><ul><ul><li>On mobile advertising </li></ul></ul>
  19. 19. Mobile Coupons
  20. 20. The Local, Social, Mobile Connection
  21. 21. Social Media
  22. 22. Facebook Places
  23. 23. Foursquare
  24. 24. Yelp
  25. 25. Mobile Incentives
  26. 26. Contact SEM Masters <ul><li>SEM Masters can launch your business </li></ul><ul><li>in to the age of technology. </li></ul><ul><li>Low Cost, High Return </li></ul><ul><li>Click to see what we have done for other clients </li></ul><ul><li>Free Review and Proposal </li></ul><ul><li>877.433.7373 </li></ul><ul><li>[email_address] </li></ul>

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