Brand Camp; San Francisco, CA; September 24-25, 2013
by Sergei Mitrofanov, Strategic Director // Brand Strategist at socialist.pro // branflight.com on Jul 02, 2013
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The BRAND CAMP is a way for entrepreneurs & start-ups to be able to afford at an early stage to reap the huge benefit of having the brand strategy as guide and beacon for product development, naming, ...
The BRAND CAMP is a way for entrepreneurs & start-ups to be able to afford at an early stage to reap the huge benefit of having the brand strategy as guide and beacon for product development, naming, business planning, hiring people and marketing to customers and users.
It’s a one and a half day workshop in which every start-up team is working with their own brand strategies, share access to the knowledge, support and coaching by world-leading experts in branding (Thomas Gad personally, and his team).
The BRAND CAMP outcome is a complete brand strategy platform, including a brand vision, an expected brand mind space for the brand in peoples minds, a one-page brand code to manage the brand (and the company), an brand activity generator with tangible activities to implement the brand, a one minute brand story precise yet easy for everyone in the company to use all the time
An opportunity to mutually share and test your brand strategy on fellow-entrepreneurs, to get reviews, ideas and inspiration for improvement.
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