You ain't seen anything yet… Digital children and the future of disruptive innovation Norman Lewis WGC MobilecampLondon Saturday 29 September2007

Insane moments… The definition of insanity is to do the same thing over and over again … and expect different results ! Albert Einstein

The definition of insanity is to do the same thing over and over again …

and expect different results !

Albert Einstein

Digital Children An important motif of the process of the internalisation of digital technology into childhood is tension between the agenda of adults and those of young people

An important motif of the process of the internalisation of digital technology into childhood is tension between the agenda of adults and those of young people

A clash of cultures? Parents regard new technology as an educational tool while children regard it as a medium of entertainment and connectivity; Parents approach to the new media is underwritten by the imperative of risk minimisation while children use it in part to gain a measure of freedom from adult supervision.

Parents regard new technology as an educational tool while children regard it as a medium of entertainment and connectivity;

Parents approach to the new media is underwritten by the imperative of risk minimisation while children use it in part to gain a measure of freedom from adult supervision.

The evasion of the adult gaze The changing character of childhood – particularly the shift from outdoors to indoors - means children want digital applications that are under their control, help them to pass time, provide entertainment, connect with peers and evade adult supervision

Self-expression as a state of being Young people are facing not so much a problem of communication but that of self-expression

Young people are facing not so much a problem of communication but that of self-expression

Identity and reputation

Creativity and sharing The search for acknowledgment is the key to online activity

The search for acknowledgment is the key to online activity

self-expression as itself a form of communication

self-expression as itself a form of communication

Communication has become modified

Yesterday

Today

the communication of content has become less significant than the network of communication

the communication of content has become less significant than the network of communication

Collage culture and digital expertise Young people are drawn to technologies that are readily personalised and which can be used individually; Maintaining one’s social status depends on the ability to personalise new technology; Skills are acquired incidentally while popular culture becomes a palette with which to paint the self.

Young people are drawn to technologies that are readily personalised and which can be used individually;

Maintaining one’s social status depends on the ability to personalise new technology;

Skills are acquired incidentally while popular culture becomes a palette with which to paint the self.

Myths

Children are not naturally good with technology

Enormous creative potential

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