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Semantic Web Munich Meetup Fall 2012 - Web Information Extraction to bootstrap Semantic E-Commerce
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Semantic Web Munich Meetup Fall 2012 - Web Information Extraction to bootstrap Semantic E-Commerce

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  • 1. Semantic Web Meetup Munich10 / 12 - Google MunichPhD Topic: Web Information Extractionto bootstrap Semantic E-commerceUwe Stoll
  • 2. Uwe Stoll, Universität der Bundeswehr MünchenMotivation & Problem2✴ GoodRelations web vocabulary for e-commerce is great!✴ Rich snippets on SERPs✴ Browser plugins✴ Applications on Dataspaces✴ already, ~10k shops use it✴ but there are ~500k shops98%2%GR :) no GR :(
  • 3. Uwe Stoll, Universität der Bundeswehr MünchenWhy is it still low?✴ Deployment shop by shop, no centralized switching on✴ some expertise needed✴ Incentive limited mostly on SEO benefits3
  • 4. Uwe Stoll, Universität der Bundeswehr MünchenWhat can we do?✴ Automate the problem✴ Web informationextraction (WIE) FTW!✴ Web informationextraction is a way toget structured dataautomatically out ofweb sites4image: coursera
  • 5. Uwe Stoll, Universität der Bundeswehr MünchenPros & Cons of shop deployment and WIE for SemanticE-commerce5Shop deploymentWeb InformationExtractionmain need incentive computing powermarket coverage rel. low pot. highgranularity high pot. lowpublishing SW data decentralized basically centralized
  • 6. Uwe Stoll, Universität der Bundeswehr MünchenHow to imrove granularity✴ build specific extractors that recognize shop softwaresystems✴ use existing markup as a learning set for WIE6
  • 7. Uwe Stoll, Universität der Bundeswehr München7✴ build an API for shops to request structured markup fortheir pagesShopCacheSemantic E-Commerce WebInformationExtraction APIstructured markupHow to improve publishing
  • 8. Uwe Stoll, Universität der Bundeswehr MünchenTake-away✴ Exploit Web InformationExtraction to grow theGoodRelations piece of cake!✴ Let machines work for menagain and not the other wayround!894%4%2%shop deployment WIE no GR :(
  • 9. Thank youUwe Stollhttp://www.semantium.detwitter: ustollstoll@semantium.de