Mobile Social Networks Presenation at Mobile Camp London 2007

Slide 1: Mobile Camp London Mobile Social Networks Kwame Fjord 2007

Slide 2: Fire... Fire... Fire... Fire... Fire...

Slide 3: “Yes, I was at that fire, it was lacking wood...” with mobile phones each one of us has a fire, and we take it everywhere

Slide 4: Ibrahim Adrian Shepherd. Goes to the Geek. Has a myspace market on sundays. page where he has Everyone knows him 1200 friends. as “Ibrahim the son of Jerks off 3 times a the goat herder who day, and has 6 real looks like a bull”. friends.

Slide 5: History of the web... mention Cluentrain... First web equates to first wave of SN: News groups, Message boards... people gathered around specific topics. just like gathering around fires, or going to the pub...

Slide 6: Oh Shit, we’re connected. Let’s go crazy!!!!!!!!!!!! But let’s do it sitting down...

Slide 7: “Hey, somebody connected all these people and now they are going crazy. What can we do?” “Well, we can start by telling them they are connected.” First consolidated SNs

Slide 8: Adrian joins Friendster and Orkut and Hi5 and makes two new real friends...

Slide 9: How is Ibrahim doing? Ibrahim is on a boat to

Slide 10: ...with his mobile social network

Slide 11: 2nd wave: You are reminded that you can make Friends through your Friends. Ads become more selective. 3rd wave: Introduction of tools and intelligence to make the ‘connected experience more meaningful’ media type and service cross-pollination, updates, tools difference between romanic churches and gothic churches

Slide 12: Adrian is growing and consolidating his network. Some of his mySpace friends become part of is phone’s address book. migration is vital Ibrahim meets people on the ‘street’ and they become part of his phone’s address book. migration is vital

Slide 13: The real mobile SN is here: It cannot be imagined. It’s real... For both Adrian and Ibrahim

Slide 14: Adrian gets lucky a few times (learns how to spot the single amongst his friends) and learns how to master his SN. He eventually discovers linkedIN and gets a job...

Slide 15: It’s only natural that Mobile Social Networks become a direct translation of existing online SNs. After all they’ve worked for Adrian, there’s a business logic in place... ...not good enough though.

Slide 16: Rewind <<

Slide 17: Adrian, Ibrahim Print: great to take along, but no sound... Ibrahim, Radio Radio: great, and you can move about, and there are tribes... but no pictures. Adrian, Ibrahim TV: magic, but you have to consume it sitting down. It demands all your attention. Adrian Networked Computer: you can talk and lose yourself in the web... but you must do it sitting down. Adrian and Ibrahim Cell-phone: you can talk and text everywhere and it wakes you up in the morning. Adrian Networked Mobile Computer: you can talk and lose yourself... you can watch TV and listen to radio, control your bathtub, check in at the airport, flirt on the move, make home movies, listen to and share music, play games, customise ringtones, vibrate, send messages, ask for help, take pictures, manage your contacts, know where you are...

Slide 18: Productivity Tools Creativity tools Discovery tools } Problem — most come from the PC Social Tools Manage my social network (address book) Communicate with the elements in my social network (text, voice) Go online and connect with my PC native SNs

Slide 19: What is important in mobility? Talk Text Talk Text Talk Text Business man Music Games Music Games Music Games Day 1 Day 2 Day 10 Talk Text Talk Text Talk Text Teen Music Games Music Games Music Games Day 1 Day 2 Day 10

Slide 20: The question no one asked: Do you want a phone you can take with you everywhere? No one asked me. Still here it is and it changed my world. The question now is: Do you want a computer you can take with you everywhere? How is it going to change my world?

Slide 21: I go outside We can start to think like Adrian or like Ibrahim Rely on web based social networks The suckers want us to sit down... Rely on bodies which are inherently mobile

Slide 22: Killer app for Adrian: crossing web and mobile data There is a great probability that Jessica had sex with John last night. James just shared two pictures he took with his MC. He probably thinks he is a good photographer. Annie is within physical reach of you. This your chance to mate. I want my mobile to make sense of my data/world position me

Slide 23: Now if we start to think more like Ibrahim Well, everything will start to be more emotional. Why? think bodies. the 1000 we cross everyday the ones that make us laugh

Slide 24: A little bit of my story

Slide 25: Faceted ID > creating a profile > performing talk about Danah’s work

Slide 26: reducing digital complexity may also reduce... humanity.

Slide 27: When you meet someone the getting laid context intro initial framework (2h) over 100h Family 225 words per minute 27000 words

Slide 28: Physical social intercourse... Goffman

Slide 30: Behavioural patterns

Slide 31: Pulse in/of the crowd

Slide 34: OS level

Slide 36: Buds, 2002

Slide 37: Zhu Ming 1995

Slide 38: Bods, 2003

Slide 39: “Spontaneous digital articulated networks: wireless augmented networks in free random identity interchange bays.”

Slide 40: these guys have an augmented ID, I wish I had had one

Slide 41: Ibrahim rolls into town Wow! Look at all these fires... Ibrahim thinks to himself: shit everyone’s got a fire...

Slide 42: We’ve spun a web above us, around us. It’s part of the city, it is the city. Peter Witt, 1950 Normal spider web Clockwise from top left: spider on lsd, spider on mescaline, spider on caffeine, spider on hash

Slide 43: text by Hans Geser

Slide 44: Whole collectivities move together, so that intragroup communication can be maintained [touch] text by Hans Geser

Slide 45: Whole collectivities move Communication codes Communication used to together, so that have to be standardized be limited to the rather intragroup communication and messages simplified rare occasions when can be maintained [touch] in a way to be compatible populations are densely with conditions of aggregated at specific movement and/or wide locations. and variable spatial dispersion. text by Hans Geser

Slide 46: Digital living begins with physical living. This entails a shift in the roadmap... otherwise we will be porting MySpace and Facebook-like apps for phones...

Slide 48: Adrian went on to do this... piece of shit!

Slide 49: Ibrahim is driving a cab now the car is mobile and very sociable

Slide 50: Rear Units Head Units Media Storage + GPS On Board Computer Stereo Stereo + Portable devices brought in by the occupants

Slide 51: Behaviour > Mobility and Stability Check mail Satellite music Work, most of my day in front of a computer On the move, where am I? Synchronize my music Watch TV Call to order What is truly important and always present Space of interaction is vast and unpredictable We move between heterogeneous environments. Some of which are controlled by us, others not. [Habitat.] We have routines that anchor our lives

Slide 52: Ibrahim has a new routine Shopping pub pub centre friend’s place home work gym pub hotel hospital When out on the street we have a purpose and it’s very difficult if not impossible to divert people from their purposes. Our lives are about routine behavior and to do lists are not very flexible. On the move we have lines of flight to which we commit and from which we seldom move away from.

Slide 53: People are not numbers No reason why the Address book should not be an IM

Slide 54: Gang member suspect gunned down by the police who then proceeded to smash his phone and retrieve the sim card in order to identify his contacts.

Slide 55: Thank you kwame@fjord.co.uk